How to Ask For Yelp Reviews That Don’t Get Filtered; Clubhouse’s Accelerator Program; Google tests cost estimates in local search results; Plus much more!

In this episode, Tyler shares with you how to ask for Yelp Reviews to not get filtered by Yelp’s algorithm. He also talks about breaking news with Clubhouse’s Accelerator Program and Google’s test of cost estimates in local search results. Plus, he answers some questions.  Do you want to apply for Clubhouse’s Accelerator Program? Do […] ... Read more

How to Organize Social Media Collaborations for a Local Business

Are you a local business that struggles with creating content? Do you have fears about going live on Facebook or Instagram? or finding time to try emerging new tools like Clubhouse? If so, you’ll want to listen to this week’s podcast, where Tyler dives into the social media collaborations. Tyler will speak to the impact […] ... Read more

Google Ads in 2021: What Marketers Need To Know

Like everything in digital marketing, Google Ads are evolving, and they’re evolving fast. So much so, Mike Rodes had to re-write nearly 80% of his book, The Ultimate Guide to Google Ads, in the recent 6th edition.  This week on the podcast, Mike joined Tyler to discuss Google Ads’ fundamentals and what businesses need to know […] ... Read more

Podcasting for Business: How to start and grow a podcast in 2021

With over 1.75 million podcasts, you may be thinking it’s impossible to gain an audience if you start a new podcast, right? Think again. This week on the podcast, Tyler is joined by Jeremy Enns from Counterweight Creative to talk about what it takes to start and grow a podcast in 2021. Have a question […] ... Read more

Local Business Marketing on Clubhouse, TikTok and Reels

In this episode, Bruce Irving from Smart Pizza Marketing joins Tyler to talk about the impact of apps like Clubhouse, TikTok, and Instagram Reels for local businesses. Tyler and Bruce share their thoughts on Clubhouse, talk about content strategy with TikTok, and social media in general, and much more. Plus, Bruce sticks around to answer […] ... Read more

Dissecting The Facebook Newsfeed Algorithm: What Every Marketer Must Know

In this week’s podcast, Tyler breaks down the Facebook News Feed algorithm and gives you the single most important takeaway marketers need to know when it comes to Facebook Marketing. He also reviews some new tests Instagram is conducting and how they could impact the platform, takes some of your questions, plus much more. Have […] ... Read more

Instagram for Business: What Marketers Need To Know for 2021

In this episode, Jenn Herman joins the Casual Fridays Podcast to talk about all things Instagram for Business. Tyler and Jenn dive into recent updates to the Instagram platform, talk about how businesses can leverage Instagram Reels, Newsfeed versus Stories publishing, and much more. Plus, Jenn sticks around to answer listener questions with Tyler. They […] ... Read more

How-To Create a User-Generated Content Strategy

Are you one of the 63% of marketers who feel pressure to produce greater amounts of content at a higher frequency? Would you like to have tons of trustworthy content at your fingertips that is more authentic, drives engagement, and influences purchasing decisions? This week on the podcast, Tyler shares with you how to create […] ... Read more