Social Media Sucks! (If you don’t know what you’re doing)

September 4, 2014

Do you find managing social media to be daunting and ineffective?

Have you ever just said to yourself, “social media sucks!”? If so, then perhaps you just may not know what you’re doing.

This week on the Social Media Social Hour podcast I am joined by Sebastian Rusk, a social media strategist and author of the new book Social Media Sucks! (if you don’t know what you’re doing).  Sebastian and I discuss the common mistakes businesses make with their social media strategy, how small businesses should utilize social media, and much more. Sebastian also shares some of his favorite social media tools and his input on where he things social media is heading.

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Scoreboard Social.

In this episode, here is what you’ll discover:

About Sebastian Rusk:

  • How Sebastian got started as a paid social media strategist and what he did to monetize his agency
  • The ideal target client for
  • How Sebastian came about his book deal to write Social Media Sucks
  • The story behind the bow tie’s that Sebastian notoriously wears

Social Media Strategy, Measurement, and Trends:

  • Sebastian goes into some of the common mistakes businesses are making when it comes to their social media strategy
  • How social media is not anything new and how it relates to our actions offline
  • How social media strategy differs between big brands and small businesses
  • What small businesses need to do to utilize social media effectively as part of their overall marketing strategy
  • What Sebastian thinks of businesses and marketers that think social media doesn’t work
  • The importance of listening across social media and how to effectively do so
  • Social media and digital marketing trends Sebastian thinks you should be paying attention too
  • Sebastian lists brands that he feels do a great job across social media
  • Tools and resources Sebastian recommends and suggests

Items/people mentioned in the show:

Sebastian’s Social Media Six Pack:

  1. How many bow ties do you own? Upwards of 30
  2. If you could make any law, what would it be? No driving after the age of 80
  3. What’s your lucky number? 23
  4. How long could you go without talking? 15 minutes
  5. What do you like on your toast? Cream cheese
  6. Who was the last person to knock/ring at your front door? A neighbor looking for a cup of sugar or a beer

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