Has your hotel ever been approached by an influencer looking to collaborate? If you answered yes, did you have any clue how to decide if the collaboration was worth your investment? That’s where we come in. While influencer marketing is nothing new in the digital world, it’s become a buzz word … Read more about How To Vet Influencers for Hotels
Are you a hotel or resort looking to maximize your social media impact in 2019? Are you seeking out the key social media trends this year for your hotel? Perhaps you want to learn more about which platforms to spend your time and resources on, identify your biggest social media opportunities … Read more about 2019 Social Media Trends for Hotels and Hospitality Brands
Would you like to get more views on your Instagram Stories? Are you even consistently using the Stories format on Instagram? The Stories format is exploding across social media. Combined across multiple social networks, over 1 Billion people create Stories daily, with Instagram being the most … Read more about How To Get More Views on Your Instagram Stories
Have you adjusted your Instagram strategy since the Instagram algorithm was released? Would you like to drive more reach and engagement with your Instagram content? Take a deep dive into the Instagram algorithm and discover five factors that can influence your reach and engagement on this … Read more about Instagram Algorithm: 5 Things Marketers Need To Know
This week, Facebook reaches a major milestone, both for the network itself and the industry as a whole. Meanwhile, Instagram makes plans to stop harassment and abuse on the platform by releasing an artificial intelligence system to hide user comments. More details on why this matters, and what … Read more about Facebook Hits Two Billion User Milestone: What’s Hot in Social Media?
This week, Facebook Messenger reached a major milestone. In the first two months since launching Messenger Reactions, the social network announced the feature has been used more than two billion times. Meanwhile, Snapchat looked to improve its ad data and added new Bitmoji functionality in hopes of … Read more about Facebook Messenger Hits Major Milestone: What’s Hot in Social Media?
Connecting with users is the name of the game this week. Facebook and Twitter introduced some new functions to increase business-to-costumer connectivity. Facebook added a new 'Click to Messenger' ad product so brands can place a 'chat now' call-to-action button into posts, directly connecting them … Read more about Facebook Adding New Click to Messenger Ads in Instagram: What’s Hot in Social Media?
Is your business active across social media, yet have no clue what your sales funnel looks like? Do you use other users social media photos without their permission? Are you using automation bots to grow a following? I get it. Social media is continuously evolving, so much so, that marketers … Read more about 6 Mistakes Social Media Marketers Need To Stop Making
This week, Instagram is continuing their rapid pace to the billion user mark as they announced expanded functionality to mobile and desktop websites. The move allows them to reach more users in developing countries where data costs are high and network speeds are slow. Meanwhile, LinkedIn becomes … Read more about Instagram Launches Mobile Web Sharing: What’s Hot in Social Media?
Facebook has begun work on world domination. All kidding aside, the annual developers conference known as F8 did not disappoint in blowing minds for the future of social media and augmented reality. Virtual reality social media platforms and other features were released during the conference. … Read more about Facebook Holds F8 Conference with Augmented Reality At the Center: What’s Hot in Social Media?
In 2017, a dominant trend among social media channels has been adding similar features to their competition in a bid to attract users from each other's growing user bases. This week is no exception. Instagram is adding disappearing and permanent messages in Instagram Direct, modeling it after the … Read more about Instagram Merges Disappearing and Permanent Messages: What’s Hot in Social Media
This week, Instagram has yet again doubled the number of active advertisers to a staggering one million. The platform has also made saving live video possible. In other news, LinkedIn has added trending storylines to increase engagement, as well as your industry knowledge. More details on why … Read more about Instagram Reaches Staggering Advertiser Milestone: What’s Hot in Social Media