8 Social Media Buzzwords and What They Mean
Heard any new social media marketing buzzwords lately? We aren’t talking about overused ones like “engage,” “hashtag,” “likes” or “viral.” Instead, we’re talking about 8 social media buzzwords we know are essential and relevant to the new year. Check out these social media marketing terms below. Vanity Metrics When it comes to social media performance […]
Continue ReadingHow To: Create a Scalable Hotel Social Media Content Calendar
Creating a monthly content calendar can get overwhelming. What will you post? How many times will you post? What creative will I need? How do I make sure I’m promoting each department properly? The truth is: You don’t have to restart this process from scratch every month. Creating a scalable hotel social media content calendar starts […]
Continue Reading7 Hotel Content Calendar Tips
Content calendar creation can take a huge chunk of your slated digital marketing resources. Use these seven tips to make sure the time you spend on your hotel social media content calendar is well worth it Focus on your goals. Your No. 1 priority when mapping out content calendars should be how each piece […]
Continue ReadingHow to Generate Leads through Social Media
Do you own a small business and wonder which social channels are the best way to generate leads through social media? Do you have questions about how much money to spend on website design, which channels you should focus on and how email marketing can help grow your business? This week on the Social Media […]
Continue ReadingThe Future of Online Marketing and Sales
Have you thought about the future of online marketing and sales recently? If you’re as busy as I am, you probably haven’t. Since 2006, inbound marketing has been the most effective marketing method for doing business online. Rather than relying on the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound […]
Continue ReadingGrowing Your Business The Enchanting Way
Trying to grow your business through social media and getting minimal to no results? Perhaps you should consider the enchanting way. This week on the Social Media Social Hour podcast, I’m talking with Jacob Sapochnick, US imminigration lawyer based in San Diego, CA. During this episode we discuss how to grow your business with social […]
Continue ReadingSocial Fresh East Recap
Were you able to make it to Social Fresh East? Did you hear about the world-class lineup of speakers that attended Social Fresh East? This week on the Social Media Social Hour, Kim Garst and Brian Fanzo join me for the Social Fresh East Recap. Social Fresh East featured a spectacular lineup of social media […]
Continue ReadingHow to Win at Social Media With Visual Assets
Do you want to learn more about visual assets and how to leverage them through social media? Do you currently use visuals to tell your brand’s story? This week on the Social Media Social Hour, Jessica Gioglio joins me to talk about the power of visual story telling and how to win at social media with visual […]
Continue ReadingDeveloping a Social Media Strategy
Do you currently have no strategy whatsoever when it comes to social media? Do you need to develop social media strategy? Do you want to learn how to add more value and connect with your customers? This week on the Social Media Social Hour, Christian Karasiewicz joins me to talk about developing a social media strategy. Christian is the […]
Continue ReadingSocial Media Visuals: Tips to great visuals with Zach Kitschke of Canva
Are you ready to ramp up your social media visuals? Do you want to know more about how visuals can work for your platforms? This week on the Social Media Social Hour, Zach Kitschke of Canva joins me to talk about social media visuals. Zach is the chief storyteller at Canva and is a contributor to the Huffington […]
Continue ReadingThe Secret Sauce to Content Marketing: They Ask, You Answer
Do you think there is some secret sauce to effective content marketing? Are you looking to improve sales through your website? This week on the Social Media Social Hour, Marcus Sheridan aka “The Sales Lion” joins me to talk about the secret sauce to content marketing with his key philosophy, “they ask, you answer.” Marcus is the founder […]
Continue ReadingA Winning Social Media Strategy With Peter Stringer of the Boston Celtics
Are you looking to get more results from your current social media strategy? Do you happen to be a huge fan of the Boston Celtics or the NBA? This week on the Social Media Social Hour Peter Stringer of the Boston Celtics joins me to talk about how to have a winning social media strategy. Peter is the Senior […]
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