social media

8 Social Media Buzzwords and What They Mean 

Heard any new social media marketing buzzwords lately? We aren’t talking about overused ones like “engage,” “hashtag,” “likes” or “viral.” Instead, we’re talking about 8 social media buzzwords we know are essential and relevant to the new year. Check out these social media marketing terms below.  Vanity Metrics When it comes to social media performance […]

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How To: Create a Scalable Hotel Social Media Content Calendar

Creating a monthly content calendar can get overwhelming. What will you post? How many times will you post? What creative will I need? How do I make sure I’m promoting each department properly? The truth is: You don’t have to restart this process from scratch every month. Creating a scalable hotel social media content calendar starts […]

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7 Hotel Content Calendar Tips

Content calendar creation can take a huge chunk of your slated digital marketing resources. Use these seven tips to make sure the time you spend on your hotel social media content calendar is well worth it   Focus on your goals. Your No. 1 priority when mapping out content calendars should be how each piece […]

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How to Generate Leads through Social Media

Do you own a small business and wonder which social channels are the best way to generate leads through social media? Do you have questions about how much money to spend on website design, which channels you should focus on and how email marketing can help grow your business? This week on the Social Media […]

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The Future of Online Marketing and Sales

Have you thought about the future of online marketing and sales recently? If you’re as busy as I am, you probably haven’t. Since 2006, inbound marketing has been the most effective marketing method for doing business online. Rather than relying on the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound […]

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Growing Your Business The Enchanting Way

Trying to grow your business through social media and getting minimal to no results? Perhaps you should consider the enchanting way. This week on the Social Media Social Hour podcast, I’m talking with Jacob Sapochnick, US imminigration lawyer based in San Diego, CA. During this episode we discuss how to grow your business with social […]

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Social Fresh East Recap

Were you able to make it to Social Fresh East? Did you hear about the world-class lineup of speakers that attended Social Fresh East? This week on the Social Media Social Hour, Kim Garst and Brian Fanzo join me for the Social Fresh East Recap. Social Fresh East featured a spectacular lineup of social media […]

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How to Win at Social Media With Visual Assets

Do you want to learn more about visual assets and how to leverage them through social media? Do you currently use visuals to tell your brand’s story? This week on the Social Media Social Hour, Jessica Gioglio joins me to talk about the power of visual story telling and how to win at social media with visual […]

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Developing a Social Media Strategy

Do you currently have no strategy whatsoever when it comes to social media? Do you need to develop social media strategy? Do you want to learn how to add more value and connect with your customers? This week on the Social Media Social Hour, Christian Karasiewicz joins me to talk about developing a social media strategy. Christian is the […]

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The Secret Sauce to Content Marketing: They Ask, You Answer

Do you think there is some secret sauce to effective content marketing? Are you looking to improve sales through your website? This week on the Social Media Social Hour, Marcus Sheridan aka “The Sales Lion” joins me to talk about the secret sauce to content marketing with his key philosophy, “they ask, you answer.” Marcus is the founder […]

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