The Secret To Influencer Marketing with Douglas Karr

October 10, 2014

Do you know what influencer marketing is?

If you answered yes to this question, this episode is here to give you the information you need to capitalize on influencer marketing. If you answered no, this episode is here to teach you!

This week on the Social Media Social Hour podcast I am joined by Douglas Karr, a key influencer in marketing technology. Douglas and I discuss what influencer marketing is and the tips and tricks for finding the right influencers for your niche.

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Scoreboard Social.

In this episode, here is what you’ll discover:

About Douglas Karr:

  • Career and life:
    • You may call him “Doug”
    • Love for marketing technology
    • Background in traditional marketing and newspapers
    • Founder and CEO of DK New Media
    • Founder of the Marketing Tech Blog
    • Co-author of Corporate Blogging for Dummies
  • How he became an authority on corporate blogging:
    • Has ran the Marketing Tech Blog for over 10 years
    • Has helped multiple companies launch their blogs
    • Worked with Kyle Lacey, author of Twitter Marketing for Dummies, who suggested Doug co-author Corporate Blogging for Dummies.

About Influencer Marketing:

  • What it is:
    • As you build trust with people, you become an influencer.
    • Finding the people that can get the word out on your company, product, or service.
    • Explosion among “mom blogs”
    • Problem:
      • How we’re measuring influence
        • Reach based – not influence
          • Audience may discover the product but the purchase decisions are not being influenced – need stories.
  • How to identify appropriate “influencers”:
    • Focus on the area of expertise along with the reach a person has.
    • Make sure the audience of the influencer is the audience you want to reach.
  • How to find influencers for your niche:
    • Keyword research – Google, SEMrush, BuzzSumo
    • Find other businesses like yours and see what they’re using.
    • Once you have the keywords, identify who’s searching them – Klout, BuzzSumo, PeerIndex
  • What to offer influencers for an influencer marketing campaign:
    • Present/pitch the story
    • A strong call to action
  • The three biggest takeaways for a brand or business to implement influencer marketing:
    • Make sure that their (the influencer’s) audience matches the prospects you’re looking for.
    • Give them a compelling story that they can share with everybody.
    • Provide them with a call to action to make people take the next step to engage with the company.

Notable Quotes:

  • “Need to craft a story that everyone can relate to.”
  • “The influence comes with the story.”
  • “Help me help you.”
  • “If you can’t measure the dollars and cents, then it’s not influence, is it?”

Items/people mentioned in the show:

Douglas’ Social Media Six Pack:

  1. If you were a superhero what superpower would you have? I’d be the Hulk, I’d have rage.
  2. What shoe size are you? 10.5.
  3. Are you a good cook? No.
  4. What is your favorite zoo animal? Lion.
  5. What color socks are you wearing? Black.
  6. What was the last movie you saw in the movie theater? Guardians of the Galaxy.

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