The Modern Video Marketing Toolbox: Hardware, Software and More!

November 14, 2013

Are you using video as part of your online marketing strategy?

Are you curious what tools are best when creating online videos?

This week on the Social Media Social Hour, I’m joined by Rocky Walls as we discuss the modern video toolbox: hardware, software, and more! As co-founder and CEO of 12 Stars Media Productions, Rocky has tons of knowledge in online video marketing and delivers tons of tips and tricks for those of you looking to leverage more video with your online marketing strategy.

I also share with you a pretty cool Tech Tool of The Week which I find very helpful in keeping my computer desktop nice and tidy.

About this show:

Social Media Social Hour PodcastThe Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, account management and productivity.

In this episode, here’s what we’ll cover:

  • Tech Tool of the Week: Stay
  • Rocky and his co-founder started out with a knack for video production in a time when companies and brands weren’t really using YouTube too much but wanted help producing videos.
  • They started by filling in the gaps for people by explaining things about video production that were not intuitive, either by writing How-To blog posts or actually assisting in production.
  • Rocky mentioned a service called Candidio that professionally edits videos that users upload.
  • Rocky says to not underestimate the value of smartphones to capture great video at an entry-level.
  • For a limited budget of $500-$1000 or less, Rocky talks about using your budget to invest in peripheral accessories.
  • He suggests using an adaptor to make the smartphone and tripod work together such as a Joby product that will make for a more professional, stable look.
  • Rocky’s team is producing a free guide called Santa’s Cheat Sheet for Video Production Equipment for 2013 to help anyone starting out in production.
  • He encourages going to a place like Best Buy for small handheld cameras and notes that it can be nice to have cameras separate from the smartphone for memory purposes or your battery life.
  • However it can be great to have all of your information and videos on one device that can be easily shared onto social platforms.
  • Rocky talks about smartphones as being helpful for video as they have the ability to plug in an external microphone.
  • For any devices, the ability to upgrade peripheral audio is key, as quality audio is one of the most essential pieces to video production.
  • Rocky advises that if you are going to use an external microphone at any time, get as close to your subject as you possibly can.
  • The closer the built in microphone is to the subject, the better the audio is going to be.
  • He says to get away from any excess noise wherever you are taping.
  • Rocky recommends to remind your interviewee to speak up and give them good facial expressions and verbal feedback to give them more confidence and get them to speak up.
  • For recording, if you can spend $500-$1000, invest in a DSLR camera or a handheld camera.
  • He would suggest an entry-level DSLR, Nikon, or Canon Rebel.
  • Most DSLR’s don’t have the best audio recording so supplementing these recordings is beneficial.
  • With handheld cameras, you can plug a few different options for microphones, such as directional or handheld mics. The shotgun mic really focuses in on what it’s pointing at.
  • Lavalier/Lapel mics are great for interviewing a couple of people.
  • Rocky cautions that if you are going to go wireless for a lapel mic, a pricier investment is better and more reliable.
  • Zoom H4n is a device that records audio and saves separately. When you edit the video you combine the video and audio in post production.
  • Using a clapper helps you sync audio and video in the post production.
  • iMovie and Windows Movie Maker can do some cool entry-level things.
  • Final Cut Pro is more professional and Rocky recommends Adobe Creative Suite in the Cloud.

Rocky Walls Social Media Six Pack:

  1. Instagram or Vine? Vine
  2. What video camera are you currently using the most? Video camera app on iPhone
  3. What smartphone do you use? iPhone
  4. What is your favorite video related app on your iPhone? Vine
  5. Last YouTube channel you watched? One of the company’s web series videos- Media for Hire episode
  6. Best recent viral video done by a brand? He doesn’t love the viral videos.

Items mentioned in the episode: