Twitter for Business: How to grow your community, generate leads, and increase sales

April 24, 2014

Are you using Twitter for your business?

Do you want to learn how to better grow your community and take your business to the next level?

This week on the Social Media Social Hour Kim Garst joins me to talk about Twitter for business and how you can grow your community, generate leads, and increase sales. Kim is the CEO and Social Media Strategist at Boom Social and has been recognized by Forbes as being one of the Top 50 Social Media Influencers.

I also share an awesome tool for tracking your physical activity throughout the day.

About the show:

Social Media Social Hour PodcastThe Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, account management, and productivity.

In this episode, here’s what we’ll cover:

  • Tech Tool of the Week: FitBit
  • Starting out in the world of Twitter, Kim dove in and incorporated strategies she saw others using for her business and developed other strategies along the way for the goal sets she wanted to reach.
  • Kim revealed her secret to Twitter at Social Media Marketing World.
  • All of Kim’s evergreen content, meaning any content that essentially stays true overtime, is automated via SocialOomph onto Twitter throughout the day that generates traffic to her website.
  • Kim has 500 blog posts at this point.
  • She has a new blog post being posted to Twitter once an hour.
  • Kim can go twenty days without repeating a tweet.
  • By the time your content comes back around, there are new eyes on it.
  • With Twitter moving so rapidly, the life span of a tweet is, on average, about thirty seconds.
  • The chance that a Twitter user will notice repeated tweets is very small.
  • Kim talks about the money being in your list.
  • Kim shares her free offers routinely on Twitter once or twice a day that brings a large amount of email opt-ins.
  • She will drive traffic from Twitter to her fan page, get a Facebook like, followed by an opt-in for the free offer.
  • She built her fan base from Twitter.
  • Social media is not one-size-fits-all and it essential to do what is best for you and your business.
  • Building community and holding conversations on different platforms has helped her strengthen her business.
  • Kim talks about the myth that you can join a social platform and instantly build a huge audience and become wildly popular.
  • She reaffirms that social media is social, and you must take the time to build relationships and communicate with others.
  • Social media is free and the most amazing marketing tool Kim has ever seen.
  • On that same token, it is just a marketing tool and it takes time and effort.
  • If your product, service, or branding sucks, social media can’t fix it.
  • Kim believes that Twitter can certainly be used to sell.
  • She says that social media is a formula: Value + Human Interaction = A Great Community
  • People do not search for our solutions, they search by their problems.
  • Kim asserts that Twitter can work for and benefit any client.
  • Twitter is content driven and news breaks on Twitter first.
  • Kim believes we are going to see more and more applications on Twitter.
  • People are talking about your businesses or services whether you are on Twitter or not.
  • Kim says to either join Twitter to help your business grow, or watch your competition do so.
  • She advises not to separate the personal and professional on Twitter.
  • People will connect with you on a personal level before they connect with your product or service.
  • To grow your following on Twitter, Kim uses ManageFlitter.
  • Be yourself, be useful, be social, be engaging, share your content, have a business plan, and you are going to thrive.

Kim Garst’s Social Media Six Pack:

  1. One dance you are pretty good at? Kim doesn’t have a routine dance
  2. Last song or album you purchased? A Christmas Album
  3. Do you watch reality TV? No
  4. How long would you go without talking? 30 seconds
  5. What is the last thing you took a picture of? Her puppies
  6. Have you ever sleep walked? Not that she knows of

Items mentioned in the show: