Casual Fridays

Video Marketing: Performance Tips for Video Creators

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Video Marketing: Performance Tips For Video Creators

Are you creating more video as part of your video marketing strategy?

Would you like to speak with better clarity to your audience?

In this week’s podcast episode I’m joined by Richard The Magician and he shares with you performance tips to that every vlogger and video creator should know. You’ll learn exercises to help in your preparation for creating videos along with the importance of how you say the words you speak and the advantages of thinking from the perspective of your audience.

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Influencers can get “influencer status” for as little as $30 😧

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influencer marketing gone wrong

This week we held a final planning summit for KAABOO 2017 (a Casual Fridays client). A big part of our on-site activation is going to be leveraging influencers. Not just for reach, but for the amazing content they can create. Overall, it was a great meeting and I’m really proud of the team at Casual Fridays for the influencer network we’re building to offer our clients.

As you’ll see from one of the articles in today’s coffee break, it’s not always about the size of the audience when it comes to influencer marketing. It’s so important when working with influencers that you do your due diligence. Do not just look at their reach, but dig into who their audience is, the type of engagement they get, and most importantly, the content they create.

Now, if Casual Fridays is handling your influencer campaigns for you, you have nothing to worry about. 😎

Alright, grab that coffee, relax, and enjoy another week of the social media coffee break – where we serve up what’s hot in social media. This is the weekly rundown for businesses and marketers where we keep you informed on the most important things happening across social media.

Let’s do this…

Lead Generation: How To Turn Clicks Into Customers

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Lead Generation through Social Media with Billy Gene Is Marketing

Would you like to get more lead generation from your social media efforts?

Would you love to save large amounts of time with automation techniques that turn clicks into customers?

Listen to how Billy Shaw, owner of Billy Gene Is Marketing, is able to turn clicks into customers through advertising, capturing, selling, and an effective use of automation. Get more lead generation from your social media efforts and save large amounts of time with automation techniques that turn clicks into customers.

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This Popular Demographic Is Spending 24 Minutes Per Day On Instagram Stories ⏲

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24 minutes per day on Instagram Stories

Grab your coffee, relax, and enjoy another week of the social media coffee break – where we serve up what’s hot in social media. This is the weekly rundown for businesses and marketers where we keep you informed on the most important things happening across social media.

Seems like just yesterday, Snapchat was on the verge of challenging Facebook. My how things have changed in a year…

Some big updates this week from Facebook and we had a birthday to celebrate!

Let’s do this…

How Hotels Can Power Their Social Media Through User-Generated Content

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UGC Marketing For Hotels

Curious about how a premiere hotel company is utilizing user-generated content (UGC) to power its social media?

Want to know the importance of curating content correctly?

Listen to how Loews Hotels powers its social media through UGC and how it encourages interaction with its patrons to deliver an edge on advertising and community engagement in the hospitality sector.

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Tack – Power your marketing with authentic content from customers and fans.

In this episode, here is what you’ll discover:

  • How Olivia Hernandez, area social media manager for Loews Hotels, and the rest of the company power its social media through UGC.
  • Olivia Hernandez’s story of how she realized the power of social media in a fast-paced and increasingly interactive world.
  • How Loews is leveraging UGC to improve its interaction with its fans and potential customers.
  • Loews’ passion for American hospitality.
  • How Loews structures its community management and content curation in all 23 of its locations through social representatives.
  • How Loews is creating and planning to utilize individual Instagram profiles to generate more UGC at each of its 23 locations.
  • The ineffectiveness of links.
  • How UGC is the bulk of the content on Loews’ pages.
  • How Loews encourages its patrons to utilize hashtags and thus generate more UGC
  • Why it is essential to ask for permission during client curation.
  • How statutory damages can be inflicted from improper curation.
  • How more and more people will be reporting illegal re-usages of content.

Memorable quotes from Olivia:

  • “Links don’t look great on social media.”
  • “We want our guests to be able experience a wonderful place to wander.”
  • “People want to be seen. That’s why people are on social.”
  • “I didn’t even know our pool was that cool!” (seeing UGC makes for a different lens)
  • “Guests see the UGC on the page, and I think it humanizes the brand. I think that our brand seems more approachable because of it.”

