5 Ways to Build Brand Authority; Twitter Introduces Fleets; The Impact of CPRA and What It Means for Marketers, Plus Much More!
In this episode, Tyler shares with you five ways to build brand authority for your business. Plus, he gives you all the details of Twitter’s Fleets, tells you the impact of the California Privacy Rights Act (CPRA) and what it means for marketers, and much more. He also answers listener questions on how to connect […] ... Read more
How to retarget people who engage with your Instagram Account; Instagram redesigns its home screen; Thoughts on Parler, plus much more!
In this episode, Tyler shares with you how to retarget people who engage with your Instagram account, updates you on Instagram’s redesign, gives you his thoughts on Parler, and much more. He also answers listener questions on his favorite books, video equipment he recommends, and tools to get that perfect Instagram grid. Connect with Tyler […] ... Read more
Everything you need to know about TikTok for Business; TripAdvisor rolls out new tools for Restaurants and Hotels; Facebook Earnings Results plus much more!
In this episode, Tyler shares with you everything you need to know about getting started with TikTok for Business, some new products By TripAdvisor for restaurants and hotels, and more. He also answers listener questions on LinkedIn and handling challenging clients. Connect with Tyler on Instagram @tylerjanderson and if you’re new to the show, subscribe […] ... Read more
Shopping custom audiences on Facebook Ads; Facebook’s attempt to replace NextDoor and Wix; Video and Photo editing tools; plus much more!
In this episode, Tyler shares with you some updates to Facebook’s Ads Manager that is welcoming news for e-commerce marketers and brands, some new products that Facebook is working on that could be bad news for NextDoor and Wix, and more. He also answers listener questions on photo and video editing tools, pricing for ad […] ... Read more
What Facebook’s Messenger API means for brands; say goodbye to the 20% rule; Snapchat launches Sounds; Yelp’s algorithm; plus much more!
In this episode, Tyler shares with you what Facebook’s Messenger API means for brands and businesses, how an update to Facebook Ads is long overdue, breaks down a recent Pew Research Center study on Twitter, and more. He also answers listener questions on Yelp’s algorithm, live events, and content calendars. Connect with Tyler on Instagram […] ... Read more
This year has wreaked havoc on so many businesses, Casual Fridays included. If you’ve been a longtime listener of the podcast, you know that a large chunk of our business came from the hospitality and tourism industry. In today’s episode, Tyler reflects on the past year and what he did at Casual Fridays to survive […] ... Read more
Are you interested in starting a new business? Or working for yourself? If so, you’ll want to check out this podcast interview we had with Aiden Durham from 180 Law Co. LLC, also known as prominent YouTuber All Up In Yo Business. I met Aiden on a whim when I was doing some research on […] ... Read more
While 2020 is widely known as the year of COVID-19 and much other craziness, TikTok has exploded on the scene. Before COVID-19 taking over the year, I had the pleasure of sitting down with Jenn Beeing from the San Diego Zoological Society. She shared all the things the San Diego Zoo and the San Diego […] ... Read more
For complete information on the Coronavirus Disease 2019 (COVID-19), please refer to https://coronavirus.gov. Mitch Jackson, an award-winning California trial attorney, joins me for this special podcast episode. In this episode, Mitch shares 34 years of legal and business experience to help local businesses make good, smart decisions when faced with unexpected events like the Coronavirus […] ... Read more
The old adage, “If you build it, they will come,” has never been more wrong than in the case of social media marketing. The reality is that you can have a great social media presence, a great booking offer and still have trouble driving room bookings with social media advertising. That’s because the key to […] ... Read more
Would you like to learn tips and suggestions to systemize your business, marketing initiatives, or social media marketing strategy? If there are any frequently repeated tasks or standard operating procedures within your company (like social media marketing), you likely can leverage or build a system to easily repeat it. Whether you are a business owner, […] ... Read more
You’ve probably heard the buzzwords “influencer” and “content creator” floating around recently. With this new realm of social media, you might be wondering what these mean and how to leverage these collaborations. In this blog, we’ll go over the difference between an influencer and content creator. We’ll also differentiate and define when to leverage each […] ... Read more