Frequently Asked Questions

Casual Fridays is a boutique agency with a fluid team size, maintaining a core group of 20+ dedicated professionals to support hotels and resorts across North America.

Our team operates remotely with headquarters in Dallas, Texas, yet we leverage a hybrid local agency model to support hotels throughout North America.

While most of our team comprises full-time employees, we engage vetted outside contractors for specific tasks, maintaining long-standing relationships with them.

Casual Fridays offers a range of services, including marketing strategy, social media management, content production, digital advertising, influencer marketing, creative branding & design, reputation monitoring, artificial intelligence (AI) integration, and more. 

Yes, we provide comprehensive support for hotel outlets such as restaurants, spas, and more. Our services include marketing strategy, social media management, reputation monitoring, paid media campaigns, influencer campaigns, and more.

Yes, we offer custom programs tailored to accommodate the unique needs and objectives of each hotel, recognizing that one size does not fit all.

Yes, depending on the scope of the project and your preferred platform (social, web, or other), we offer iPhone Content Visits, Point & Shoot Photoshoots, Lifestyle Photo + Videoshoots, and custom packages to fit your content needs. 

Our onboarding process includes a discovery call, introduction to the Account Team, obtaining page access, developing a strategy, collecting assets and critical information, and onboarding to necessary software tools.

Our onboarding process typically takes two to four weeks before we commence publishing social media content.

While we can't guarantee access, our experienced team has successfully assisted hotels & resorts in regaining access by working with platforms, submitting admin disputes, and handling support tickets for social accounts.

We provide regular reporting on a monthly basis to track progress and performance.

We report on various key metrics including reach, clicks, engagement, impressions, and conversion rates, sourced directly from the platforms we manage for our hotel partners.

We measure ROI based on a variety of metrics tailored to the hotel's goals and objectives, often requiring access to pixel data on the hotel's website, which may be limited by brand restrictions.