About Us


About Casual Fridays

Casual Fridays is more than just a hotel marketing agency - we're creative strategists, passionate content creators, storytellers, and trusted partners for all things sales & marketing for the hotels and resorts we support. 

With over a decade of experience in the hospitality and tourism industry, we understand the unique challenges and opportunities facing hotels and resorts today. Our team of professionals specializes in crafting innovative marketing solutions tailored to elevate your brand's visibility, engage your audience, and drive tangible results. From social media management and influencer marketing to content production, we offer a comprehensive suite of services designed to meet your evolving needs and exceed your expectations.

Our team is committed to collaboration, creativity, and client satisfaction. We believe in building strong relationships with our clients, working closely with you every step of the way to understand your goals, challenges, and vision for success. Whether you're a luxury resort, boutique hotel, or big-box convention center hotel, we're dedicated to delivering customized strategies and exceptional service that help you stand out in a crowded market and achieve your business objectives.


Our Values


Play with passion and a positive attitude.


Do something today to be better today.


Continuously exceed expectations.


Listen thoughtfully, speak with clarity.


Embrace challenges with resilience.

Our Approach

At Casual Fridays, our approach to hotel marketing is rooted in a deep understanding of the industry and a commitment to driving measurable results for our clients. With over a decade of hotel marketing experience, we have honed our expertise in crafting tailored strategies and creative solutions that elevate hotel brands, engage audiences, and deliver tangible ROI. 

Our collaborative partnership with clients ensures we are aligned with their goals and equipped to overcome challenges. By blending data-driven insights, innovative thinking, and a passion for storytelling, we empower hotels and resorts to thrive in today's competitive landscape. Above all, our dedication to excellence drives us to continuously evolve and adapt, staying ahead of industry trends and delivering impactful results for our valued clients.

Collaborative Partnership

We believe in fostering a collaborative partnership with our clients, working closely together to understand your unique brand identity, goals, and challenges. Combining our expertise with your insights, we develop tailored strategies and creative solutions that resonate with your target audience and drive measurable results.

Step 2
Strategic Insight & Analysis

At Casual Fridays, we emphasize strategic insight and analysis in our hotel marketing approach. By thoroughly analyzing market trends and consumer behavior, we tailor our strategies to capitalize on emerging opportunities and meet audience preferences effectively. This data-driven approach ensures that every campaign we create is targeted, purposeful, and optimized for success.

Step 3
Creative Excellence

Creativity is at the core of everything we do. We pride ourselves on delivering innovative and compelling marketing campaigns that captivate audiences, differentiate your brand, and leave a lasting impression. From thumb-stopping visuals and video to engaging storytelling, we strive for excellence in every aspect of our work, helping your hotel or resort stand out in a competitive market.

"We have had the pleasure of working with Casual Fridays and their exceptionally talented staff for quite a while. Throughout the years, no task has been too large for the Casual Fridays team to handle. Whether it be planning a successful and significant New Year's Eve event or a small social media campaign, everything is completed on-time, within budget, and always professional!"


Jeff Burg, General Manager
San Diego Marriott Gaslamp Quarter

The Team

Photo of Tyler Anderson

Tyler Anderson

CEO & Founder
Photo of Stephanie Anderson

Stephanie Anderson

Vice President
Photo of Gabby Barnes

Gabby Barnes

Client Services Manager
Photo of Alexa Ferrara

Alexa Ferrara

Account Manager
TeamPhotos_008 (1)

Ashton Chandler

Account Manager
Photo of Asia Soliday

Asia Soliday

Account Manager
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Kylie Keyes

Account Manager
Photo of Carly Mazur

Carly Mazur

Account Coordinator
Photo of Lauren Donnelly

Lauren Donnelly

Account Coordinator
Photo of Mack Lynn

Mack Lynn

Account Coordinator
Photo of Daniel Curran

Daniel Curran

Photo of Katie Alcala

Kate Alcala

Executive Assistant

Photo + Video Production

Josh Hager

Creative Director

Chelsea Larko

Associate Producer

Emily Owart

Creative Producer

Brett Benham


Daniel Pryde


Kevin Holding


Julia DeLois

In-Market Content Creator