Facebook Live: How the Boys & Girls Clubs of America is Succeeding

Are you a brand looking to reach a broader audience on Facebook? Are you interested in learning how to leverage Facebook Live for your brand or organization? Maybe you’re wondering what it means to "go live" on Facebook, what type of content you should be producing, or how the live platform … Read more about Facebook Live: How the Boys & Girls Clubs of America is Succeeding

Facebook Messenger Hits Major Milestone: What’s Hot in Social Media?

This week, Facebook Messenger reached a major milestone. In the first two months since launching Messenger Reactions, the social network announced the feature has been used more than two billion times. Meanwhile, Snapchat looked to improve its ad data and added new Bitmoji functionality in hopes of … Read more about Facebook Messenger Hits Major Milestone: What’s Hot in Social Media?

Instagram Launches Selfie Filters, Copying Another Big Snapchat Feature: What’s Hot in Social Media?

This week, Instagram launched new selfie filters in another big move to copy Snapchat's major features. It previously cloned Snap's slideshow-sharing format, creative tools, disappearing Direct messages and more. Meanwhile, Snapchat rolled out a trio of new ad products using their lenses and … Read more about Instagram Launches Selfie Filters, Copying Another Big Snapchat Feature: What’s Hot in Social Media?

Instagram Reaches Staggering Advertiser Milestone: What’s Hot in Social Media

This week, Instagram has yet again doubled the number of active advertisers to a staggering one million. The platform has also made saving live video possible. In other news, LinkedIn has added trending storylines to increase engagement, as well as your industry knowledge. More details on why … Read more about Instagram Reaches Staggering Advertiser Milestone: What’s Hot in Social Media

Facebook Live Introduces Scheduling and Pre-Stream Lobbies

In April, Facebook rolled out Facebook Live to all users. Since then, we've been taken into people's homes, on their vacations, and behind the scenes of the most exciting events around. Facebook Live has continued to grow in popularity, and win over new users with each new update. This time … Read more about Facebook Live Introduces Scheduling and Pre-Stream Lobbies

Why Facebook Live is a Win For The Weather Channel

Are you interested in how brands like The Weather Channel are using Facebook Live? Are you curious to know what goes on behind the scenes of their broadcasts? The Weather Channel has continued to stay on-top of technological and media trends by adapting to the latest social platforms. From … Read more about Why Facebook Live is a Win For The Weather Channel

Facebook Supports Vertical Video in the News Feed: What’s Hot in Social Media

Since the beginning of video marketing, it has always been a best practice to shoot and consume video in a horizontal format. That all began to change when Snapchat was introduced in 2011. No longer were the masses turning their phones sideways to capture video content. They were keeping them … Read more about Facebook Supports Vertical Video in the News Feed: What’s Hot in Social Media

How Businesses Can Create a Live Show Through Social Media

Considering incorporating live video into your marketing, but don't know where to start? Did you know it can be as easy as pressing "Go Live" straight from your current social platforms? Everyone talks about the importance of live video, but no one ever breaks down how easy it can be to get … Read more about How Businesses Can Create a Live Show Through Social Media

4 Takeaways For Marketers From The Chewbacca Mom’s Viral Video

Last week, the internet became captivated with Candace Payne's positive outlook and infectious laugh while sporting a Chewbacca mask, during a Facebook Live video. After accumulating over 150 million views in just two days, it's clear that her live stream was a mega hit. What can social media … Read more about 4 Takeaways For Marketers From The Chewbacca Mom’s Viral Video