Are you addicted to shows like The Bachelor and Survivor? Would you like to learn how these popular series are using a strategy called episodic content marketing to reel you in? Our guest today, the multi-talented Michael Stelzner, dives into episodic content marketing as a storytelling … Read more about Episodic Content Marketing: How Brands Can Captivate Their Customers
2019 Social Media Trends for Hotels and Hospitality Brands
Are you a hotel or resort looking to maximize your social media impact in 2019? Are you seeking out the key social media trends this year for your hotel? Perhaps you want to learn more about which platforms to spend your time and resources on, identify your biggest social media opportunities … Read more about 2019 Social Media Trends for Hotels and Hospitality Brands
How To Engage Millennials With LinkedIn Video Marketing
Have you ever heard the term LinkedIn video marketing? Are you interested in reaching and connecting with more millennials? If you're like most businesses, you probably assume that Millennials are nowhere on LinkedIn. You feel this generation is spending all their time on Instagram and … Read more about How To Engage Millennials With LinkedIn Video Marketing
Word-of-Mouth Strategy: How Your Customers Can Power Your Marketing
Do you invest an ample amount of time and money in advertising and marketing? Do you invest time and money in a word-of-mouth strategy? If you're like most businesses, the answer to those questions is a yes to the first and no to the second. Most companies take word-of-mouth recommendations … Read more about Word-of-Mouth Strategy: How Your Customers Can Power Your Marketing
Micro-Influencer Marketing: What Businesses Need To Know
You most likely have heard of influencer marketing, but have you heard of micro-influencer marketing? Would you like to learn how to find micro-influencers and create a win-win relationship with them that can be massively rewarding for your business? Today on the podcast, I'm joined by … Read more about Micro-Influencer Marketing: What Businesses Need To Know
How To Generate Leads Through Social Media
Do you think your business does a good job of finding customers through social media? Would you like to know how to generate leads through social media? Today on the podcast, I give you some of the best strategies and tactics businesses are using today to generate leads through social media. … Read more about How To Generate Leads Through Social Media
Content Marketing: Inside LEGOLAND’s Blog Content Strategy
Does your company maintain a blog or have a blog content strategy? Would you like the blueprint on how to successfully maintain a company blog? Today on the podcast, I'm joined by Heather Brinckerhoff of LEGOLAND Parks, and we explore LEGOLAND's blog strategy for their nine parks around the … Read more about Content Marketing: Inside LEGOLAND’s Blog Content Strategy
How WeWork Built a Global Social Media Team
Does your business have hundreds or even thousands of locations? Do you struggle with creating compelling content or building a team to support those locations? Today on the podcast, I'm joined by Tim Fullerton of WeWork, and we dive into how WeWork has succeeded in building a global social … Read more about How WeWork Built a Global Social Media Team
Content Marketing: How To Grow Your Business With Events
Have you ever been to a conference and felt you could educate or speak on a stage? Have you ever investigated how to grow your business with events or by public speaking? If not, you most certainly should. While blogging, social media, ebooks, and white papers are very popular content … Read more about Content Marketing: How To Grow Your Business With Events
How to set up a chatbot and brands that are winning with them
Are you curious how to set up a chatbot? Are you looking for inspiration and examples of brands that are crushing it when it comes to chatbot campaigns? In the past year, chatbots on platforms like Facebook Messenger have exploded. With messenger platforms seeing substantial growth, the … Read more about How to set up a chatbot and brands that are winning with them
The Power of Story with Zach King
Is your business leveraging the power of story in your marketing? Are you creating content that grabs your audience's attention and keeps them engaged? This week on the podcast, we dip into the Social Media Day San Diego vault and tap into this captivating talk given by Zack King in … Read more about The Power of Story with Zach King
How To Connect With Generation Z: What Brands Need To Know
Would you like to learn how to connect with Generation Z? Is your customer base between the ages of six and twenty-two? Weather Generation Z is part of your target demographic or not, the reality is someday they will be. This generation is the first generation that has grown up with modern … Read more about How To Connect With Generation Z: What Brands Need To Know