Personal Branding: An Authenticity-first Approach to Branding YOU!
Everyone talks about “authenticity” across social media, yet so few of us know how to follow through. Why? Because being yourself in front of the whole world on social media feels scary. This is why you see so many people brand themselves as someone we think will be more appealing than their real selves. Today […] ... Read more
TikTok Marketing Tactics: How Outlaw Masks Leveraged Guerrilla Marketing and TikTok to See Tremendous Growth in 2020
The pandemic impacted many people and businesses in March of 2020. Carlos Gil was one of them. As a professional speaker, Carlos faced the reality that his income was about to come to a screeching halt. He knew he had to reinvent himself and find a way to provide for his family. His solution, jumping […] ... Read more
CASE Act Explained: What the new CASE Act means for content creators and businesses
Did you know last December, in one of the stimulus bills that Congress passed, tucked away among the tax breaks, were a few provisions intended to counter online piracy, including the CASE Act? Of course, you didn’t. Any average person didn’t. The CASE Act, standing for Copyright Alternative in Small-Claims Enforcement, creates a small claims […] ... Read more
How to Ask For Yelp Reviews That Don’t Get Filtered; Clubhouse’s Accelerator Program; Google tests cost estimates in local search results; Plus much more!
In this episode, Tyler shares with you how to ask for Yelp Reviews to not get filtered by Yelp’s algorithm. He also talks about breaking news with Clubhouse’s Accelerator Program and Google’s test of cost estimates in local search results. Plus, he answers some questions. Do you want to apply for Clubhouse’s Accelerator Program? Do […] ... Read more
How to Organize Social Media Collaborations for a Local Business
Are you a local business that struggles with creating content? Do you have fears about going live on Facebook or Instagram? or finding time to try emerging new tools like Clubhouse? If so, you’ll want to listen to this week’s podcast, where Tyler dives into the social media collaborations. Tyler will speak to the impact […] ... Read more
Google Ads in 2021: What Marketers Need To Know
Like everything in digital marketing, Google Ads are evolving, and they’re evolving fast. So much so, Mike Rodes had to re-write nearly 80% of his book, The Ultimate Guide to Google Ads, in the recent 6th edition. This week on the podcast, Mike joined Tyler to discuss Google Ads’ fundamentals and what businesses need to know […] ... Read more
Podcasting for Business: How to start and grow a podcast in 2021
With over 1.75 million podcasts, you may be thinking it’s impossible to gain an audience if you start a new podcast, right? Think again. This week on the podcast, Tyler is joined by Jeremy Enns from Counterweight Creative to talk about what it takes to start and grow a podcast in 2021. Have a question […] ... Read more
Local Business Marketing on Clubhouse, TikTok and Reels
In this episode, Bruce Irving from Smart Pizza Marketing joins Tyler to talk about the impact of apps like Clubhouse, TikTok, and Instagram Reels for local businesses. Tyler and Bruce share their thoughts on Clubhouse, talk about content strategy with TikTok, and social media in general, and much more. Plus, Bruce sticks around to answer […] ... Read more
Dissecting The Facebook Newsfeed Algorithm: What Every Marketer Must Know
In this week’s podcast, Tyler breaks down the Facebook News Feed algorithm and gives you the single most important takeaway marketers need to know when it comes to Facebook Marketing. He also reviews some new tests Instagram is conducting and how they could impact the platform, takes some of your questions, plus much more. Have […] ... Read more
Instagram for Business: What Marketers Need To Know for 2021
In this episode, Jenn Herman joins the Casual Fridays Podcast to talk about all things Instagram for Business. Tyler and Jenn dive into recent updates to the Instagram platform, talk about how businesses can leverage Instagram Reels, Newsfeed versus Stories publishing, and much more. Plus, Jenn sticks around to answer listener questions with Tyler. They […] ... Read more
How-To Create a User-Generated Content Strategy
Are you one of the 63% of marketers who feel pressure to produce greater amounts of content at a higher frequency? Would you like to have tons of trustworthy content at your fingertips that is more authentic, drives engagement, and influences purchasing decisions? This week on the podcast, Tyler shares with you how to create […] ... Read more
Facebook’s updating the look of Pages, say goodbye to the Like button; The future of Influencer Marketing; Social Media usage updates; Plus much more!
In this episode, Tyler shares with you about the new update to Facebook Pages. Plus, he touches on the rise in Influencer marketing and what it may look like in the future, plus much more. Connect with Tyler on Instagram @tylerjanderson and if you’re new to the show, subscribe now! Want to create a website […] ... Read more