content marketing

How To: Create a Scalable Hotel Social Media Content Calendar

Creating a monthly content calendar can get overwhelming. What will you post? How many times will you post? What creative will I need? How do I make sure I’m promoting each department properly? The truth is: You don’t have to restart this process from scratch every month. Creating a scalable hotel social media content calendar starts […]

Continue Reading

How To Vet Influencers for Hotels

Has your hotel ever been approached by an influencer looking to collaborate? If you answered yes, did you have any clue how to decide if the collaboration was worth your investment? That’s where we come in. While influencer marketing is nothing new in the digital world, it’s become a buzz word in recent years thanks […]

Continue Reading

How To Write Copy That Stands Out

Would you like to learn how to write copy that stands out? I’m talking about the kind of copy that has your audience hanging on to your every word and ultimately inspires them to take action? Copywriting is an integral part of what we do as social marketers, so it is essential to find ways […]

Continue Reading

Content Marketing: Inside LEGOLAND’s Blog Content Strategy

Does your company maintain a blog or have a blog content strategy? Would you like the blueprint on how to successfully maintain a company blog? Today on the podcast, I’m joined by Heather Brinckerhoff of LEGOLAND Parks, and we explore LEGOLAND’s blog strategy for their nine parks around the world. Heather goes explicitly into how they […]

Continue Reading

Content Marketing: How To Grow Your Business With Events

Have you ever been to a conference and felt you could educate or speak on a stage? Have you ever investigated how to grow your business with events or by public speaking? If not, you most certainly should. While blogging, social media, ebooks, and white papers are very popular content marketing strategies, one of the […]

Continue Reading

The Power of Story with Zach King

Is your business leveraging the power of story in your marketing? Are you creating content that grabs your audience’s attention and keeps them engaged? This week on the podcast, we dip into the Social Media Day San Diego vault and tap into this captivating talk given by Zack King in 2014. Even though it’s over […]

Continue Reading

How To Implement A Strategic Content Marketing Plan

Would you say you’re applying a strategic content marketing plan for your business? Do you struggle to create traffic-driving, high-quality content? This week on the podcast, I’m joined by Tyler Hakes, Strategy Director and Principal at Optimist, and his nearly ten years of experience helping start-ups, agencies and corporate clients with their strategic content marketing […]

Continue Reading

Creating Content Your Audience Cares About

Are you creating content your audience cares about? Do you waste time focusing solely on your brand or do you implement a social first strategy? This week on the podcast, I’m joined by Mike Brown, founder of The Brainzooming Group and expert on creating content your audience cares about. Mike shares his best practices on […]

Continue Reading

How-to Build Relationships That Convert Your Community Into Customers

Is your website generating enough leads for your business? Is your website allowing you to convert your community into customers? This week on the podcast, I’m joined by Lindsey Morando, Global Community Director at Hello Bar, and we discuss how-to build relationships that convert your community into customers. In this episode you’ll learn how-to convert traffic […]

Continue Reading