TikTok Marketing Tactics: How Outlaw Masks Leveraged Guerrilla Marketing and TikTok to See Tremendous Growth in 2020

March 30, 2021

The pandemic impacted many people and businesses in March of 2020. Carlos Gil was one of them. As a professional speaker, Carlos faced the reality that his income was about to come to a screeching halt. He knew he had to reinvent himself and find a way to provide for his family. His solution, jumping into e-commerce. 

Today on the podcast, Carlos joins Tyler to share that story. Carlos talks about the business’s early days and how he and his brother-in-law struggled at first. But, with some savvy guerrilla marketing and TikTok strategies, they turned it into a thriving business and have a bright future ahead. 

Carlos’s new business: https://outlawmasks.com

Outlaw Masks on TikTok: https://www.tiktok.com/@outlawmasks

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