Just like creating a monthly content calendar can get overwhelming, creating a scalable hotel social media ad plan can also be stressful and time-consuming. How much budget goes into content amplification vs. booking ads? How much do we spend on meetings vs. F&B? Did we spend enough on booking … Read more about How To: Create a Scalable Hotel Social Media Ad Plan
Are you getting results with your Facebook Ads for lead generation? Have you been placing Facebook Ads and simply not getting results? This week on the podcast, I’m joined by Logan Mayville, a Facebook Ads Lead Generation expert, and we discuss Facebook Ads strategies that work for both B2B … Read more about Facebook Ads for Lead Generation [Updated 2018]
Are you creating more video as part of your social media marketing strategy? Are you turning those videos into video ads on Facebook? This week on the podcast, I'm joined by Facebook Ads expert, Gavin Bell, and he shares with me the blueprint to video ads on Facebook. You'll learn best … Read more about The BluePrint To Video Ads on Facebook
Would you like to get more lead generation from your social media efforts? Would you love to save large amounts of time with automation techniques that turn clicks into customers? Listen to how Billy Shaw, owner of Billy Gene Is Marketing, is able to turn clicks into customers through … Read more about Lead Generation: How To Turn Clicks Into Customers
Don’t you wish you could ask Facebook some questions on how to best use the platform to grow your business? Wouldn't you love to know how to get great results with just $1 a day on Facebook Ads? Get an inside look at the Facebook algorithm and discover the standards of excellence for Facebook … Read more about Discover the Standards of Excellence for Facebook Ads
This week, Facebook reaches a major milestone, both for the network itself and the industry as a whole. Meanwhile, Instagram makes plans to stop harassment and abuse on the platform by releasing an artificial intelligence system to hide user comments. More details on why this matters, and what … Read more about Facebook Hits Two Billion User Milestone: What’s Hot in Social Media?
This week, Instagram is continuing their rapid pace to the billion user mark as they announced expanded functionality to mobile and desktop websites. The move allows them to reach more users in developing countries where data costs are high and network speeds are slow. Meanwhile, LinkedIn becomes … Read more about Instagram Launches Mobile Web Sharing: What’s Hot in Social Media?
Just months ago Instagram announced that a select number of lucky businesses would have access to immersive, full-screen ads in Stories. This week, any business regardless of size can advertise on the platform. In other news, Facebook announced it will transform your ordinary messages inbox on Pages … Read more about Instagram Stories Ads Available For All Businesses Globally: What’s Hot in Social Media
2016 was the year of the feature blend. With every update, each social platform began to look more like the next. This continues to be the trend in 2017. Instagram has announced they will be releasing full-screen ads within Stories. Until now, Snapchat was the only platform that offered this … Read more about Instagram to Release Full-Screen Ads and Insights to Stories: What’s Hot in Social Media
Have you been using Facebook ads to grow your B2B business? Are you looking for ways to improve your Facebook ad conversion rates? Over 70% of Americans over the age of 13 are on Facebook. While many believe that Facebook ads are only meant for B2C businesses, it's hard to believe that all of … Read more about How to Create B2B Facebook Ad Campaigns That Convert
Do you believe you have a solid grasp on Facebook ad targeting? Did you know most marketers have barely scratched the surface? Advertising on Facebook is so much more than boosting posts. From custom audiences, to lookalike audiences, the targeting opportunities on Facebook are seemingly … Read more about Facebook Ad Targeting: What Marketers Need To Know To Do It Right
Social media advertising has continued to grow in popularity, and has proven to be a viable advertising avenue for brands. Facebook has taken the next steps in ad targeting, and has began testing Facebook ads within Groups. This would offer more precise targeting and the potential for greater … Read more about Facebook Tests Advertising in Groups: What’s Hot in Social Media