Word-of-Mouth Strategy: How Your Customers Can Power Your Marketing

Do you invest an ample amount of time and money in advertising and marketing? Do you invest time and money in a word-of-mouth strategy? If you're like most businesses, the answer to those questions is a yes to the first and no to the second. Most companies take word-of-mouth recommendations … Read more about Word-of-Mouth Strategy: How Your Customers Can Power Your Marketing

How Hotels Can Power Their Social Media Through User-Generated Content

Curious about how a premiere hotel company is utilizing user-generated content (UGC) to power its social media? Want to know the importance of curating content correctly? Listen to how Loews Hotels powers its social media through UGC and how it encourages interaction with its patrons to … Read more about How Hotels Can Power Their Social Media Through User-Generated Content

6 Ways to Incorporate UGC Into Your Content Strategy

Have you been looking for ways to get your content more engagement? Have you considered incorporating UGC into your content strategy? User generated content has proven to be more authentic and engaging than other forms of content. The most popular way to incorporate UGC into your content mix … Read more about 6 Ways to Incorporate UGC Into Your Content Strategy