hotel

How To: Create a Scalable Hotel Social Media Ad Plan

Just like creating a monthly content calendar can get overwhelming, creating a scalable hotel social media ad plan can also be stressful and time-consuming. How much budget goes into content amplification vs. booking ads? How much do we spend on meetings vs. F&B? Did we spend enough on booking ads this month?  Don’t restart this […]

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How To: Create a Scalable Hotel Social Media Content Calendar

Creating a monthly content calendar can get overwhelming. What will you post? How many times will you post? What creative will I need? How do I make sure I’m promoting each department properly? The truth is: You don’t have to restart this process from scratch every month. Creating a scalable hotel social media content calendar starts […]

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7 Hotel Content Calendar Tips

Content calendar creation can take a huge chunk of your slated digital marketing resources. Use these seven tips to make sure the time you spend on your hotel social media content calendar is well worth it   Focus on your goals. Your No. 1 priority when mapping out content calendars should be how each piece […]

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How To Vet Influencers for Hotels

Has your hotel ever been approached by an influencer looking to collaborate? If you answered yes, did you have any clue how to decide if the collaboration was worth your investment? That’s where we come in. While influencer marketing is nothing new in the digital world, it’s become a buzz word in recent years thanks […]

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2019 Social Media Trends for Hotels and Hospitality Brands

Are you a hotel or resort looking to maximize your social media impact in 2019? Are you seeking out the key social media trends this year for your hotel? Perhaps you want to learn more about which platforms to spend your time and resources on, identify your biggest social media opportunities this year, or learn […]

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How Hotels Can Power Their Social Media Through User-Generated Content

Curious about how a premiere hotel company is utilizing user-generated content (UGC) to power its social media? Want to know the importance of curating content correctly? Listen to how Loews Hotels powers its social media through UGC and how it encourages interaction with its patrons to deliver an edge on advertising and community engagement in […]

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