Social Media Myths Busted: What Social Media Marketers Need To Know

September 25, 2014

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Do you think there are way too many social networks that it’s hard to keep up with them all?

Do you think Facebook “Likes” equal sales? If you answered yes to either of these questions, you share a similar feeling that many others have which are some of the biggest social media myths out there.

This week on the Social Media Social Hour podcast I am joined by Laura Rubinstein, a social media coach and strategist, and author of the new book Social Media Myths…Busted.  Laura and I discuss some of the more popular social media myths and what marketers really need to know when it comes to these misconceptions.

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Scoreboard Social.

In this episode, here is what you’ll discover:

About Laura Rubinstein:

  • She co-founded SocialBuzzClub.com in 2010.
    • It’s a network of influencers who gather online and share each others’ content for each other – increases in traffic from 70% to over 1000%
  • Social Media & Marketing Strategist
  • Master Leadership Coach, Speaker and more
  • Blogs at TransformToday.com
  • Author of Social Media Myths…BUSTED: The Small Business Guide To Online Revenue
  • Laura has been a marketer for over 20 years, primarily working with the small business owner.
    • Advocated and dedicated to thought leaders and entrepreneurs.
  • Has consulted in social media and online marketing since 2008.

How the book Social Media Myths…Busted came to be:

  • Since 2009 Laura found that there were a lot of similar fears or misconceptions people had when it came to social media marketing.
    • “Don’t have enough time”, “There’s no return on investment”, etc.
  • She started asking colleagues if they were hearing the same things from others or if there were additional items they were hearing.
    • Started compiling all these thoughts and the book came from that.
  • Wants small businesses to “take over the world” but realized she needed to bust through these myths before that could happen.
    • She wrote the book so small businesses would have access to the truth of the thoughts and feelings that many have when it comes to social media.
  • Book sections:
    • Social media myths that keep you broke
    • Social media myths that keep you stuck
    • Social media myths that put you at risk
    • Social networking myths

Social Media Myths Discussed:

  • “Social media sites are purely marketing platforms.”
  • “Social media marketing is free.”
  • “There are so many social networks, it’s hard to keep up with them all.”
  • “Social media will create too much personal life exposure or damage my business reputation.”
  • “I shouldn’t share all my diverse interests – if I reveal them all, I’ll confuse people.”
  • “Following everyone is a good Twitter strategy.”
  • “Twitter followers is an important measurement of success.”
  • “Facebook likes equal sales.”

Notable Quotes:

  • “Be a member first.” -Mari Smith
  • Being “personally professional” on Facebook -Laura Rubinstein
  • “Being everywhere is being nowhere.” -Zach King
  • “It’s a noisy place out there – it takes a lot of effort to be seen.” -Laura Rubinstein
  • “Use social media for good.” -Laura Rubinstein

Items/people mentioned in the show:

Laura’s Social Media Six Pack:

  1. Can you tap dance? I cannot.
  2. What was the last show you DVR’d or recorded? Probably a PBS mystery.
  3. What is the most essential appliance in your home? A rice cooker.
  4. On average, how many times in a year do you bake a cake? Maybe once.
  5. Who would you want to play you in a movie about yourself? I’ll take Julia Roberts.
  6. What’s your favorite restaurant if you’re in a hurry? Royal India.

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