This week, Facebook is updating its News Feed algorithm to limit the amount of link spam. In the end, Facebook hopes to discourage brands from publishing misleading content. Meanwhile, Instagram Stories now allows for photo and video reactions. The hope is to create more conversational engagement in … Read more about Facebook Announces News Feed Algorithm Changes: What’s Hot in Social Media?
This week, Facebook Messenger reached a major milestone. In the first two months since launching Messenger Reactions, the social network announced the feature has been used more than two billion times. Meanwhile, Snapchat looked to improve its ad data and added new Bitmoji functionality in hopes of … Read more about Facebook Messenger Hits Major Milestone: What’s Hot in Social Media?
In 2017, a dominant trend among social media channels has been adding similar features to their competition in a bid to attract users from each other's growing user bases. This week is no exception. Instagram is adding disappearing and permanent messages in Instagram Direct, modeling it after the … Read more about Instagram Merges Disappearing and Permanent Messages: What’s Hot in Social Media
As we've covered on the podcast recently, virtual reality is a popular topic that will make big strides in the near future. This week, Facebook debuted its first dedicated virtual reality app, Facebook 360. Advertisers are sure to be hungry to tap into the experience as Facebook's enormous user base … Read more about Facebook Debuts Its First Dedicated Virtual Reality App: What’s Hot in Social Media
Have you jumped onboard with Snapchat, but no one is viewing your snaps? Are you looking for ways to grow your Snapchat following? Unlike other social networks, Snapchat offers the unique challenge of limited discoverability. This requires social media marketers and "snapchatters" to develop … Read more about 7 Ways To Grow Your Snapchat Following
Have you heard about Snapchat's latest on-demand geofilters update? Are you interested in ways Snapchat's on-demand geofilters can be used for business? Snapchat has recently granted individuals and businesses the ability to create their very own on-demand geofilters. These "digital … Read more about 4 Ways Businesses Can Use Snapchat’s On-Demand Geofilters
Have you caught the Snapchat fever? Are you interested in ways major brands will use Snapchat for their business? Closing in on Facebook's daily video views, Snapchat has proved to be a player in the social media game. With major icons from the NFL like the San Diego Chargers hitting the … Read more about How the San Diego Chargers are Winning on Snapchat
Are all of your friends and colleagues on Snapchat, but you just don't "get it"? Have you tried to use the app, but still don't understand how it works? Do you want access to the beginners guide to using Snapchat? With nearly 200 million monthly active users and 6 billion videos watched on … Read more about The Beginners Guide To Using Snapchat
Are you a brand looking to add Snapchat into your marketing mix? Have you heard about influencer marketing campaigns, but don't know where to start? Snapchat isn't just for teenagers anymore! As one of the fastest growing social platforms, with more than 75% of it's audience over the age of … Read more about Influencer Marketing on Snapchat With Nick Cicero
Eager to learn more about Snapchat for business? Still in the dark on what Snapchat is or how it could play into your brands social media strategy? It’s very likely you’ve seen more people talking about Snapchat lately, but have no idea how it can be beneficial to your business. This week on the … Read more about Snapchat For Business: 4 Ways Your Business Can Use Snapchat
Do you struggle with social media measurement? Are you not quite sure what kind of data you should be looking at on social networks like Facebook and Twitter to know if you're social media strategy is effective? This week on the Social Media Social Hour I’m joined by Ben Harper of Datify, and … Read more about Social Media Measurement: How to use data to maximize your social media strategy