Has your hotel ever been approached by an influencer looking to collaborate? If you answered yes, did you have any clue how to decide if the collaboration was worth your investment? That’s where we come in. While influencer marketing is nothing new in the digital world, it’s become a buzz word … Read more about How To Vet Influencers for Hotels
How to Grow and Scale Your Business with Kyle Racki
Are you looking for new and relevant ways to grow your business? Sometimes the best way to learn is to talk to those who’ve done it before. Kyle Rack now has a SaaS business, was the CEO of an agency, and published a brand new book called Free Trials and Tribulations, which is about how to grow … Read more about How to Grow and Scale Your Business with Kyle Racki
LinkedIn Advertising: How To Create LinkedIn Ads That Convert
Are you effectively using LinkedIn to discover leads and market your business? Have you tried LinkedIn Ads? Odds are you haven't because you’re not sure where to start. Don't worry; you're not alone. Many businesses do not know how to create LinkedIn ads. If you're looking for new ways to … Read more about LinkedIn Advertising: How To Create LinkedIn Ads That Convert
How To Write Copy That Stands Out
Would you like to learn how to write copy that stands out? I'm talking about the kind of copy that has your audience hanging on to your every word and ultimately inspires them to take action? Copywriting is an integral part of what we do as social marketers, so it is essential to find ways to … Read more about How To Write Copy That Stands Out
Chatbots: Your Secret to Vetting Customers and Collecting Key Information
Let's be honest, most businesses would love a turnkey process when it comes to vetting customers and collecting key information, right? Maybe you're searching for new ways to create conversations and remarket to highly relevant, prospective customers? Here is the reality, chances are your … Read more about Chatbots: Your Secret to Vetting Customers and Collecting Key Information
Storytelling: How to Create Compelling Stories That Built Trust
What is it about storytelling that captures the attention and emotions of your audience? Would you like to know how to create compelling stories that build trust in your marketing campaigns? Storytelling is a word we can’t escape from as marketers in social media. The concept of storytelling … Read more about Storytelling: How to Create Compelling Stories That Built Trust
How-to be a Courageous Brand
Do you know what it means to have courage in your business? Are you interested in learning more about steps you can take to become a more courageous brand? Our guest, Ryan Berman, has made the simple concept of “courage” his life’s work. Through interviewing a variety of successful businesses, … Read more about How-to be a Courageous Brand
How-to Get Big Results and Reduce Your Content Creation by 70%
Do you find yourself in a content creation grind? Are you scrambling each week to create tons of content all because you feel like you must to be successful on social media? What if I told you that you could reduce your content creation by 70%, yet still get significant results? Sounds pretty … Read more about How-to Get Big Results and Reduce Your Content Creation by 70%
Facebook Live: How the Boys & Girls Clubs of America is Succeeding
Are you a brand looking to reach a broader audience on Facebook? Are you interested in learning how to leverage Facebook Live for your brand or organization? Maybe you’re wondering what it means to "go live" on Facebook, what type of content you should be producing, or how the live platform … Read more about Facebook Live: How the Boys & Girls Clubs of America is Succeeding
Facebook Groups for Business: A Secret Weapon for Facebook Marketing
Are you an active member of any Facebook Groups? Would you like to know about Facebook groups for business and how they could be a potential marketing tool for your brand? Our guest today, the illustrious Bella Vasta, shares some tips and tricks on utilizing Facebook groups for business. Bella … Read more about Facebook Groups for Business: A Secret Weapon for Facebook Marketing
Episodic Content Marketing: How Brands Can Captivate Their Customers
Are you addicted to shows like The Bachelor and Survivor? Would you like to learn how these popular series are using a strategy called episodic content marketing to reel you in? Our guest today, the multi-talented Michael Stelzner, dives into episodic content marketing as a storytelling … Read more about Episodic Content Marketing: How Brands Can Captivate Their Customers
2019 Social Media Trends for Hotels and Hospitality Brands
Are you a hotel or resort looking to maximize your social media impact in 2019? Are you seeking out the key social media trends this year for your hotel? Perhaps you want to learn more about which platforms to spend your time and resources on, identify your biggest social media opportunities … Read more about 2019 Social Media Trends for Hotels and Hospitality Brands