Casual Fridays

How To Create a Facebook Live Show

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How To Create a Facebook Live Show

Have you thought about starting your own Facebook Live show for your business or brand?

Are you looking to create more video content as part of your social media strategy?

Learn how to start your own Facebook Live show from topic ideas, your promotional plan and the best tools for live streaming a show. Stephanie Liu shares her biggest tips and suggestions to making a live show successful.

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Tack – Power your marketing with authentic content from customers and fans.

In this episode, here is what you’ll discover:

  • Why you should create a Facebook Event and how to schedule your broadcast to promote your show before it airs.
  • What live streaming tools are best for your Facebook Live show and the pros and cons of each.
  • The best way to interview someone on screen.
  • How to get over your fear of “going live.”
  • Stephanie’s ’10×10 Formula’ and how to use it to prep before your show.
  • Best practices for setting up your background, camera and lighting.
  • How to start your show to drive engagement and more viewers.
  • How to get your show content out on other platforms in an effective way.
  • Ways to measure results.

 Memorable Quotes from Stephanie:

  • “Facebook Live has definitely changed my entire life, it’s changed my entire business in how I generate new leads and attract new clients.”
  • “Create a habit within people so they know when to tune in and what to expect.”
  • “As soon as I started my Facebook Live show it made my top of mind and tip of tongue.”
  • “The longer you go live, they’ll keep serving your feed to more viewers.”
  • “I’m taking a look at the actual engagement and the comments as well as the views. The reason for that is what I’ve discovered if I have a show about a particular topic, anyone that views that can become a Facebook custom audience.”
  • “Whenever you go live, it’s going to be super tempting for you to actually look at your broadcast. Don’t do that. I want you to actually stare at the camera. Act as if you’re talking to your best friend who you haven’t seen for months. Give that energy and send that energy through the internet.”
  • “Have fun! Show off that personality to hook your viewers in.”
  • “Movement is going to grab attention in the Facebook stream.”
  • “It’s one of the cutting edge tools that not many people are taking advantage of.”

Items Mentioned In The Show:

How To Market Your Business With Medium

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How to Market Your Business With Medium

Do you know what Medium is?

Do you have an account? Find out why you may want to consider this emerging platform and how to market your business with Medium.

One of the top writers on Medium and owner of Arctiphi, Dakota Shane joins me and opens up about what he is doing on this platform to drive his business. This emerging yet proven platform of over 60 million active monthly users gives the ability to create articles and be found within the network to increase traffic and notoriety to your brand or business. Find out how you can take advantage of this platform to increase traffic to your website or blog and the best practices for gaining attention within the network.

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Tack – Power your marketing with authentic content from customers and fans.

In this episode, here is what you’ll discover:

  • How to get people to find you on Medium and off.
  • Which special features should you utilize within the platform?
  • What is so special about the “referrers tab?”
  • Best ways to get more readers to your Medium blog.
  • What to include in your article to get results.
  • Best practices for graphics.
  • How long should your article be? A special trick to make it easy.

 Memorable Quotes from Dakota:

  • “I toyed around with the blogosphere but didn’t want to wait 10 years to get 10 users. It’s very saturated.”
  • “I like to think of it as a YouTube for written content.”
  • “It’s a great place to find your voice when it comes to personal branding and then use that as leverage to build it up, get more readers and users and if you provide value in your articles the clients will come.”
  • “You start a blog and use Medium as a pollinator. Medium gives you that built-in audience.”
  • “Make it skim-able. Great headline. Great image. Bullet points.”
  • “If you were to publish today independently, chances are you’ll get 30-100 people viewing your article. If you want to get results, what I recommend is you have to get on a publication to see a lot of reach.”
  • “Headlines are crucial. Copy writing is something that is crucial.”
  • “Success on using Medium is building out your email list with a call to action.”

Items Mentioned In The Show:

Facebook Messenger Hits Major Milestone: What’s Hot in Social Media?

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Facebook Messenger Hits Major Milestone

This week, Facebook Messenger reached a major milestone. In the first two months since launching Messenger Reactions, the social network announced the feature has been used more than two billion times. Meanwhile, Snapchat looked to improve its ad data and added new Bitmoji functionality in hopes of differentiating itself from the competition.

More details on why this matters, and what else is happening in social media below.

Here is your Social Media Coffee Break – Let’s do this!

[Read more…]

The Art of The Interview: How To Conduct Awesome Interviews For Podcasts and Videos

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How To Conduct Awesome Podcast Interviews

Are you interviewing people as part of your content marketing strategy?

