Are you interested in how brands like The Weather Channel are using Facebook Live?

Are you curious to know what goes on behind the scenes of their broadcasts?

The Weather Channel has continued to stay on-top of technological and media trends by adapting to the latest social platforms. From Periscope to Facebook Live, they’ve tried them all and are sharing their favorites.

This week on the Social Media Social Hour, I am joined by Jennifer Watson, on why Facebook Live is a win for The Weather Channel.

Let’s do this!

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Tack – Power your marketing with authentic content from customers and fans.

In this episode, here is what you’ll discover:

About Jennifer Watson:

Jennifer is a meteorologist, storm chaser, and social media specialist. She began with The Weather Channel in March of 2014, where she is a Social Meteorologist/Social Media Specialist. Her responsibilities include co-managing TWC’s social pages, posting forecasts and breaking weather information, and working on a variety of social media campaigns for the company. Jennifer was previously an on camera meteorologist at WHNT-TV in Huntsville, AL, science reporter, and helped to manage the station’s social media accounts and weather blog.

Mentionable Quotes by Jennifer Watson:

  • “You become your own personal marketer and a marketer for the station.”
  • “I feel like a lot of people are self taught in social media. (You want to do that on your personal accounts, not your brand accounts.)”
  • “When you realize how fun social is and how you can better connect with your fans, it makes it that much more enticing.”
  • “Because of Facebook’s algorithm, you can’t really post a tornado update on Facebook.”
  • “With any kind of timely information and then you mix in an algorithm where they won’t get that information on time, it can be almost dangerous.”
  • “We put a lot of effort into Periscope, but didn’t really see the return on investment.”
  • “We’ve seen a lot more growth with fans on Facebook Live.”
  • “We test different kinds of content.”
  • “Simple is better.”
  • “We ask our talent to incorporate Facebook Live into their daily routine.”
  • “Facebook Live helps build a stronger relationship with your fans.”
  • “We tease our Facebook Lives on Facebook ahead of time.”
  • “We look at peak Live viewers and when that peak occurs.”
  • “It’s a variety of what we can schedule ahead of time and going off the cuff.”
  • “You can find a tripod on Amazon for $5-10.”

Mentionable Quotes by Tyler Anderson:

  • “With Facebook Live you get access to a new and interactive audience.”

Items/people mentioned in the show:

Jennifer Watson’s Social Media Six Pack:

  • Have you ever been in an Earthquake? No. I want to be.
  • Is being a meteorologist in San Diego the easiest job someone could have? It pretty much is. You have beautiful, perfect weather.
  • Where is the safest place in the US to live free of catastrophic weather disasters? Hawaii, Alaska, or Maine.
  • Do you remember almost every hurricane’s name? I know all of the big events and a bunch of random facts about them.
  • What’s the coldest temperature you’ve ever personally been in? The wind chill was -30.
  • What’s the hottest temperature you’ve ever been in? It was over 100 degrees and it felt like +120 degrees.