Inside The Social Media Lab: Social Media Marketing Tests and Results

Are you running social media marketing tests to optimize your businesses performance? Are you tired of wasting time and money on strategies and tactics that don't work? This week on the podcast, I’m joined by Lisa Kalner Williams of AgoraPulse, and we discuss their new podcast, The Social … Read more about Inside The Social Media Lab: Social Media Marketing Tests and Results

How-to Build Relationships That Convert Your Community Into Customers

Is your website generating enough leads for your business? Is your website allowing you to convert your community into customers? This week on the podcast, I’m joined by Lindsey Morando, Global Community Director at Hello Bar, and we discuss how-to build relationships that convert your … Read more about How-to Build Relationships That Convert Your Community Into Customers

Influencer Marketing Contracts: 21 Clauses That Should Be In Every Contract

Are you hiring influencers or providing them with free product in exchange for publicity about your business? Are you using written influencer marketing contracts when engaging with these influencers? As influencer marketing gets more and more common among brands and businesses, it's … Read more about Influencer Marketing Contracts: 21 Clauses That Should Be In Every Contract

The 10X Marketing Formula: The Blueprint To Getting Results

Is your content standing out and driving results for your business? Are you creating content that differentiates from your competition? This week on the podcast, we discuss the 10X marketing formula with Garrett Moon, of CoSchedule. This episode is jam packed with tons of great strategies, … Read more about The 10X Marketing Formula: The Blueprint To Getting Results

How Hotels Can Power Their Social Media Through User-Generated Content

Curious about how a premiere hotel company is utilizing user-generated content (UGC) to power its social media? Want to know the importance of curating content correctly? Listen to how Loews Hotels powers its social media through UGC and how it encourages interaction with its patrons to … Read more about How Hotels Can Power Their Social Media Through User-Generated Content

Instagram Algorithm: 5 Things Marketers Need To Know

Have you adjusted your Instagram strategy since the Instagram algorithm was released? Would you like to drive more reach and engagement with your Instagram content? Take a deep dive into the Instagram algorithm and discover five factors that can influence your reach and engagement on this … Read more about Instagram Algorithm: 5 Things Marketers Need To Know

Discover the Standards of Excellence for Facebook Ads

Don’t you wish you could ask Facebook some questions on how to best use the platform to grow your business? Wouldn't you love to know how to get great results with just $1 a day on Facebook Ads? Get an inside look at the Facebook algorithm and discover the standards of excellence for Facebook … Read more about Discover the Standards of Excellence for Facebook Ads

6 Mistakes Social Media Marketers Need To Stop Making

Is your business active across social media, yet have no clue what your sales funnel looks like? Do you use other users social media photos without their permission? Are you using automation bots to grow a following? I get it. Social media is continuously evolving, so much so, that marketers … Read more about 6 Mistakes Social Media Marketers Need To Stop Making

How to Win at Social Customer Care

Do you have a social customer care strategy? Do you want to know the essential steps to win at social customer care? Today,  I sit down with Dan Gingiss, host of the “Focus on Customer Service” podcast and author of the new book “Winning at Social Customer Care” to outline the eight steps to … Read more about How to Win at Social Customer Care

How To Generate Leads With Online Video

Are you curious as to how to use online videos to market your small business? Do you have questions about how to strategically create lead generation with online video and which platforms you should use? This week on the Social Media Social Hour, Owen Video and I discuss video social media … Read more about How To Generate Leads With Online Video