Are you curious how to set up a chatbot? Are you looking for inspiration and examples of brands that are crushing it when it comes to chatbot campaigns? In the past year, chatbots on platforms like Facebook Messenger have exploded. With messenger platforms seeing substantial growth, the … Read more about How to set up a chatbot and brands that are winning with them
Have you looked into how to market your business with chatbots or messenger apps? Do you currently utilize messenger apps to streamline communication with your customers? This week on the podcast, I’m joined by Mikael Yang, Facebook Messenger and chatbot expert, to discuss the changing world … Read more about How To Market Your Business With Chatbots
This week, Facebook Messenger reached a major milestone. In the first two months since launching Messenger Reactions, the social network announced the feature has been used more than two billion times. Meanwhile, Snapchat looked to improve its ad data and added new Bitmoji functionality in hopes of … Read more about Facebook Messenger Hits Major Milestone: What’s Hot in Social Media?
Connecting with users is the name of the game this week. Facebook and Twitter introduced some new functions to increase business-to-costumer connectivity. Facebook added a new 'Click to Messenger' ad product so brands can place a 'chat now' call-to-action button into posts, directly connecting them … Read more about Facebook Adding New Click to Messenger Ads in Instagram: What’s Hot in Social Media?
In 2017, a dominant trend among social media channels has been adding similar features to their competition in a bid to attract users from each other's growing user bases. This week is no exception. Instagram is adding disappearing and permanent messages in Instagram Direct, modeling it after the … Read more about Instagram Merges Disappearing and Permanent Messages: What’s Hot in Social Media
This year, Instagram introduced Stories like Snapchat, Twitter added native live streaming like Facebook, and now Facebook has added a native camera and creative features to Messenger, (just like Snapchat)! 2016 has been the year of the platform blend, and it looks like they intend to continue … Read more about Facebook Messenger Introduces a Native Camera and Superpowers
When Facebook broke out their private messaging capabilities into the separate app "Messenger" in 2014, social media marketers began to wonder what Facebook had up their sleeve. In recent months, with the introduction of various integrations and potentials for monetization, it has become apparent … Read more about Mastercard to Allow Account Management in Facebook Messenger: What’s Hot in Social Media
Since the beginning of social media, figuring out how to use the platforms to bring in revenue has been a top priority for brands. As more businesses have joined the social networks, the platforms have worked to make that easier. From buyable pins to promoted posts, major strides have taken place to … Read more about Shopify Introduces a Facebook Messenger Integration: What’s Hot in Social Media