Facebook Marketing

Facebook Ad Targeting: What Marketers Need To Know To Do It Right

Do you believe you have a solid grasp on Facebook ad targeting? Did you know most marketers have barely scratched the surface? Advertising on Facebook is so much more than boosting posts. From custom audiences, to lookalike audiences, the targeting opportunities on Facebook are seemingly endless. This week on the Social Media Social Hour, we chat […]

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Facebook Live Introduces Scheduling and Pre-Stream Lobbies

In April, Facebook rolled out Facebook Live to all users. Since then, we’ve been taken into people’s homes, on their vacations, and behind the scenes of the most exciting events around. Facebook Live has continued to grow in popularity, and win over new users with each new update. This time around, they definitely had marketers […]

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Facebook Tests Advertising in Groups: What’s Hot in Social Media

Social media advertising has continued to grow in popularity, and has proven to be a viable advertising avenue for brands. Facebook has taken the next steps in ad targeting, and has began testing Facebook ads within Groups. This would offer more precise targeting and the potential for greater conversions. More details on why this matters, and […]

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“Facebook at Work” to be Available Next Month: What’s Hot in Social Media

 After much anticipation, Facebook has announced the official launch date for “Facebook at Work”. Competing with SaaS products like Salesforce Chatter and Microsoft’s Yammer, Facebook is introducing an enterprise communication and collaboration tool that’s sure to give existing tools a run for their money. Why? It’s familiar. With a user interface similar to Facebook’s, millennials […]

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Facebook Allows Ability to Cross-Post Videos: What’s Hot in Social Media

 This week Facebook dominated the headlines. From allowing brands to take in-app payments via Messenger to letting users “go-live” from their laptop, Facebook has kept us busy with new and exciting updates to their various platforms. The hottest story of them all? Facebook will now allow page administrators to cross-post video content to pages with different owners and […]

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How Facebook’s News Feed Algorithm Works

Are you struggling to get your Facebook posts more organic reach? Are you looking for ways to make Facebook’s news feed algorithm work for you ? There are three things that are inevitable in life- death, taxes, and that Facebook’s news feed algorithm will change. Although, Facebook’s ever-changing algorithm sometimes seems like a burden, it’s […]

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Facebook Ads & Enhanced Facebook Marketing with Jon Loomer

Are you looking to find better ways to reach your target audience with Facebook ads? Do you want to dive into the world of enhanced Facebook marketing for your business? This week on the Social Media Social Hour, Jon Loomer joins me to talk about utilizing Facebook ads to more effectively market your business. Jon Loomer’s […]

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