8 Social Media Buzzwords and What They Mean
Heard any new social media marketing buzzwords lately? We aren’t talking about overused ones like “engage,” “hashtag,” “likes” or “viral.” Instead, we’re talking about 8 social media buzzwords we know are essential and relevant to the new year. Check out these social media marketing terms below. Vanity Metrics When it comes to social media performance […]
Continue ReadingFive metrics your hotel social media manager should be reporting on
Not sure what your social media presence is doing for your bottom line? Make sure you know the five metrics your hotel social media manager should be reporting on. Many marketers measure social media success like this: How many likes or followers do our social media channels have? Do we post X number of times […]
Continue ReadingHow To: Create a Scalable Hotel Social Media Ad Plan
Just like creating a monthly content calendar can get overwhelming, creating a scalable hotel social media ad plan can also be stressful and time-consuming. How much budget goes into content amplification vs. booking ads? How much do we spend on meetings vs. F&B? Did we spend enough on booking ads this month? Don’t restart this […]
Continue ReadingHow-to Get Big Results and Reduce Your Content Creation by 70%
Do you find yourself in a content creation grind? Are you scrambling each week to create tons of content all because you feel like you must to be successful on social media? What if I told you that you could reduce your content creation by 70%, yet still get significant results? Sounds pretty awesome, I […]
Continue ReadingSocial Media Marketing Strategies That Work Right Now
Are you struggling to find social media marketing strategies that work for your business? Are the recent algorithm changes across social media causing you to re-think your entire social media marketing strategy? This week on the podcast, I’m joined by Ryan Peña, and we discuss social media marketing strategies that work for both B2B and B2C […]
Continue ReadingInside the Social Media Octagon of the UFC
Is your social strategy holding it’s own inside the social media octagon? Are you ready to make your next influencer marketing campaign a knock out? Brand awareness is competitive. We’re always looking for new tools for our corner, or the right hook that’ll send our competitors crumbling to the canvas. This week on the Social Media Social Hour, I […]
Continue ReadingHow to Achieve Social Media Success with Limited Resources featuring Dan Rosenbaum
Are you struggling to achieve social media success for your business or organization? Do you have limited resources? If so, then this is the episode for you. This week on the Social Media Social Hour podcast, I’m talking with Dan Rosenbaum of San Francisco Travel. During this episode we discuss how to achieve social media success […]
Continue ReadingDeveloping a Social Media Strategy with Laura Roeder
Do you have a social media strategy? Do you use a content calendar and have a detailed content plan? If you don’t, then this is the episode for you. This week on the Social Media Social Hour podcast, I’m talking with Laura Roeder, founder and CEO of Edgar (MeetEdgard.com). During this episode we discuss the tools […]
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