The Difference Between an Influencer and Content Creator & When to Leverage Each for your Brand
You’ve probably heard the buzzwords “influencer” and “content creator” floating around recently. With this new realm of social media, you might be wondering what these mean and how to leverage these collaborations. In this blog, we’ll go over the difference between an influencer and content creator. We’ll also differentiate and define when to leverage each […]
Continue ReadingHow To Vet Influencers for Hotels
Has your hotel ever been approached by an influencer looking to collaborate? If you answered yes, did you have any clue how to decide if the collaboration was worth your investment? That’s where we come in. While influencer marketing is nothing new in the digital world, it’s become a buzz word in recent years thanks […]
Continue Reading2019 Social Media Trends for Hotels and Hospitality Brands
Are you a hotel or resort looking to maximize your social media impact in 2019? Are you seeking out the key social media trends this year for your hotel? Perhaps you want to learn more about which platforms to spend your time and resources on, identify your biggest social media opportunities this year, or learn […]
Continue ReadingMicro-Influencer Marketing: What Businesses Need To Know
You most likely have heard of influencer marketing, but have you heard of micro-influencer marketing? Would you like to learn how to find micro-influencers and create a win-win relationship with them that can be massively rewarding for your business? Today on the podcast, I’m joined by Katherine McDermott of Slightly Savvy, an Influencer Marketing PR […]
Continue ReadingHow To Connect With Generation Z: What Brands Need To Know
Would you like to learn how to connect with Generation Z? Is your customer base between the ages of six and twenty-two? Weather Generation Z is part of your target demographic or not, the reality is someday they will be. This generation is the first generation that has grown up with modern technology and the […]
Continue ReadingInfluencer Marketing Contracts: 21 Clauses That Should Be In Every Contract
Are you hiring influencers or providing them with free product in exchange for publicity about your business? Are you using written influencer marketing contracts when engaging with these influencers? As influencer marketing gets more and more common among brands and businesses, it’s absolutely critical that you have influencer marketing contracts in place and even more […]
Continue ReadingHow Alaska Airlines is Winning With Influencer Marketing on Instagram
Have you considered Influencer Marketing on Instagram as a method to help build your brand’s following? Are you wondering whether influencer campaigns are truly a successful avenue for growth and exposure? Many social media marketers are wanting to reach out to influencers to help build their brand’s presence on Instagram yet they are not sure […]
Continue ReadingInsider Tips and Tricks To Influencer Marketing
Have you tried leveraging influencer marketing for your business? Are you looking for ways to get the most out of your influencer relationships? Influencer marketing is a great way to extend your reach to a highly engaged audience through trusted influencers. Since people trust recommendations 95% more than branded content, (even if the recommendations come […]
Continue ReadingInfluencer Marketing on Snapchat With Nick Cicero
Are you a brand looking to add Snapchat into your marketing mix? Have you heard about influencer marketing campaigns, but don’t know where to start? Snapchat isn’t just for teenagers anymore! As one of the fastest growing social platforms, with more than 75% of it’s audience over the age of 18, Snapchat has become a […]
Continue ReadingInside the Social Media Octagon of the UFC
Is your social strategy holding it’s own inside the social media octagon? Are you ready to make your next influencer marketing campaign a knock out? Brand awareness is competitive. We’re always looking for new tools for our corner, or the right hook that’ll send our competitors crumbling to the canvas. This week on the Social Media Social Hour, I […]
Continue ReadingThe Secret To Influencer Marketing with Douglas Karr
Do you know what influencer marketing is? If you answered yes to this question, this episode is here to give you the information you need to capitalize on influencer marketing. If you answered no, this episode is here to teach you! This week on the Social Media Social Hour podcast I am joined by Douglas […]
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