How Casual Fridays Is Surviving COVID-19

This year has wreaked havoc on so many businesses, Casual Fridays included. If you’ve been a longtime listener of the podcast, you know that a large chunk of our business came from the hospitality and tourism industry. In today’s episode, Tyler reflects on the past year and what he did at Casual Fridays to survive […] ... Read more

Everything You Need To Know About Starting a Business (Legally)

Are you interested in starting a new business? Or working for yourself? If so, you’ll want to check out this podcast interview we had with Aiden Durham from 180 Law Co. LLC, also known as prominent YouTuber All Up In Yo Business. I met Aiden on a whim when I was doing some research on […] ... Read more

TikTok for Brands: How the San Diego Zoo is Growing an Audience

While 2020 is widely known as the year of COVID-19 and much other craziness, TikTok has exploded on the scene. Before COVID-19 taking over the year, I had the pleasure of sitting down with Jenn Beeing from the San Diego Zoological Society. She shared all the things the San Diego Zoo and the San Diego […] ... Read more

Coronavirus Disease 2019 (COVID-19) – Tips and Suggestions for Local Businesses and Events

For complete information on the Coronavirus Disease 2019 (COVID-19), please refer to https://coronavirus.gov. Mitch Jackson, an award-winning California trial attorney, joins me for this special podcast episode. In this episode, Mitch shares 34 years of legal and business experience to help local businesses make good, smart decisions when faced with unexpected events like the Coronavirus […] ... Read more

6-step process to drive room bookings with social media advertising

The old adage, “If you build it, they will come,” has never been more wrong than in the case of social media marketing. The reality is that you can have a great social media presence, a great booking offer and still have trouble driving room bookings with social media advertising. That’s because the key to […] ... Read more

How To Systemize Your Business and Social Media Marketing

Would you like to learn tips and suggestions to systemize your business, marketing initiatives, or social media marketing strategy? If there are any frequently repeated tasks or standard operating procedures within your company (like social media marketing), you likely can leverage or build a system to easily repeat it. Whether you are a business owner, […] ... Read more

8 Social Media Buzzwords and What They Mean 

Heard any new social media marketing buzzwords lately? We aren’t talking about overused ones like “engage,” “hashtag,” “likes” or “viral.” Instead, we’re talking about 8 social media buzzwords we know are essential and relevant to the new year. Check out these social media marketing terms below.  Vanity Metrics When it comes to social media performance […] ... Read more

5 Tips For Better Facebook Ad Testing

Would you say you’re successful when it comes to Facebook ad testing? If you’re running Facebook Ads or Instagram ads, and you’re one of those marketers out there that feel, “Facebook ads don’t work,” then you likely don’t have a Facebook ads problem; you have a Facebook ad testing problem. For many marketers that struggle […] ... Read more

Five metrics your hotel social media manager should be reporting on

Not sure what your social media presence is doing for your bottom line? Make sure you know the five metrics your hotel social media manager should be reporting on. Many marketers measure social media success like this: How many likes or followers do our social media channels have? Do we post X number of times […] ... Read more

How 1-800 Flowers Is Crushing It with Influencer Marketing

Influencer marketing has definitely been one of the biggest marketing buzz words over the past few years. There is a place for brands and businesses to tap into this powerful medium, but when and how isn’t as obvious. One of the best ways to help navigate these tricky waters is to find brands and businesses that […] ... Read more

How To: Create a Scalable Hotel Social Media Ad Plan

Just like creating a monthly content calendar can get overwhelming, creating a scalable hotel social media ad plan can also be stressful and time-consuming. How much budget goes into content amplification vs. booking ads? How much do we spend on meetings vs. F&B? Did we spend enough on booking ads this month?  Don’t restart this […] ... Read more