Social Media Marketing World Recap – 2014

April 11, 2014

Ready to dive into the highlights of Social Media Marketing World?

Are you considering going to Social Media Marketing World 2015 and curious what to expect?

This week on the Social Media Social Hour, Mark Gingerich, Stephanie Garcia, and Ali Kelly join me for a Social Media Marketing World Recap show. Join us as we talk about the highlights and takeaways from our favorite tracks and networking events.

I also share an awesome tech tool to ramp up your visuals on social media.

About the show:

Social Media Social Hour PodcastThe Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, account management, and productivity.

In this episode, here’s what we’ll cover:

  • Tech Tool of the Week: InstaQuote
  • Being in the area for Social Media Marketing World early is definitely beneficial, as networking starts before the event.
  • If you plan to attend the conference, get networking scheduled ahead of time.
  • The opening party of SMMW is a great networking opportunity.
  • Mark talks about the valuable time connecting with others and meeting new contacts.
  • Ali saw the first networking party as the most valuable networking event.
  • Ali also talks about the badges and ribbons that helped with the networking process, along with the Bingo cards to assist in initiating conversations.
  • Mike Stelzner gave the opening keynote about the latest research trends their study revealed.
  • Stelzner talked about the following seven trends: Creating visual assets is a huge focus for 2014, blogging is a big focus according to a lot of marketers, Google+ is tops for marketers on their lists in 2014, podcasting is rising, Facebook ads are going to dominate social, and social ROI is still a mystery.
  • Mike Gingerich agrees that blogging should your foundation because you own that content and that site.
  • He says you should participate in social networks, but that shouldn’t be your core resting place.
  • Ali went to the conference to help her marketing for her business as well as to capture tool, tips, and tricks to pass along to her clients to increase efficiency in their social media usage.
  • Blogging hit home with Ali more this year and she plans to ramp up her own efforts and encourage her clients to do so as well.
  • Stephanie’s goal was to learn more about Google+ at the conference.
  • She talks about the ability to boost your authority by engaging and posting content on Google+
  • For the Day 1 tracks, Stephanie had to go see Martin Shervington for his expertise on Google+
  • Mike jumped into a track on content marketing with Joe Pulizzi to stay sharp on the latest tips and trends.
  • Mike is always looking for ways to ramp up what he does with his blogging across different blogs he is writing for.
  • The key takeaway from Joe’s track was consistency and the fact that too many people get overwhelmed with a plan and trail off.
  • Ali discusses Melanie Duncan’s track on how to use Pinterest to build your email list with a three step system.
  • The first step is to create your offering, then design your landing page, and finally make sure your pin is optimized.
  • A lot of people who spent time together last year at the conference have stayed connected through the year.
  • The Friday morning keynote got a little heated with opposing viewpoints about the ROI of social.
  • Stephanie went to another Google+ track on Friday and saw Brandee Sweesy talk about how to use Google hangouts with live video.
  • One of her key takeaways was that when you do a Google live hangout, it will automatically out rank a YouTube video in the Google search alerts.
  • One of Brandee’s suggestions was to drive your audience to one specific landing page with an email opt-in with the live content.
  • It is important to then optimize that Google hangout for SEO.
  • Mike dives into the track with Donna Moritz who talked about the power of visuals in social media.
  • Ali enjoyed tracks with Kim Garst and Ian Cleary on Day 2.
  • Kim’s session was about how to connect with people, network, and find leads on Twitter with a step by step process.
  • One tip was to filter your Twitter list in Hootsuite by Klout scores to interact with users who are more influential.
  • The panels at Social Media Marketing World are great ways to get exposed to multiple view points at once.
  • Sue B. Zimmerman introduced a way to handle multiple clients’ Instagram handles.
  • The closing keynote was given by Marcus Sheridan who really goes deep into why we are doing this.
  • He talks about the root of social media and how to help people.

Items mentioned in the show: