The Petco Way To Social Media Marketing Success

August 29, 2014

Are you curious what big brands are doing to succeed with social media marketing?

Are you interested in finding out what social platforms brands are utilizing and what their workflow is to manage their presence across top social platforms?

This week on the Social Media Social Hour podcast I am joined by Ryan Reid, social media manager for Petco. Ryan and I discuss what Petco is doing across social media to drive awareness for brand initiatives and move the needle for direct business objectives. Ryan also shares how Petco measures the success of their social media campaigns, the tools they use, and much more.

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Scoreboard Social.

In this episode, here is what you’ll discover:

About Ryan:

  • How he become the social media manager of Petco
  • How Ryan got over 1,000,000 million views on his personal YouTube video that made it to the front page of Yahoo

About social media content and Petco’s strategy:

  • What the social media team looks like at Petco
  • What channels Petco uses as part of their social media strategy
  • The role of Petco’s blog and how it integrates with their social media strategy
  • How the Petco publishing team works with the community management team
  • The process of how Petco plans and creates their content calendars
  • How Petco integrates their retail goals into social media
  • Ryan discusses how Facebook’s changes to their algorithm have impacted Petco’s planning with social ads
  • The goals and metrics that Petco focuses on to measure the success of their social media strategy and campaigns
  • How Petco tries to get people to engage on a deeper level
  • The tools that Petco uses to create and manage their content
  • The social platforms that perform best for Petco
  • On which social media channel Petco sees the majority of their customer service inquiries
  • How Petco utilizes hashtags for contests, promotions, and campaigns
  • Which social platforms Petco utilizes for photo contests and their strategy behind it

Other social media items Ryan touches on:

  • Ryan’s forecast on each platform and its future outlook
  • Some up-coming apps and platforms
  • The skill of identifying compelling content that you know is going to resonate with a larger audience
  • How the importance of understanding social media and input goes beyond the social media team
  • Social media content for a retail business: All about balance between messaging driving business objectives and engaging content

Items/people mentioned in the show:

Ryan’s Social Media Six Pack:

  1. What’s your lucky number? 13
  2. Do you have any pets? Two cats
  3. Are you a good cook? No
  4. What’s your favorite pizza topping? Pepperoni
  5. Last movie you saw in the theater? Maleficent
  6. What’s the worst present you’ve ever received? An automatic coin sorter his Mom gave him

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