Social Media Day San Diego 2015 – Recap

July 9, 2015

Have you heard about Social Media Day? This year in we presented Social Media Day San Diego to a crowd of over 400 people at the beautiful Marriott Marquis San Diego Marina!

Did you know there was a world-class lineup of speakers that attended Social Media Day San Diego?

This week on the Social Media Social Hour, Carrie Elizabeth and Vincenzo Landino join me for the official Social Media Day San Diego Recap Show. Social Media Day San Diego featured a spectacular lineup of social media experts such as Mari Smith, Jon Loomer, Pat Flynn, Sue B. Zimmerman, Mike Stelzner, Amy Schmittauer, Brian Fanzo, and many more.

About the Show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Scoreboard Social.

In this episode, here’s what we’ll cover:

  • About Social Media Day San Diego:
    • Mashable launched Social Media Day in 2010 as a way to recognize and celebrate social media’s impact on global communication.
    • June 30th, 2015 marked the sixth-annual official global celebration.
    • Mari Smith opened the day talking about trends and the state of Facebook marketing.
      • Vincenzo was impressed with Mari’s presence on stage
      • Mari was recently selected by Facebook to work on the future of Facebook
      • Vincenzo took away that having Mari as someone on the inside at Facebook was an added bonus in learning about marketing.
      • Carrie loved the visuals and how video is evolving within Facebook to “beat” the algorithm.
      • Carrie also found the use of Messenger by brands as an extremely intriguing point.
    • Sue B. Zimmerman came on next and discussed driving more traffic with Instagram.
      • Carrie loved the passion Sue brings to the stage.
      • Sue validates herself with the audience with her real life experience as a small business owner.
      • New features on Instagram happened to drop the week leading up to the event and a fun fact that Carrie picked up on was that emoticons are now searchable.
      • I really liked how Sue uses calls to action in the location line on Instagram posts.
      • Vincenzo commented on Sue’s approachability and authenticity, yet still open to help and listen to ideas.
    • We learned a lot about LinkedIn being a great sales tool from Ron Nash.
      • Vincenzo and all the other attendees jumped out of their seats to dance around with Ron as he explained how LinkedIn is not just another social network.
      • LinkedIn is the sales tool that everyone in business needs to be using.
    • Dennis Yu had some technical difficulties but still proved to be passionate and probably the smartest guy in the room.
    • Just before lunch, we got a chance to listen to Amy Schmittauer talking about YouTube strategy.
      • Vincenzo felt Amy had the most actionable content of the entire speaker list.
      • Amy’s formula for making effective YouTube videos includes keeping in mind that humans have an 8-second attention span, meaning if you can’t pique their interest in 8 seconds, you’ve likely lost them, thereby lowering your channel ranking as well.
    • Brian Fanzo kicked us off after lunch talking about building communities using live-streaming apps.
      • Vincenzo noted how Brian stressed looking into “digital eyeballs” and connecting with your audience on another level.
      • Live-streaming is allowing brands to engage with their audience in ways they’ve never been able to.
      • Brian and I got a chance to visit the San Diego Tourism Authority and he said “social media is the new golf course.”
    • Dan Rosenbaum brought a different perspective to the lineup as he works with influencers from the inside as he works with a brand.
      • Dan showed how brands can leverage influencers
    • Using networks like Pinterest is right in Natalie Jill‘s wheelhouse, and she talked about how Pinterest can be an excellent tool to grow your other networks.
      • Carrie felt that Natalie Jill’s biggest knowledge nugget was how she is using her YouTube video’s and capturing screenshots to create good looking pins.
    • I had the chance to talk to Mike Stelzner and interview him right on stage about the 2015 Social Media Marketing Industry report.
      • Vincenzo felt that a big takeaway from this Q&A was that, just because “experts” are saying that certain networks are dead, data shows otherwise.
      • Contrary to popular belief networks like Google+ and Facebook are not dead and marketers are still looking to these.
    • The power hitter, Jon Loomer, and go-to Facebook Ads guy joined us in the afternoon to a hip-hop song and explaining his why.
      • Vincenzo thought Jon took a topic that isn’t super exciting and made it plausible for all to give it a shot.
      • The biggest takeaways here were that it’s ok to do testing on ad sets and Jon made it a point to just go out there and do it when it comes to running ads.
    • Our closing keynote was the amazing storyteller, Pat Flynn.
      • Pat brought down the house with an homage to the movie Back to the Future, as he discussed how to future proof your brand.
      • Pat touched on how marketing is the same to its core, as it was 100’s of years ago.
      • Pat urged the attendees to look at the core principles and see what’s worked in the past in order to secure your brands future.
      • Pat’s Back To The Future Again video
  • About Carrie
    • CEO and owner of boutique Social Media Agency, Carrie Elizabeth Inc.
    • CRO Chief Romance Officer of the beautiful Couples Resorts. 
    • Twitter @mscarrieeliz
  • About Vincenzo

Items Mentioned in the Show: