6-step process to drive room bookings with social media advertising
The old adage, “If you build it, they will come,” has never been more wrong than in the case of social media marketing. The reality is that you can have a great social media presence, a great booking offer and still have trouble driving room bookings with social media advertising. That’s because the key to […]
Continue ReadingThe Difference Between an Influencer and Content Creator & When to Leverage Each for your Brand
You’ve probably heard the buzzwords “influencer” and “content creator” floating around recently. With this new realm of social media, you might be wondering what these mean and how to leverage these collaborations. In this blog, we’ll go over the difference between an influencer and content creator. We’ll also differentiate and define when to leverage each […]
Continue Reading8 Social Media Buzzwords and What They Mean
Heard any new social media marketing buzzwords lately? We aren’t talking about overused ones like “engage,” “hashtag,” “likes” or “viral.” Instead, we’re talking about 8 social media buzzwords we know are essential and relevant to the new year. Check out these social media marketing terms below. Vanity Metrics When it comes to social media performance […]
Continue ReadingHow To: Create a Scalable Hotel Social Media Ad Plan
Just like creating a monthly content calendar can get overwhelming, creating a scalable hotel social media ad plan can also be stressful and time-consuming. How much budget goes into content amplification vs. booking ads? How much do we spend on meetings vs. F&B? Did we spend enough on booking ads this month? Don’t restart this […]
Continue ReadingSocial Media Training For Hotels – Keycard Digital Marketing Academy
Social Media Training For Hotels. Unlocked.
Continue ReadingHow To: Create a Scalable Hotel Social Media Content Calendar
Creating a monthly content calendar can get overwhelming. What will you post? How many times will you post? What creative will I need? How do I make sure I’m promoting each department properly? The truth is: You don’t have to restart this process from scratch every month. Creating a scalable hotel social media content calendar starts […]
Continue Reading7 Hotel Content Calendar Tips
Content calendar creation can take a huge chunk of your slated digital marketing resources. Use these seven tips to make sure the time you spend on your hotel social media content calendar is well worth it Focus on your goals. Your No. 1 priority when mapping out content calendars should be how each piece […]
Continue Reading6 Mistakes Social Media Marketers Need To Stop Making
Is your business active across social media, yet have no clue what your sales funnel looks like? Do you use other users social media photos without their permission? Are you using automation bots to grow a following? I get it. Social media is continuously evolving, so much so, that marketers today are always looking for an edge to stay […]
Continue ReadingHow To Generate Leads With Online Video
Are you curious as to how to use online videos to market your small business? Do you have questions about how to strategically create lead generation with online video and which platforms you should use? This week on the Social Media Social Hour, Owen Video and I discuss video social media marketing for small businesses, […]
Continue ReadingHow to Generate Leads through Social Media
Do you own a small business and wonder which social channels are the best way to generate leads through social media? Do you have questions about how much money to spend on website design, which channels you should focus on and how email marketing can help grow your business? This week on the Social Media […]
Continue ReadingSocial Media Marketing For Restaurants
Are you in the restaurant business or own a pizzeria? Are you curious as to how social media can help your restaurant or pizzeria? Do you wonder which social media platforms can best help reach your target audience and how to go about reaching them? This week on the Social Media Social Hour, Bruce Irving and […]
Continue Reading5 Twitter Hacks To Use When Attending Conferences or Events with Madalyn Sklar
Are you curious if the little blue bird is still an effective means to carry your social media messages? Are you wanting to stock up on Twitter hacks before that you can leverage when you attend your next conference or event? With 67 million Americans as active users, Twitter is indeed still an important platform […]
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