When was the last time you worked at enhancing your craft?

Your interviewing skills will be reinvented after listening to this live, in-studio interview, where we dive deep with Michael O’Neal of the Solopreneur Hour Podcast. Get his best tips and tactics at turning interviews into engaging conversations. He shares how to draw out your subject, get them comfortable, direct the interview and how to become better at asking questions. Learn what to do the day before the interview, 5 minutes before the interview, how to introduce your guest and what to do in the first few minutes of the interview. He’s teaching how to make deeper connections with your guests and get better at the craft of interviewing.

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Tack – Power your marketing with authentic content from customers and fans.

In this episode, here is what you’ll discover:

  • How to pull out information and go deep with an interviewee.
  • How to get a guest with a big audience to share your stuff.
  • What gear the pros use.
  • How to become better at asking questions.
  • The importance of getting information on your guest before the interview.
  • What to do five minutes before the interview.
  • How to get your guest to feel comfortable storytelling.
  • How to introduce your show guest.
  • The importance of listening to your interviewee and ways to prep to do it.
  • Tips on closing down an interview.
  • Do your job as a host and plug your guests’ stuff in the beginning, middle and end.
  • How to get people to your website from a podcast.

 Memorable Quotes from Michael:

  • “I realized a couple of years ago that this industry – podcasting – is so devoid of people that are paying attention to historical radio techniques. A lot of this wave are marketers.”
  • “The day I started my podcast I started saying ‘I’m a professional broadcaster.’”
  • “If you get this great influencer on your show, they’re not going to share it unless you give them an extraordinary experience.”
  • “My goal is to never ask anything that is already on their website.”
  • “The first ten minutes – just talk about whatever. Get them to open up.”
  • “You have to assert yourself if you’re going to be a good interviewer. Ultimately, you’re the Rosetta Stone for your audience. Whatever your guest is saying, you have to be able to translate it to what your audience wants to hear.”
  • “The show has always been about a conversation.”
  • “One of the rookie mistakes people make is they don’t eject from their questions. When you have a great conversation, you just stay in the conversation.”
  • “The pad and paper is so much better than typing. I can hear that! It’s distracting. Jot it down on a notepad.”
  • “It is not your guest’s job to promote their own website and stuff.”
  • “Don’t take advice from broke, unhappy people.”

Items Mentioned In The Show:

Facebook Adding New Click to Messenger Ads in Instagram: What’s Hot in Social Media?

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Facebook Adding New Click to Messenger Ads in Instagram

Connecting with users is the name of the game this week. Facebook and Twitter introduced some new functions to increase business-to-costumer connectivity. Facebook added a new ‘Click to Messenger’ ad product so brands can place a ‘chat now’ call-to-action button into posts, directly connecting them with users. Meanwhile, Twitter added a filtered inbox to Direct Messages.

More details on why this matters, and what else is happening in social media below.

Here is your Social Media Coffee Break – Let’s do this!

[Read more…]

How To Create a Quality Podcast With Your iPhone

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Would you like to start a podcast?

Are you holding back because the technology to create a podcast intimidates you?

What if I told you that you could create a quality podcast with just your iPhone? Yes, I said it. With just your iPhone. It’s totally do-able, and today, I recorded this entire podcast on my iPhone to prove it. In today’s episode of the Social Media Social Hour, I walk you through step-by-step exactly how I created this quality podcast, in one take, with just my iPhone.

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Tack – Power your marketing with authentic content from customers and fans.

In this episode, here is what you’ll discover:

  • How to record a podcast in one take, straight from your iPhone
  • What iPhone app to use to record your podcast
  • How to play intros/outros, bumpers and background music all on-the-fly while recording your podcast on your iPhone
  • How to hook up a better quality microphone directly to your iPhone
  • What editing tools you may want to consider for any post production

 Memorable Quotes from Tyler:

  • “I”m recording this entire episode, with just my iPhone. And I’m willing to bet it sounds amazing.”
  • “I’m excited about being able to record a podcast on just my iPhone, because now I can record a quality podcast on-the-fly.”
  • “A quality podcast starts with great audio. To get great audio, you need a better microphone.”
  • “The Audio Technia ATR-2100 is a great microphone that’s less than $70. If I had to rate this microphone on a scale from 1 through 10, I’d give it an 8.”

Items Mentioned In The Show:

6 Mistakes Social Media Marketers Need To Stop Making

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6 Mistakes Social Media Marketers Need To Stop Making

Is your business active across social media, yet have no clue what your sales funnel looks like?

