Word-of-Mouth Strategy: How Your Customers Can Power Your Marketing

Do you invest an ample amount of time and money in advertising and marketing? Do you invest time and money in a word-of-mouth strategy? If you're like most businesses, the answer to those questions is a yes to the first and no to the second. Most companies take word-of-mouth recommendations … Read more about Word-of-Mouth Strategy: How Your Customers Can Power Your Marketing

Micro-Influencer Marketing: What Businesses Need To Know

You most likely have heard of influencer marketing, but have you heard of micro-influencer marketing? Would you like to learn how to find micro-influencers and create a win-win relationship with them that can be massively rewarding for your business? Today on the podcast, I'm joined by … Read more about Micro-Influencer Marketing: What Businesses Need To Know

How To Generate Leads Through Social Media

Do you think your business does a good job of finding customers through social media? Would you like to know how to generate leads through social media? Today on the podcast, I give you some of the best strategies and tactics businesses are using today to generate leads through social media. … Read more about How To Generate Leads Through Social Media

Content Marketing: Inside LEGOLAND’s Blog Content Strategy

Does your company maintain a blog or have a blog content strategy? Would you like the blueprint on how to successfully maintain a company blog? Today on the podcast, I'm joined by Heather Brinckerhoff of LEGOLAND Parks, and we explore LEGOLAND's blog strategy for their nine parks around the … Read more about Content Marketing: Inside LEGOLAND’s Blog Content Strategy

Content Marketing: How To Grow Your Business With Events

Have you ever been to a conference and felt you could educate or speak on a stage? Have you ever investigated how to grow your business with events or by public speaking? If not, you most certainly should. While blogging, social media, ebooks, and white papers are very popular content … Read more about Content Marketing: How To Grow Your Business With Events

How to set up a chatbot and brands that are winning with them

Are you curious how to set up a chatbot? Are you looking for inspiration and examples of brands that are crushing it when it comes to chatbot campaigns? In the past year, chatbots on platforms like Facebook Messenger have exploded. With messenger platforms seeing substantial growth, the … Read more about How to set up a chatbot and brands that are winning with them

How To Connect With Generation Z: What Brands Need To Know

Would you like to learn how to connect with Generation Z? Is your customer base between the ages of six and twenty-two? Weather Generation Z is part of your target demographic or not, the reality is someday they will be. This generation is the first generation that has grown up with modern … Read more about How To Connect With Generation Z: What Brands Need To Know

How To Get More Views on Your Instagram Stories

Would you like to get more views on your Instagram Stories? Are you even consistently using the Stories format on Instagram? The Stories format is exploding across social media. Combined across multiple social networks, over 1 Billion people create Stories daily, with Instagram being the most … Read more about How To Get More Views on Your Instagram Stories

How To Implement A Strategic Content Marketing Plan

Would you say you're applying a strategic content marketing plan for your business? Do you struggle to create traffic-driving, high-quality content? This week on the podcast, I’m joined by Tyler Hakes, Strategy Director and Principal at Optimist, and his nearly ten years of experience helping … Read more about How To Implement A Strategic Content Marketing Plan