Do you really know how to interview someone?
Are you creating content that requires interviewing people and looking to do a better job at it?
With the barrier to entry so minimal for people to create podcasts or videos as part of their content marketing strategy, more and more people are interviewing fellow thought leaders and experts, even the Social Media Social Hour is an example of this. In honor of the Anchorman 2 release, I thought how appropriate to invite Alexis DelChiaro, a proven and successful television news personality, to share her professional knowledge and expertise on how to interview someone.
I also share with you an awesome tech tool of the week that was originally shared with me by Belle Beth Cooper of Buffer that is a great productivity app that helps you organize your content and so much more.
About the show:
The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, account management and productivity.
In this episode, here’s what we’ll cover:
- Tech Tool of the week: Trello
- Alexis comments on reports that social media is playing a role in television ratings.
- Facebook, Twitter, and now Instagram are changing the way that TV is produced.
- Alexis talks about the fact that social media allows reporters to connect with their audience in real time to make conversation and receive feedback.
- Alexis says that social media is helping journalism in general.
- Social media can help drive traffic to television because the audience wants the full story after the first bit of information they receive via Facebook or Twitter.
- Alexis says that the point of media is to get information out and social media is complementing what is already being done in traditional media.
- She will have her laptop and smartphone with her while on TV to monitor the news and report more effectively.
- For the reporters who did not grow up with social media, the adaptation rate is about 50/50.
- More often reporters are realizing that they have to stay connected to their audience and social media is a great way to humanize themselves with their audience.
- Alexis pulls from her professional experience and gives listeners advice, tactics, tips, and strategies for people producing videos and podcasts.
- Alexis says that when you know you are going to have someone on for an interview, the first thing to do is research the individual or subject.
- Alexis calls the research process her stalker mode.
- She utilizes Facebook, Twitter, Instagram, Vine, and any other accounts of the subject to gain insight.
- After the research comes the pre-interview process.
- Alexis does not recommend doing a pre-interview because it can take away from the natural and authentic feel of the actual interview.
- She advises to keep it simple with logistical questions if you are going to do a pre-interview.
- Alexis tells listeners to treat the interview like a conversation to assure that there is a back and forth.
- She cautions against writing too many questions before the interview as it keeps you from really listening and responding to answers.
- She says that it is essential to make the interviewee feel as comfortable and at ease as possible.
- Instead of a list of questions, having a few bullet points can be helpful to keep you on track and remind you of important topics.
- Alexis advises interviewers to think of the interviewee as if he or she is a best friend or a family member. It is a good frame of mind because your interviewee is just a person.
- In terms of talking points, she says to always think of what someone sitting at home would want to know.
- She says if you are wondering than so is someone else so go ahead and ask.
- One important point is to remember that you never want to be above your listeners or viewers.
- The majority of her journalism experience came through internships starting in college.
- Alexis advises that the best way to be comfortable in front of the camera is to start by practicing in front of a mirror.
- Watching yourself speak helps you find your nervous habits.
- Her final advice is to just get in front of a camera and be yourself.
Alexis DelChiaro’s Social Media Six Pack:
- What is your personal favorite social network? Instagram
- How many times in a week do you check your smartphone while you are in bed? At least fourteen
- How many times do you use Instagram in a day? 10 times
- What is the best Harlem shake parody you have seen? Miami Heat
- What does the fox say?
- Favorite TV news anchorman or anchorwoman to follow on Twitter? Giuliana Rancic
Items mentioned in the show:
- Find out about Alexis on her personal website
- Tweet at Alexis
- Find Alexis on Facebook
- Alexis on Instagram
- Watch Alexis on YouTube