Social Media Content Hacks With Buffer

September 28, 2016

Are you racking your brain for new and creative content?

Are you looking for unique ways to repurpose the content you’ve already created?

It’s hard to be competitive when relying on blog posts as your main form of content. Luckily, we can look to brands like Buffer for content inspiration. Short videos, podcast episodes, and influencer take-overs are just some of the ways Buffer is hacking their content strategy and keeping their competitive edge.

This week on the Social Media Social Hour, we discuss social media content hacks with Brian Peters from Buffer.

Let’s do this!

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Tack – Power your marketing with authentic content from customers and fans.

In this episode, here is what you’ll discover:

About Brian Peters:

Brian Peters is a millennial professional specializing in content/digital/inbound/product marketing and social media for individuals, small businesses, and enterprises. After graduating from Cal Poly in 2012 with a B.A. in Communications, he was promoted to a full-time Account Executive with the largest insurance agency on the Central Coast, Morris & Garritano. After much success, but deciding the insurance business wasn’t for him, he found a a home as a social media marketing manager at Buffer. When he’s not working, Brian enjoys blogging for young professionals at Go.Work.Life, running, hiking, or enjoying an evening out with his wife Katelyn.

Mentionable Quotes by Brian Peters:

  • “We all work as a team to create our content.”
  • “I would consider us a start-up moving into a “growth up”.”
  • “Buffer is all about side projects.”
  • “We base our success off of how many experiments we take during a given day, week, month.”
  • “We are experimenting a lot with video marketing.”
  • “We’re experimenting with Facebook Live, Periscope, and native video. We’re trying short 2 minute videos.”
  • “We want to use video as an educational resource.”
  • “We’re doing one recorded video session a week and one live video per week.”
  • “I try and repurpose our evergreen content from what is still getting traffic on our website via Google Analytics.”
  • “We try and spread our blog posts as far as we can.”
  • “We’re repurposing even new blog posts.”
  • “All of our blog posts are 2,000, 3,000, 4,000 words.”
  • “Our main metrics for success on Facebook Live are engagement.”
  • “Instagram is a community tool.”
  • “Our Instagram Stories retention rate was higher with Brian Fanzo, than it was on our normal stories.”
  • “We try to find peer companies within our scope of influence.”
  • “If you can’t find a micro-influencer, start with peer brand companies, especially if the brands compliment each other.”
  • “We are not on Snapchat.”
  • “I found no impact on reach wether posting natively or from Buffer.”

Items/people mentioned in the show:

Brian Peters’ Social Media Six Pack:

  • How many people attended your wedding? 105
  • What was the coolest wedding gift you received? A Coleman travel grill
  • Where did you go on your honeymoon? Spain, Copenhagen, Amsterdam
  • How many hours did you spend researching the engagement ring? 24 hours at least
  • Did you return any wedding gifts? Yes, a set of wine glasses
  • Did you have any say in the flowers or the colors? No