Social Media Marketing For Restaurants

Are you in the restaurant business or own a pizzeria? Are you curious as to how social media can help your restaurant or pizzeria? Do you wonder which social media platforms can best help reach your target audience and how to go about reaching them? This week on the Social Media Social Hour, … Read more about Social Media Marketing For Restaurants

Facebook Debuts Its First Dedicated Virtual Reality App: What’s Hot in Social Media

As we've covered on the podcast recently, virtual reality is a popular topic that will make big strides in the near future. This week, Facebook debuted its first dedicated virtual reality app, Facebook 360. Advertisers are sure to be hungry to tap into the experience as Facebook's enormous user base … Read more about Facebook Debuts Its First Dedicated Virtual Reality App: What’s Hot in Social Media

Facebook Videos Switching to Sound-On Default: What’s Hot in Social Media

Social media is a game of changes and critical, timely moves. Sometimes a change pays off and disrupts the industry. Sometimes change falls flat. Facebook has been no stranger to both scenarios. This week, Facebook reversed a decision it made a year ago and made sound-on the default for auto-played … Read more about Facebook Videos Switching to Sound-On Default: What’s Hot in Social Media

LinkedIn Revamps Platform for Conversation and Content: What’s Hot in Social Media

In 2016, Microsoft announced that it had acquired the social business network, LinkedIn, for a staggering $26.2 billion. The site's design has been given a total overhaul and optimized for content and conversations. The move makes sense as Microsoft aims to integrate LinkedIn into contact management … Read more about LinkedIn Revamps Platform for Conversation and Content: What’s Hot in Social Media

7 Social Media Marketing Predictions for 2017

Have you began planning your social media strategies for 2017? Are you taking into account social media predictions? With 2016 in the rearview mirror, it's time to start putting together your content strategy for 2017. To make planning a little easier, we've put together a list of actionable … Read more about 7 Social Media Marketing Predictions for 2017

Facebook Messenger Introduces a Native Camera and Superpowers

This year, Instagram introduced Stories like Snapchat, Twitter added native live streaming like Facebook, and now Facebook has added a native camera and creative features to Messenger, (just like Snapchat)! 2016 has been the year of the platform blend, and it looks like they intend to continue … Read more about Facebook Messenger Introduces a Native Camera and Superpowers

Instagram Releases Live Streaming to All Users: What’s Hot in Social Media

From Periscope to Facebook Live, the social media industry has been buzzing about the integration of live streaming into content strategies. To make things even more interesting, Instagram and Twitter have introduced live streaming into their native platforms, and Facebook introduced 360 … Read more about Instagram Releases Live Streaming to All Users: What’s Hot in Social Media

Instagram Introduces Comment Controls and Safety Features: What’s Hot in Social Media

Social media is a place for conversations, but sometimes we share a piece of content that needs to stand for itself. Sometimes what we share is sensitive in nature, and the comments just aren't welcome. To help with this, Instagram has rolled out the ability to turn comments off for specific posts. … Read more about Instagram Introduces Comment Controls and Safety Features: What’s Hot in Social Media

Instagram Adds Live Video and Disappearing Content: What’s Hot in Social Media

Instagram was formerly known for their galleries of gorgeous photos, but recently has been copying features from some of the most popular social networks. Their latest move has taken another page from Snapchat's playbook by introducing disappearing photos and videos. Instagram has also jumped on the … Read more about Instagram Adds Live Video and Disappearing Content: What’s Hot in Social Media

How to Create B2B Facebook Ad Campaigns That Convert

Have you been using Facebook ads to grow your B2B business? Are you looking for ways to improve your Facebook ad conversion rates? Over 70% of Americans over the age of 13 are on Facebook. While many believe that Facebook ads are only meant for B2C businesses, it's hard to believe that all of … Read more about How to Create B2B Facebook Ad Campaigns That Convert

Facebook, Messenger, and Instagram Now Have a Single Inbox For Businesses

With the introduction of each new social network, our bandwidth seems to diminish. Social media marketers find themselves bouncing between platforms in effort to keep up with their comments, likes, retweets, and messages. To make things easier, Facebook announced that they will be rolling out the … Read more about Facebook, Messenger, and Instagram Now Have a Single Inbox For Businesses

Mastercard to Allow Account Management in Facebook Messenger: What’s Hot in Social Media

When Facebook broke out their private messaging capabilities into the separate app "Messenger" in 2014, social media marketers began to wonder what Facebook had up their sleeve. In recent months, with the introduction of various integrations and potentials for monetization, it has become apparent … Read more about Mastercard to Allow Account Management in Facebook Messenger: What’s Hot in Social Media