Social Media Strategy

8 Social Media Buzzwords and What They Mean 

Heard any new social media marketing buzzwords lately? We aren’t talking about overused ones like “engage,” “hashtag,” “likes” or “viral.” Instead, we’re talking about 8 social media buzzwords we know are essential and relevant to the new year. Check out these social media marketing terms below.  Vanity Metrics When it comes to social media performance […]

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How To: Create a Scalable Hotel Social Media Ad Plan

Just like creating a monthly content calendar can get overwhelming, creating a scalable hotel social media ad plan can also be stressful and time-consuming. How much budget goes into content amplification vs. booking ads? How much do we spend on meetings vs. F&B? Did we spend enough on booking ads this month?  Don’t restart this […]

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Social Media Marketing Strategies That Work Right Now

Are you struggling to find social media marketing strategies that work for your business? Are the recent algorithm changes across social media causing you to re-think your entire social media marketing strategy? This week on the podcast, I’m joined by Ryan Peña, and we discuss social media marketing strategies that work for both B2B and B2C […]

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Inside the Social Media Octagon of the UFC

Is your social strategy holding it’s own inside the social media octagon? Are you ready to make your next influencer marketing campaign a knock out? Brand awareness is competitive. We’re always looking for new tools for our corner, or the right hook that’ll send our competitors crumbling to the canvas. This week on the Social Media Social Hour, I […]

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Developing a Social Media Strategy with Laura Roeder

Do you have a social media strategy? Do you use a content calendar and have a detailed content plan? If you don’t, then this is the episode for you. This week on the Social Media Social Hour podcast, I’m talking with Laura Roeder, founder and CEO of Edgar (MeetEdgard.com). During this episode we discuss the tools […]

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