What Digital Marketers Need To Know About Audio

November 12, 2015

Have you been creating video and audio content, but your sound quality isn’t up to par?

Have you been wondering what tools you may use to get better sounding audio for your podcasts and videos?

Digital media, like podcasting and live-streaming, is quickly becoming a preferred form of content by consumers, due to it’s ease to digest and convenience to take on-the-go. While video quality is paramount, your audience needs to be able to hear you, for you to keep their attention.

This week on the Social Media Social Hour, I am joined by Perry Goldstein, Director of Digital Technologies for MXL Mics, on what digital marketers need to know about audio.

Let’s do this!

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Scoreboard Social.

In this episode, here is what you’ll discover:

About Perry Goldstein:

Perry, the Director of Digital Technologies for MXL Mics, is an award winning product designer, new marketing landscape thought leader, professional speaker and writer, higher education instructor, and top notch sales manager. He introduces new approaches to the sales and marketing department, and brings together multiple parties to create unique product and marketing partnerships, working with technology companies worldwide.

His primary expertise is in both Consumer Electronics and Pro AV/IT industries.

Mentionable Quotes:

  •  “There is no one size fits all with audio.”
  • “A dynamic mic requires no power.”
  • “Being hard wired into a device will always give you the best quality.”
  • “Wireless recording will never be as dependable.”
  • “Anyone that has a voice can share it, unfiltered.”
  • Audio Recording Apps:
    • iTalk
    • iRig Recorder
    • FiLMiC Pro
  • Audio Content Use Cases:

Items/people mentioned in the show: