Social Media Tips To Create An Experience For Your Audience

February 21, 2014

Are you looking to dive into the world of podcasting?

Do you want to find ways to utilize social media to drive traffic to your podcast?

This week on The Social Media Social Hour, Rob Cesternino of Rob Has a Podcast, joins me to give social media tips on how to create an awesome experience for your audience. Rob is the 2013 winner of Best Produced Podcast of the Year and Best Video Podcast.

I also share with you a cool app for sharing photos as short videos that you can even set music to.

About the show:

Social Media Social Hour PodcastThe Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, account management, and productivity.

In this episode, here’s what we’ll cover:

  • Tech Tool of the Week: Flipagram
  • Rob’s podcast covers popular culture and TV shows such as “Survivor” and “Big Brother.”
  • Rob has always loved game shows and he watched episodes to figure out how he could get on the shows.
  • He went out for an audition for “Big Brother” but ended up getting an offer to be on “Survivor” a few weeks later.
  • He references “The American Family” and “The Real World” as programs that got the reality show world to become so popular.
  • After doing “Survivor All-Stars” in 2004, Rob got in touch the show’s producer who was making websites and following contestants after the show was over.
  • He moved to LA to get production together with reality TV people after they were off their shows.
  • He made a TV show on E! about reality stars making a movie.
  • Rob and his team started a new company and began getting involved in online video and found success in web series building.
  • They made the first original web series on Myspace TV and had to do a lot of internet marketing themselves.
  • Rob learned a lot of skills in internet marketing that he was able to use later on down the road.
  • In early 2009, when business took a turn, he created his own website as well as his podcast.
  • The podcast really took off when he started talking about “Survivor” in February 2010.
  • Each week he did a podcast about “Survivor” and about “Lost.”
  • In 2013, Rob had over 2 million podcast downloads.
  • Social media has always had a hand in what Rob has done with the podcast.
  • Rob says that he has never had a budget, so it has always been about getting people to share and using word-of-mouth communication.
  • Rob sees Facebook as a key tool for getting the word out about his podcast and has worked to overhaul his strategy to make his page more interactive.
  • He likes to take some of the more ridiculous fan questions to use in his interviews with reality stars, as it encourages more fans to respond to posts.
  • Rob works to write back or at least favorite everyone who tweets at him and he likes to live tweet reality shows.
  • Rob made up the Miss Survivor contest which has generated a great amount of buzz around the reality show community.
  • YouTube and Google+ have been big platforms for Rob in the last year.
  • Rob says that the more interactive you are in the Google+ world, the more Google sees you as influential.
  • Rob publishes as many as 4-5 podcasts each week.
  • He does not use any extra tools to help manage his social media.
  • Rob does most of the social media on his own and gets help on the podcast with an intern/research program he created.
  • Rob does not see himself as an early adopter with new social media platforms.
  • For those starting a podcast, Rob advises having a clear format for what the podcast is going to be about.
  • Rob says it is important to keep the podcast fun to be able to build a strong community around it.
  • Rob thinks that social media is what helps the podcast feel like an experience for fans.

Rob Cesternino’s Social Media Six Pack:

  1. Favorite character on Lost? Ben
  2. Biggest villain in the history of reality TV? Jonny Fairplay
  3. For personal use, what is your favorite social network? Twitter
  4. How many TV series are you watching? Ten
  5. DVR or watch live? Live for podcasting.
  6. When was the last time you went back and watched one of the seasons of Survivor you were on? November of last year

Items mentioned in the show: