The Secret to Becoming a Visual Social Media Marketing Rock Star!

July 31, 2014

Have you noticed how captivating visuals are taking over social media news feeds?

Are you wondering what it takes to implement this visual social media marketing strategy?

This week on the Social Media Social Hour podcast I’m joined by Donna Moritz, one of the world’s leading authorities on visual social media. In 45 minutes, Donna covers the importance of visuals with social media, the types of visuals you should be creating, and even shares great do-it-yourself tools so you can become a visual social media marketing pro.

About the show:

SMSH_Podcast_Artwork_300The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Scoreboard Social.

In this episode, here’s what we’ll discover:

  • This episode marks the 50th episode of the Social Media Social Hour
  • July is our best month EVER in total downloads! Surpassing our previous high by 30%.
  • The Social Media Social Hour will be launching a second episode beginning in September 2014
  • Donna Moritz is a social media strategist,  visual marketing specialist, blogger and speaker.
  • Donna blogs at SociallySorted.com
  • Donna travels throughout the world and speaks as an authority on visual social media
  • Donna Mortitz was one of the first early social media influencers to discover the popular app , and former Social Media Social Hour featured tech tool, WordSwag.
  • WordSwag has become so popular that some people even have conversations by creating images.
  • Donna refers to herself as a visual social media strategist and her role has evolved organically over the years and it all started when she creating infographics for blog posts.
  • Donna credits a Pro Blogger event a few years ago, where Darren Rowse said “look for the sparks.” Her sparks were the overwhelming positive feedback she was receiving on her visuals. That’s how she decided to make visual social media her niche.
  • Donna’s blog SociallySorted.com won best blog of the year in Australia in 2013.
  • Having a niche in social media is where you are seeing an exploding of thought leaders establishing themselves. Donna has done so with visual social media.
  • Donna has built her niche by teaching people how to create these visual without any professional graphic design experience whatsoever.
  • In Donna’s blog, she goes into how images are made, what tools she uses to make them, and the strategy behind the images. Such as where to place them, sizes, and what types of images work best.
  • Donna breaks down the importance of traffic to a blog. Particularly the three types of traffic. There is traffic to your blog, traffic on your blog (how you keep people on your blog), and what they take away from your website.
  • With visuals, people are taking content away from your website. Especially in the form of pinning images from your website. Thus the importance of great visuals.
  • Having your website optimized with images is critical as that’s where a lot of content is being shared.
  • Curalate says 85% of content on Pinterest is shared by users and not brands.
  • Every blog post should have a well designed images so when it’s pulled into Facebook or Pinterest, it looks good and it entices social sharing.
  • One of the tools that Donna recommends to help make sure your images are displayed properly when pulling into Facebook and Google Plus is SEO for WordPress by Yoast.
  • Instead of worrying about posting 3 or 4 posts per day, Donna recommends to post one great image per day. An original image that you created either with photoshop or one of the DIY tools such as PicMonkey, Canva or WordSwag.
  • According to Donna, using stock photography is ok, but she recommends to try to make it original by putting some cool text overlay over it.
  • When it comes to creating the images, you need to think about where your audience is. If your audience is on Facebook and Instagram, your images should be square. If they’re on Facebook and Pinterest, you may want to consider portrait sized images.
  • Donna recommends the process of batching. Batching is done a bunch of similar tasks at once. Donna batches her image creation process. For example, she’ll go onto Canva and create it in once size, and then copies the background and text and re-creates them in multiple image sizes. One that is optimized for Pinterest, one that is optimized for Facebook, and one that is optimized for her blog.
  • Having images in your Twitter posts helps your tweets stand out in the news feed.
  • Sometimes Donna uses two or three tools to create an image. For example, she may create an image in PicMonkey, but then upload it to Canva to finish it off.
  • A lot of the do it yourself tools that Donna recommends have great tutorials, so there should be no reason to not just get in and start using them.
  • PostPlanner is a great tool to schedule your Facebook Image posts, and they also have a viral image tool where you can find what images are viral among Facebook. This is great to help you post great content to Facebook.
  • Donna recommends if people are not familiar with Instagram, that they do so. Even though Instagram is a social network, it also is a tool to create visuals.
  • Tyler recommends InstaWeather, especially if you wan to create images about your location and the weather.
  • Short stackable content is key right now, as people are subject to so much content right now.
  • One of the screen shot tools that Donna recommends is Snagit.
  • The two tools that Donna uses the most are WordSwag and Canva.
  • When it comes to tracking the success of the images you create, Donna says you need to look at a few metrics. For example, if it’s a blog post, what’s the web traffic. If it’s a Facebook post, what kind of engagement is the post getting, or the shares.
  • One tip Donna has for infographics is to make them useful. Don’t just create them with a bunch of data. It’s okay to put a call to action on your infographics. For example, for more information, check out xyz website.
  • Some high end tools to track your images performance are Curalate and Piquora, which can track images with pixels.
  • When creating infographics, Donna recommends Piktochart.com as a tool to create them. They have templates that are easy to tweak and modify.  She also recommends to not make them longer than 5000 pixels, as they just get too long.
  • According to Donna, the key with infographics is all about being helpful.
  • One info graphic Casual Fridays created for a client was the Mardi Gras Survival Guide

Do it yourself tools:

Additional items mentioned in the podcast:

Donna’s Social Media Six Pack:

  1. Have you ever built a snow man? Yes, when she lived in Canada.
  2. One buzzword that is overused? Reach. It’s overused.
  3. Can you impersonate anyone famous? No.
  4. Do you prefer blue or black inked pens? Black.
  5. Right or left handed? Right.
  6. Last thing you took a picture of? Daughter at a pajama party at school.

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