Long gone are the days where posting to your Facebook wall or curating the perfect Instagram photo was enough for your posting strategy. Brands and businesses are continually battling it out to get the attention of Facebook’s 1.59 billion daily active users. In today’s ever-changing social media … Read more about News Feed vs. Stories: 4 Tips To Help You With Your Posting Strategy
Are you a hotel or resort looking to maximize your social media impact in 2019? Are you seeking out the key social media trends this year for your hotel? Perhaps you want to learn more about which platforms to spend your time and resources on, identify your biggest social media opportunities … Read more about 2019 Social Media Trends for Hotels and Hospitality Brands
Would you like to get more views on your Instagram Stories? Are you even consistently using the Stories format on Instagram? The Stories format is exploding across social media. Combined across multiple social networks, over 1 Billion people create Stories daily, with Instagram being the most … Read more about How To Get More Views on Your Instagram Stories
This week, Facebook is updating its News Feed algorithm to limit the amount of link spam. In the end, Facebook hopes to discourage brands from publishing misleading content. Meanwhile, Instagram Stories now allows for photo and video reactions. The hope is to create more conversational engagement in … Read more about Facebook Announces News Feed Algorithm Changes: What’s Hot in Social Media?
Instagram Launches Selfie Filters, Copying Another Big Snapchat Feature: What’s Hot in Social Media?
This week, Instagram launched new selfie filters in another big move to copy Snapchat's major features. It previously cloned Snap's slideshow-sharing format, creative tools, disappearing Direct messages and more. Meanwhile, Snapchat rolled out a trio of new ad products using their lenses and … Read more about Instagram Launches Selfie Filters, Copying Another Big Snapchat Feature: What’s Hot in Social Media?
From Facebook Stories to GIF comment buttons, this week has been full of Facebook updates and announcements. While some think Facebook is only keeping up with Snapchat and Instagram, others view the launch as a major industry disruption and something bigger. In other news, Twitter has finally … Read more about Facebook Stories Launches Worldwide: What’s Hot in Social Media
As we've covered on the podcast recently, virtual reality is a popular topic that will make big strides in the near future. This week, Facebook debuted its first dedicated virtual reality app, Facebook 360. Advertisers are sure to be hungry to tap into the experience as Facebook's enormous user base … Read more about Facebook Debuts Its First Dedicated Virtual Reality App: What’s Hot in Social Media
Just months ago Instagram announced that a select number of lucky businesses would have access to immersive, full-screen ads in Stories. This week, any business regardless of size can advertise on the platform. In other news, Facebook announced it will transform your ordinary messages inbox on Pages … Read more about Instagram Stories Ads Available For All Businesses Globally: What’s Hot in Social Media
The day we have all been waiting for has finally come. Snapchat has publicly filed for its massive IPO. As we begin to learn more information about the internal workings of the company, the other platforms continue to work at chipping away at what has made Snapchat so wildly successful. Instagram … Read more about Instagram Testing Multi-Photo Album Posts: What’s Hot in Social Media
2016 was the year of the feature blend. With every update, each social platform began to look more like the next. This continues to be the trend in 2017. Instagram has announced they will be releasing full-screen ads within Stories. Until now, Snapchat was the only platform that offered this … Read more about Instagram to Release Full-Screen Ads and Insights to Stories: What’s Hot in Social Media
This year, Instagram introduced Stories like Snapchat, Twitter added native live streaming like Facebook, and now Facebook has added a native camera and creative features to Messenger, (just like Snapchat)! 2016 has been the year of the platform blend, and it looks like they intend to continue … Read more about Facebook Messenger Introduces a Native Camera and Superpowers
When Instagram introduced their Snapchat-like feature Stories, it ignited conversations between brands and marketers about the benefits and differences of each. This week, Instagram differentiated themselves in a big way by introducing updates to their story-telling feature that definitely set them … Read more about Instagram Introduces Major Updates to Stories: What’s Hot in Social Media