Not sure what your social media presence is doing for your bottom line? Make sure you know the five metrics your hotel social media manager should be reporting on. Many marketers measure social media success like this: How many likes or followers do our social media channels have? … Read more about Five metrics your hotel social media manager should be reporting on
How 1-800 Flowers Is Crushing It with Influencer Marketing
Influencer marketing has definitely been one of the biggest marketing buzz words over the past few years. There is a place for brands and businesses to tap into this powerful medium, but when and how isn't as obvious. One of the best ways to help navigate these tricky waters is to find brands and … Read more about How 1-800 Flowers Is Crushing It with Influencer Marketing
How To: Create a Scalable Hotel Social Media Ad Plan
Just like creating a monthly content calendar can get overwhelming, creating a scalable hotel social media ad plan can also be stressful and time-consuming. How much budget goes into content amplification vs. booking ads? How much do we spend on meetings vs. F&B? Did we spend enough on booking … Read more about How To: Create a Scalable Hotel Social Media Ad Plan
News Feed vs. Stories: 4 Tips To Help You With Your Posting Strategy
Long gone are the days where posting to your Facebook wall or curating the perfect Instagram photo was enough for your posting strategy. Brands and businesses are continually battling it out to get the attention of Facebook’s 1.59 billion daily active users. In today’s ever-changing social media … Read more about News Feed vs. Stories: 4 Tips To Help You With Your Posting Strategy
Social Media Training For Hotels – Keycard Digital Marketing Academy
In over 8 years of working on hotel social media marketing, we’ve watched the landscape evolve, bringing new features like Stories that have led to hotels needing more hands-on involvement at the property level. But with these constant changes comes a challenge: how can you give your hotel … Read more about Social Media Training For Hotels – Keycard Digital Marketing Academy
How To: Create a Scalable Hotel Social Media Content Calendar
Creating a monthly content calendar can get overwhelming. What will you post? How many times will you post? What creative will I need? How do I make sure I’m promoting each department properly? The truth is: You don’t have to restart this process from scratch every month. Creating a scalable hotel … Read more about How To: Create a Scalable Hotel Social Media Content Calendar
7 Hotel Content Calendar Tips
Content calendar creation can take a huge chunk of your slated digital marketing resources. Use these seven tips to make sure the time you spend on your hotel social media content calendar is well worth it Focus on your goals. Your No. 1 priority when mapping out content calendars should … Read more about 7 Hotel Content Calendar Tips
How To Vet Influencers for Hotels
Has your hotel ever been approached by an influencer looking to collaborate? If you answered yes, did you have any clue how to decide if the collaboration was worth your investment? That’s where we come in. While influencer marketing is nothing new in the digital world, it’s become a buzz word … Read more about How To Vet Influencers for Hotels
How to Grow and Scale Your Business with Kyle Racki
Are you looking for new and relevant ways to grow your business? Sometimes the best way to learn is to talk to those who’ve done it before. Kyle Rack now has a SaaS business, was the CEO of an agency, and published a brand new book called Free Trials and Tribulations, which is about how to grow … Read more about How to Grow and Scale Your Business with Kyle Racki
LinkedIn Advertising: How To Create LinkedIn Ads That Convert
Are you effectively using LinkedIn to discover leads and market your business? Have you tried LinkedIn Ads? Odds are you haven't because you’re not sure where to start. Don't worry; you're not alone. Many businesses do not know how to create LinkedIn ads. If you're looking for new ways to … Read more about LinkedIn Advertising: How To Create LinkedIn Ads That Convert
How To Write Copy That Stands Out
Would you like to learn how to write copy that stands out? I'm talking about the kind of copy that has your audience hanging on to your every word and ultimately inspires them to take action? Copywriting is an integral part of what we do as social marketers, so it is essential to find ways to … Read more about How To Write Copy That Stands Out
Chatbots: Your Secret to Vetting Customers and Collecting Key Information
Let's be honest, most businesses would love a turnkey process when it comes to vetting customers and collecting key information, right? Maybe you're searching for new ways to create conversations and remarket to highly relevant, prospective customers? Here is the reality, chances are your … Read more about Chatbots: Your Secret to Vetting Customers and Collecting Key Information