In over 8 years of working on hotel social media marketing, we’ve watched the landscape evolve, bringing new features like Stories that have led to hotels needing more hands-on involvement at the property level.

But with these constant changes comes a challenge: how can you give your hotel associates the resources and social media marketing knowledge needed to do so?

That’s where the Academy comes in. Although Casual Fridays works with clients in a variety of industries, a large number of our clients are in the hospitality and tourism space—and we’ve distilled our 8 years of experience into one program built specifically for those in the hospitality industry.

That’s 8 years of creating strategy, content and custom campaigns. That’s 8 years of community management with happy guests at hotels and resorts. That’s 8 years of social media crisis management when things go wrong at a hotel. That’s 8 years of running ads to create awareness, drive engagement and most importantly to put more heads in beds.

That’s also 8 years of seeing what works well and what doesn’t work so well.

We’ve supported hundreds of hotels and resorts from San Francisco to New York City to the Carribean, launching campaigns that have reached millions of people in their respective target markets and have driven tens of thousands of clicks to their reservations pages.

Whether it’s a big-box convention center hotel, a luxury beachfront resort, a boutique urban hotel or a small business hotel in the middle of the suburbs—we’ve seen and worked with it all.

Who does this program serve?

Hotels with limited budgets. While we love working with hotels of all shapes, sizes and locations, we understand that not all hotels have the budget to work with a full-service digital marketing agency to drive their social media. The Keycard Digital Marketing Academy gives hotels a valuable resource and access to what’s working with hotel social media marketing and, most importantly, how to execute it.

Hotels, ownership groups or management companies looking to supplement agency work. As we mentioned earlier, the social media landscape has changed a lot since 2011. While an agency can execute on campaigns, provide expertise and own ad campaigns from beginning to end, the benefit hotels get from having an on-site social media ambassador is tremendous. In fact, the most successful clients are the ones who work with us as a team, and don’t utilize a set-it-and-forget-it strategy. Think about it this way: Your hotel associates are the people with boots on the ground. They’re the ones who can spot unplanned opportunities and identify departmental needs your agency can assist with. But in order for them to get there, they’ll need to understand how social media works.

Learn more about the details of the program below.

What is the Keycard Digital Marketing Academy?


The Keycard Digital Marketing Academy is an online social media training program for hotel marketing teams.

The program includes 24/7 access to hours of walk-through videos; downloadable cheat sheets, templates and examples; access to a community of hotel marketing professionals; and so much more. For hotels and hospitality groups with multiple employees on the program, a dashboard also provides reports on progress and achievement for accountability and visibility.

We’ll be covering

  • Strategy
  • Content Publishing
  • Influencers
  • Messenger Bots
  • Community Management
  • Advertising
  • Tools
  • Reporting
  • Social Selling
  • And more…

I hope to see you in the academy.

Learn more on our launch website