Instagram Algorithm: 5 Things Marketers Need To Know

Have you adjusted your Instagram strategy since the Instagram algorithm was released? Would you like to drive more reach and engagement with your Instagram content? Take a deep dive into the Instagram algorithm and discover five factors that can influence your reach and engagement on this … Read more about Instagram Algorithm: 5 Things Marketers Need To Know

How Alaska Airlines is Winning With Influencer Marketing on Instagram

Have you considered Influencer Marketing on Instagram as a method to help build your brand's following? Are you wondering whether influencer campaigns are truly a successful avenue for growth and exposure? Many social media marketers are wanting to reach out to influencers to help build their … Read more about How Alaska Airlines is Winning With Influencer Marketing on Instagram

Instagram Testing Multi-Photo Album Posts: What’s Hot in Social Media

The day we have all been waiting for has finally come. Snapchat has publicly filed for its massive IPO. As we begin to learn more information about the internal workings of the company, the other platforms continue to work at chipping away at what has made Snapchat so wildly successful. Instagram … Read more about Instagram Testing Multi-Photo Album Posts: What’s Hot in Social Media

3 Essential Tips To Instagram Ads with Morgan Sutton

Have you started leveraging Instagram ads for your business? Are you struggling to get the most out of your Instagram advertising? Many social media marketers are currently seeing a lower cost per click on Instagram than Facebook. The visual-focused platform is helping businesses and brands … Read more about 3 Essential Tips To Instagram Ads with Morgan Sutton

Instagram to Release Full-Screen Ads and Insights to Stories: What’s Hot in Social Media

2016 was the year of the feature blend. With every update, each social platform began to look more like the next. This continues to be the trend in 2017. Instagram has announced they will be releasing full-screen ads within Stories. Until now, Snapchat was the only platform that offered this … Read more about Instagram to Release Full-Screen Ads and Insights to Stories: What’s Hot in Social Media

7 Social Media Marketing Predictions for 2017

Have you began planning your social media strategies for 2017? Are you taking into account social media predictions? With 2016 in the rearview mirror, it's time to start putting together your content strategy for 2017. To make planning a little easier, we've put together a list of actionable … Read more about 7 Social Media Marketing Predictions for 2017

Instagram Releases Live Streaming to All Users: What’s Hot in Social Media

From Periscope to Facebook Live, the social media industry has been buzzing about the integration of live streaming into content strategies. To make things even more interesting, Instagram and Twitter have introduced live streaming into their native platforms, and Facebook introduced 360 … Read more about Instagram Releases Live Streaming to All Users: What’s Hot in Social Media

Instagram Introduces Comment Controls and Safety Features: What’s Hot in Social Media

Social media is a place for conversations, but sometimes we share a piece of content that needs to stand for itself. Sometimes what we share is sensitive in nature, and the comments just aren't welcome. To help with this, Instagram has rolled out the ability to turn comments off for specific posts. … Read more about Instagram Introduces Comment Controls and Safety Features: What’s Hot in Social Media

Live Video Analytics: What Marketers Need To Know

Have you incorporated live-streaming into your content strategy? Have you determined the best ways to measure the success of your live videos? As brands continue to embrace live-streaming, finding ways to show ROI are critical. Delmondo is looking beyond video views, and developing a new … Read more about Live Video Analytics: What Marketers Need To Know

Instagram Adds Live Video and Disappearing Content: What’s Hot in Social Media

Instagram was formerly known for their galleries of gorgeous photos, but recently has been copying features from some of the most popular social networks. Their latest move has taken another page from Snapchat's playbook by introducing disappearing photos and videos. Instagram has also jumped on the … Read more about Instagram Adds Live Video and Disappearing Content: What’s Hot in Social Media

Facebook, Messenger, and Instagram Now Have a Single Inbox For Businesses

With the introduction of each new social network, our bandwidth seems to diminish. Social media marketers find themselves bouncing between platforms in effort to keep up with their comments, likes, retweets, and messages. To make things easier, Facebook announced that they will be rolling out the … Read more about Facebook, Messenger, and Instagram Now Have a Single Inbox For Businesses

Instagram Introduces Major Updates to Stories: What’s Hot in Social Media

When Instagram introduced their Snapchat-like feature Stories, it ignited conversations between brands and marketers about the benefits and differences of each. This week, Instagram differentiated themselves in a big way by introducing updates to their story-telling feature that definitely set them … Read more about Instagram Introduces Major Updates to Stories: What’s Hot in Social Media