Do you use other users social media photos without their permission? Are you using automation bots to grow a following?

I get it. Social media is continuously evolving, so much so, that marketers today are always looking for an edge to stay ahead of the competition. Unfortunately, some of these tactics can come at a cost. Today I’m sharing 6 mistakes social media marketers need to stop making.

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Tack – Power your marketing with authentic content from customers and fans.

In this episode, here is what you’ll discover:

  • The 6 mistakes social media marketers need to stop making
  • How to determine what your funnel is.
  • How to decide the appropriate number of social networks your brand or business should be on.
  • How to create quality content and avoid crappy content
  • How to avoid being thrown in Instagram jail by using Instagram bots.
  • How to properly obtain user-generated content and photos across social media.
  • How to provide an exceptional social media customer experience.
  • Percentage of Internet users who use the following number of social networks:
    • 28% on 1-site
    • 24% on 2-sites
    • 16% on 3-sites
    • 8% on 4-sites
    • 4% on 5-sites

 Memorable Quotes from Tyler:

  • “If you’re looking to leverage social media from a marketing standpoint, yet have no idea what your funnel is, you’re wasting your time.”
  • “If you identify your target audience, you should be able to recognize which social networks they’re on. Those are the channels you should be focused on.”
  • “It’s 2017. There is no rule that says you have to be on Twitter. That was 2010.”
  • “Stop creating awful content. Think quality over quantity.”
  • “Be careful of self-proclaimed influencers with huge followings, many of these followings were built with Instagram bots. They’re not authentic.”
  • “Stop stealing other peoples photos. Just don’t do. Don’t do it.”
  • “It’s 2017, stop ignoring your audience and customers on social media.”

Items Mentioned In The Show:

Instagram Launches Selfie Filters, Copying Another Big Snapchat Feature: What’s Hot in Social Media?

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This week, Instagram launched new selfie filters in another big move to copy Snapchat’s major features. It previously cloned Snap’s slideshow-sharing format, creative tools, disappearing Direct messages and more. Meanwhile, Snapchat rolled out a trio of new ad products using their lenses and geofilters and Facebook is getting tougher on fake live videos.

More details on why this matters, and what else is happening in social media below.

Here is your Social Media Coffee Break – Let’s do this!

[Read more…]

13 Instagram Stories Tricks Marketers Need To Know

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Instagram Stories Tricks

Are Instagram Stories a part of your marketing strategy?

Are you aware of the latest features and how they can make your storytelling more exciting?

Instagram Stories has now grown to over 200 million active users. This was a feature that didn’t even exist a year ago! Facebook and Instagram has taken steps to win the war against Snapchat. One third of Instagram users are using Stories daily. Today I’m sharing the latest features most people don’t know about that can enhance your storytelling on Instagram Stories.

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Tack – Power your marketing with authentic content from customers and fans.

In this episode, here is what you’ll discover:

  • The advantages of using Instagram Stories over other platforms.
  • How to mention, tag and collaborate with other Instagram accounts.
  • How to record hands-free and zoom in and out with one finger while recording.
  • How to add photos to your story from your camera roll and other sources beyond 24 hours.
  • How to find hidden colors and use them for photo backgrounds.
  • How to add drop shadows to your text.
  • What is a selfie sticker and how do you create one?
  • How to pin stickers to your story.
  • Where to access Instagram Story statistics and how to block other users from viewing your stories or from seeing theirs.
  • How to maneuver through Stories, including how to pause stories.

Memorable Quotes from Tyler:

  • “Good ideas start in one place and they are spread across the entire industry. Kudos to Snapchat for being the first to Stories. But it is a format and it will adopted widely across many other platforms.” – Kevin Wheel, Instagram VP of Product
  • “Facebook in the 800 pound gorilla.”
  • “All early indications are right now that Instagram Stories are hot. They are continuing to grow.”
  • “The Instagram features are just not intuitive to the masses!”
  • “I haven’t snapped in 3-4 months and I think I’m part of a wider population. Definitely interested to see where Instagram Stories will go.”

Items Mentioned In The Show:

Instagram Launches Mobile Web Sharing: What’s Hot in Social Media?

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This week, Instagram is continuing their rapid pace to the billion user mark as they announced expanded functionality to mobile and desktop websites. The move allows them to reach more users in developing countries where data costs are high and network speeds are slow. Meanwhile, LinkedIn becomes more accessible for advertisers introducing new targeting approaches.

More details on why this matters, and what else is happening in social media below.

Here is your Social Media Coffee Break – Let’s do this!

[Read more…]

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