Items mentioned in the show:

Enjoy the podcast? Give us a rating or a review on iTunes!

Instagram Algorithm: 5 Things Marketers Need To Know

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Instagram Algorithm: 5 Things Marketers Need To Know

Have you adjusted your Instagram strategy since the Instagram algorithm was released?

Would you like to drive more reach and engagement with your Instagram content?

Take a deep dive into the Instagram algorithm and discover five factors that can influence your reach and engagement on this rapidly growing platform. In this episode, you’ll discover how even with an algorithm in place, it’s still possible to get great reach organically on Instagram. You’ll also learn why it’s all about quality over quantity, how Instagram Stories can drive additional reach for your photos and videos, and so much more.

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Tack – Power your marketing with authentic content from customers and fans.

In this episode, here is what you’ll discover:

  • How it’s no longer first in, first out for content being distributed on the Instagram Newsfeed.
  • How Instagram’s algorithm indexes users behaviors.
  • Why it’s no longer necessary to publish tons of content, it’s quality over quantity.
  • How the various types of actions people make on Instagram can influence the type of content Instagram serves them.
  • Why creative captions are important to drive additional reach on Instagram.
  • The significance of engagement on Instagram’s algorithm, and why it’s not just about likes and comments.
  • How using Instagram Stories can drive additional reach and distribution for your Instagram photos/videos.
  • Some tips to drive additional engagement to your Instagram content which can influence your distribution in the newsfeed.
  • The Five Factors that can Influence the Instagram Algorithm:
    1. When the photo/video is posted
    2. How long people view the post
    3. Accounts users frequently engage with
    4. How much engagement content gets
    5. The type of content it is

Items Mentioned In The Show:

Enjoy the podcast? Give us a rating or a review on iTunes!

Discover the Standards of Excellence for Facebook Ads

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Standards of Excellence for Facebook Ads

Don’t you wish you could ask Facebook some questions on how to best use the platform to grow your business?

Wouldn’t you love to know how to get great results with just $1 a day on Facebook Ads?

Get an inside look at the Facebook algorithm and discover the standards of excellence for Facebook Ads with Logan Young of Blitz Metrics. The BlitzMetrics team has used lots of data analysis and knowledge gleaned directly from the mouths of Facebook employees to determine a standards of excellence system to use to get the most out of Facebook for their clients. Learn how to read the signals on a Facebook page to get more followers, engagement and how to best promote content.

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Tack – Power your marketing with authentic content from customers and fans.

In this episode, here is what you’ll discover:

  • How to build a relationship with potential customers using Facebook Ads.
  • How sequencing can make your ads work effectively.
  • Why everyone should have a Public Figure Facebook Page.
  • How to get people to like your Public Figure Facebook Page.
  • Why you shouldn’t invite your friends to like your Public Figure Facebook Page.
  • Should you use Facebook “Like” Ads?
  • The percentage of your time that should go into creating new Facebook content.
  • How negative feedback (hide, unfollow or mark as spam) affects a post and a Facebook Page.
  • The number of points likes, shares and comments are worth in the Facebook algorithm.
  • Why Facebook Live might not be the best way to grow a Facebook Page.
  • What to do to make your videos on Facebook more effective.

Memorable Quotes from Logan:

  • “Facebook wants people to act in a long term vision.”
  • “Facebook wants people to use sequencing. The majority of your targets should use Custom Audiences: video view audiences, facebook engagement audiences, app audiences, and website audiences .
  • Then you string your content together anyone that watched video a, send them video b, then video c.”
  • “Facebook wants ads to be less intrusive and more value driven and useful. That only happens when you do sequencing.”
  • “Behind any business are people who make it strong.”
  • “You can fulfill your business goal on your Page.”
  • “Find something that works. Make more of it. Assemble what your greatest hits looks like and reuse it.”
  • “If your content gives Facebook good signals, Facebook will continue to give you more and more impressions.”
  • “Facebook is keeping track of how much time someone is spending on a post.”
  • “Video is one of the best ways to be successful on Facebook. It forces you to tell a little more of the story. It’s the only form of content that allows the social proof to carry over.”
  • “Facebook Live should be used to share spontaneous moments.”
  • “The #1 creative advice Facebook has is to use captions on your video.”

Items Mentioned In The Show:

Enjoy the podcast? Give us a rating or a review on iTunes!

5 Facebook Features Marketers Forget To Use

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5 Facebook Features Marketers Forget To Use

Do you feel you’re not getting the most out of Facebook when marketing your business?

Would you like to learn how to grow your Facebook following by honing in on your target audience?

This week I’m sharing 5 Facebook features marketers forget to use. In this episode, you’ll learn how we target our avatar and audience by capitalizing on Audience Insights within Facebook. I’ll show you how we search previous posts for insights on what works, and how to grow your following by suggesting your page to email contacts and by inviting specific individuals to like our Page who’ve previously engaged with your content. Plus, you’ll learn how to customize your Facebook Page layout so it’s optimal for your industry.

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Tack – Power your marketing with authentic content from customers and fans.

In this episode, here is what you’ll discover:

  • How to leverage Audience Insights to get detailed info about any target audience on Facebook.
  • The 5 detailed sections of Audience Insights.
  • How to use Audience Insights to get a better understanding of your audience and target audience on Facebook.
  • How to search your previous Facebook Posts for insights on what has worked well in the past.
  • How to grow your Facebook Page by suggesting your page to email contacts.
  • How to grow your Facebook Page by inviting users who engage with your content.
  • How to change the Facebook Page layout of your business to one of the seven templates Facebook recently rolled out.

Items Mentioned In The Show:

Enjoy the podcast? Give us a rating or a review on iTunes!

Facebook Announces News Feed Algorithm Changes: What’s Hot in Social Media?

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Facebook Announces News Feed Algorithm Changes: What's Hot in Social Media?

This week, Facebook is updating its News Feed algorithm to limit the amount of link spam. In the end, Facebook hopes to discourage brands from publishing misleading content. Meanwhile, Instagram Stories now allows for photo and video reactions. The hope is to create more conversational engagement in Stories. Think along the lines of ‘actions speak louder than words’.

More details on why this matters, and what else is happening in social media below.

Here is your Social Media Coffee Break – Let’s do this!

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Social Media Day San Diego 2017 Recap Show

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social media day san diego 2017 recap

How did you celebrate Social Media Day this year?

Did you participate in one of the top meet-ups that happened in San Diego, Denver, Phoenix, or Jacksonville?

Since 2010, Social Media Day is celebrated every year on June 30th. Social Media Day San Diego has been one of the biggest events on the planet. This year, over 400 people came together to celebrate Social Media Day San Diego that featured some amazing speakers such as Pat Flynn, Marcus Sheridan, Mari Smith, Michael Stelzner, Dennis Yu and yours truly. Today on the podcast, I’m joined by co-host Mike Bires as we discuss everything that happened at Social Media Day San Diego 2017.

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Tack – Power your marketing with authentic content from customers and fans.

In this episode, here is what you’ll discover:

  • What goes into planning an event like Social Media Day San Diego.
  • Some of the key takeaways from top speakers at Social Media Day San Diego.
  • Some in-depth behind the scenes interviews with Pat Flynn & Sue B. Zimmerman.
  • Mike’s first impression when the #SMDAYSD lineup was announced.
  • How Social Media Day and particularly Social Media Day San Diego has evolved.
  • The story on how The Bahia Resort became the host location for Social Media Day San Diego.
  • Why the Bahia was the perfect setting for Social Media Day San Diego.
  • How speakers were selected for Social Media Day San Diego.
  • The two wild card speakers for Social Media Day San Diego.
  • The logistical nightmares that go into planning a single track, one day event.
  • How much of a money maker Social Media Day San Diego really is.
  • Key takeaways from each speaker at Social Media Day San Diego.

Items Mentioned In The Show:

Enjoy the podcast? Give us a rating or a review on iTunes!

Find Us

Corporate headquarters is located in sunny San Diego, California. We have regional offices in Atlanta, Georgia, Miami, Florida, and New Orleans, Louisiana.

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Or, call us at 1.858.433.1442

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