For complete information on the Coronavirus Disease 2019 (COVID-19), please refer to https://coronavirus.gov. Mitch Jackson, an award-winning California trial attorney, joins me for this special podcast episode. In this episode, Mitch shares 34 years of legal and business experience to help local … Read more about Coronavirus Disease 2019 (COVID-19) – Tips and Suggestions for Local Businesses and Events
6-step process to drive room bookings with social media advertising
The old adage, “If you build it, they will come,” has never been more wrong than in the case of social media marketing. The reality is that you can have a great social media presence, a great booking offer and still have trouble driving room bookings with social media advertising. That’s because … Read more about 6-step process to drive room bookings with social media advertising
How To Systemize Your Business and Social Media Marketing
Would you like to learn tips and suggestions to systemize your business, marketing initiatives, or social media marketing strategy? If there are any frequently repeated tasks or standard operating procedures within your company (like social media marketing), you likely can leverage or build a … Read more about How To Systemize Your Business and Social Media Marketing
The Difference Between an Influencer and Content Creator & When to Leverage Each for your Brand
You’ve probably heard the buzzwords “influencer” and “content creator” floating around recently. With this new realm of social media, you might be wondering what these mean and how to leverage these collaborations. In this blog, we’ll go over the difference between an influencer and content creator. … Read more about The Difference Between an Influencer and Content Creator & When to Leverage Each for your Brand
8 Social Media Buzzwords and What They Mean
Heard any new social media marketing buzzwords lately? We aren’t talking about overused ones like “engage,” “hashtag,” “likes” or “viral." Instead, we’re talking about 8 social media buzzwords we know are essential and relevant to the new year. Check out these social media marketing terms … Read more about 8 Social Media Buzzwords and What They Mean
5 Tips For Better Facebook Ad Testing
Would you say you're successful when it comes to Facebook ad testing? If you're running Facebook Ads or Instagram ads, and you're one of those marketers out there that feel, "Facebook ads don't work," then you likely don't have a Facebook ads problem; you have a Facebook ad testing … Read more about 5 Tips For Better Facebook Ad Testing
Five metrics your hotel social media manager should be reporting on
Not sure what your social media presence is doing for your bottom line? Make sure you know the five metrics your hotel social media manager should be reporting on. Many marketers measure social media success like this: How many likes or followers do our social media channels have? … Read more about Five metrics your hotel social media manager should be reporting on
How 1-800 Flowers Is Crushing It with Influencer Marketing
Influencer marketing has definitely been one of the biggest marketing buzz words over the past few years. There is a place for brands and businesses to tap into this powerful medium, but when and how isn't as obvious. One of the best ways to help navigate these tricky waters is to find brands and … Read more about How 1-800 Flowers Is Crushing It with Influencer Marketing
How To: Create a Scalable Hotel Social Media Ad Plan
Just like creating a monthly content calendar can get overwhelming, creating a scalable hotel social media ad plan can also be stressful and time-consuming. How much budget goes into content amplification vs. booking ads? How much do we spend on meetings vs. F&B? Did we spend enough on booking … Read more about How To: Create a Scalable Hotel Social Media Ad Plan
News Feed vs. Stories: 4 Tips To Help You With Your Posting Strategy
Long gone are the days where posting to your Facebook wall or curating the perfect Instagram photo was enough for your posting strategy. Brands and businesses are continually battling it out to get the attention of Facebook’s 1.59 billion daily active users. In today’s ever-changing social media … Read more about News Feed vs. Stories: 4 Tips To Help You With Your Posting Strategy
Social Media Training For Hotels – Keycard Digital Marketing Academy
In over 8 years of working on hotel social media marketing, we’ve watched the landscape evolve, bringing new features like Stories that have led to hotels needing more hands-on involvement at the property level. But with these constant changes comes a challenge: how can you give your hotel … Read more about Social Media Training For Hotels – Keycard Digital Marketing Academy
How To: Create a Scalable Hotel Social Media Content Calendar
Creating a monthly content calendar can get overwhelming. What will you post? How many times will you post? What creative will I need? How do I make sure I’m promoting each department properly? The truth is: You don’t have to restart this process from scratch every month. Creating a scalable hotel … Read more about How To: Create a Scalable Hotel Social Media Content Calendar