6-step process to drive room bookings with social media advertising
The old adage, “If you build it, they will come,” has never been more wrong than in the case of social media marketing. The reality is that you can have a great social media presence, a great booking offer and still have trouble driving room bookings with social media advertising. That’s because the key to […]
Continue ReadingFive metrics your hotel social media manager should be reporting on
Not sure what your social media presence is doing for your bottom line? Make sure you know the five metrics your hotel social media manager should be reporting on. Many marketers measure social media success like this: How many likes or followers do our social media channels have? Do we post X number of times […]
Continue ReadingHow To: Create a Scalable Hotel Social Media Ad Plan
Just like creating a monthly content calendar can get overwhelming, creating a scalable hotel social media ad plan can also be stressful and time-consuming. How much budget goes into content amplification vs. booking ads? How much do we spend on meetings vs. F&B? Did we spend enough on booking ads this month? Don’t restart this […]
Continue Reading7 Hotel Content Calendar Tips
Content calendar creation can take a huge chunk of your slated digital marketing resources. Use these seven tips to make sure the time you spend on your hotel social media content calendar is well worth it Focus on your goals. Your No. 1 priority when mapping out content calendars should be how each piece […]
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