Twitter has become one of the easier social media platforms to manage content on. You can pick out the content that you want to share, then upload it to a number of marketing automation tools that will schedule the tweets out for you. The best part? They’ll even throw your tweets back in the queue and repeat them. Too bad all good things must come to an end, (but for good reason)!

Twitter has rolled out a “quality filter” that users can activate for their timeline. This filter will screen out “lower quality content” like “duplicate tweets or content that is automated.” While this may create an obstacle for brands, it’s not without the intention of improving the quality of content and enhancing the user experience.

More details on why Twitter is adding a filter to improve the quality of tweets you see, and what else is happening in and around social media below.

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Twitter Adds Filter to Improve The Quality of Tweets You See

Twitter has introduced a quality filter and new notification settings that are meant to improve your timeline experience. When activated, the quality filters will filter out “lower quality content”. It will do this by analyzing account origins and behaviors (like duplicated tweets or content that is automated).
Why does this matter?
Brands will need to be cognizant of their Twitter posting behaviors. If they use marketing automation tools to repeat their tweets, they will need to adjust their strategy to avoid having their content filtered out. This will also benefit Twitter users by helping them filter their timelines for greater quality content, resulting in a better user experience.

Twitter Announces Message Button for Websites

Twitter has rolled out a new button that will allow consumers to directly private message a brand or individual straight from their website. (Your custom embed code can be created directly from Twitter’s publish page.)
Why does this matter?
This update was meant to encourage consumers to private message brands with their questions and concerns first, prior to blasting the brand through public tweets. For this to have an impact, consumers would need to be visiting the brand’s website and opting to private message, instead of going straight to social media.

Facebook Adds New Features to Slideshow Ads

Facebook has added new features to their Slideshow ads. The features include, the ability to add text and music, the ability to create Slideshow ads on mobile, access to Facebook’s stock imagery database, and the ability to turn videos into slideshows.
Why does this matter?
These new features will help social media marketers create dynamic Slideshow ads on-the-go with ease. Ideally this ad content will be more interesting and interactive for consumers.

Facebook Doubles Amount of Media Allowed in Carousel Ads

Facebook has quietly began allowing advertisers to include up to 10 photos or videos in their Carousel ads. Their current guidelines suggest using 3-5 pieces of media.
Why does this matter?
This will allow advertisers to include more content in their Carousel ads, providing them more opportunities to create enticing CTAs and ad content. This will provide advertisers more space to tell longer and more in-depth stories via their ad content.

Facebook Has Made Offline Conversions API Available to All

In June 2016, Facebook began testing their offline conversions API, which allowed people to see real-time results from in-store transactions, gain demographic information from their customers, and optimize future campaigns. These capabilities have been made available to all users.
Why does this matter?
This will allow all brands to further drive traffic to their brick and mortar locations, while gathering data on their buying and in-store habits.

Facebook Launches Lifestage

Facebook has launched a new app for teenagers called Lifestage. Lifestage is intended to help teens connect with their classmates. You must be 21 and under to use the app.
Why does this matter?
It is not known if advertising opportunities will be made available, or if the app will catch on. If the app becomes popular with teens, we may see advertising opportunities open up in the future.

YouTube Internally Developing New Tool, “Backstage”

YouTube is internally developing a new tool called Backstage. Backstage will allow users to share photos, polls, links, text posts, and videos with their subscribers. Backstage is anticipated to roll out by the end of the year with select influencers.
Why does this matter?
This is an attempt to keep people on YouTube, and off other social networks like Twitter, Facebook, and Snapchat. This will be the first time YouTube will allow its users to share non video content. It’s unknown what kind of advertising opportunities may come available.

Pinterest Fine Tunes App Based on User Feedback

Pinterest has rolled out three new updates to their app based on user feedback. Users can send pins and invite to people they aren’t following. Pinterest content can be shared outside the platform via text and email. Users can turn off “recommended pins” from their home feed.
Why does this matter?
These updates do not have a direct effect on brands. This will create a more custom experience for Pinterest users and allow them to share their content more easily.

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