How To Systemize Your Business and Social Media Marketing

Would you like to learn tips and suggestions to systemize your business, marketing initiatives, or social media marketing strategy? If there are any frequently repeated tasks or standard operating procedures within your company (like social media marketing), you likely can leverage or build a … Read more about How To Systemize Your Business and Social Media Marketing

The Difference Between an Influencer and Content Creator & When to Leverage Each for your Brand

You’ve probably heard the buzzwords “influencer” and “content creator” floating around recently. With this new realm of social media, you might be wondering what these mean and how to leverage these collaborations. In this blog, we’ll go over the difference between an influencer and content creator. … Read more about The Difference Between an Influencer and Content Creator & When to Leverage Each for your Brand

8 Social Media Buzzwords and What They Mean 

Heard any new social media marketing buzzwords lately? We aren’t talking about overused ones like “engage,” “hashtag,” “likes” or “viral." Instead, we’re talking about 8 social media buzzwords we know are essential and relevant to the new year. Check out these social media marketing terms … Read more about 8 Social Media Buzzwords and What They Mean 

News Feed vs. Stories: 4 Tips To Help You With Your Posting Strategy

Long gone are the days where posting to your Facebook wall or curating the perfect Instagram photo was enough for your posting strategy. Brands and businesses are continually battling it out to get the attention of Facebook’s 1.59 billion daily active users. In today’s ever-changing social media … Read more about News Feed vs. Stories: 4 Tips To Help You With Your Posting Strategy

Social Media Training For Hotels – Keycard Digital Marketing Academy

In over 8 years of working on hotel social media marketing, we’ve watched the landscape evolve, bringing new features like Stories that have led to hotels needing more hands-on involvement at the property level. But with these constant changes comes a challenge: how can you give your hotel … Read more about Social Media Training For Hotels – Keycard Digital Marketing Academy

How To: Create a Scalable Hotel Social Media Content Calendar

Creating a monthly content calendar can get overwhelming. What will you post? How many times will you post? What creative will I need? How do I make sure I’m promoting each department properly? The truth is: You don’t have to restart this process from scratch every month. Creating a scalable hotel … Read more about How To: Create a Scalable Hotel Social Media Content Calendar

How To Vet Influencers for Hotels

Has your hotel ever been approached by an influencer looking to collaborate? If you answered yes, did you have any clue how to decide if the collaboration was worth your investment? That’s where we come in. While influencer marketing is nothing new in the digital world, it’s become a buzz word … Read more about How To Vet Influencers for Hotels