Social media is a game of changes and critical, timely moves. Sometimes a change pays off and disrupts the industry. Sometimes change falls flat. Facebook has been no stranger to both scenarios. This week, Facebook reversed a decision it made a year ago and made sound-on the default for auto-played videos. While some users may be upset about this change, businesses should generally benefit. Twitter, meanwhile, prepares to trim down its ad products more after suffering further losses.
More details on why this matters, and what else is happening in social media below.
Here is your Social Media Coffee Break – Let’s do this!