Do you find yourself taking a longer time to schedule your social media content than to create it?

Have you been looking for the secret sauce on how to do social media automation the right way?

Social media automation can be a controversial topic, but done properly,  it can facilitate engagement and free up your time to create new evergreen content.

This week on the Social Media Social Hour, I am joined by Tim Fargo, President and CEO of Tweet Jukebox, on how to do social media automation, the right way.

Let’s do this!

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Scoreboard Social.

In this episode, here is what you’ll discover:

About Tim Fargo:

Tim Fargo is an author, keynote speaker, angel investor, entrepreneur, and President and CEO of Tweet Jukebox.

He is the author of Alphabet Success and Claimants and Lies and Videotape – A Claim’s Handler’s Guide to Surveillance. He also writes for The Los Angeles Times, St. Petersburg Times, Business Insurance, Claims Journal and Claims magazine on the insurance sector.

Fargo is best known for co-founding insurance fraud investigative company, Omega Insurance Service in 1996, that became the second biggest insurance fraud investigative company in the United States, acquired by First Advantage in 2003 for $20 millions.

He currently serves as the President and CEO of Tweet Jukebox, and as the President of Hammerfest Corp.

Mentionable Quotes:

  • “When people only use automation for outbound content, that’s a real mistake.”
  • “Free up your time (with automation) to engage and create evergreen content.”
  • “You have to schedule content to get the visibility of your audience.”
  • “There is an opportunity to give value to your audience without expending unnecessary time.”
  • “Give people what they want and monetize around that, instead of telling your audience how you’re going to monetize.”
  • “Social media is not a cure-all. You can’t just upload content and walk away. You need to tend to it.”
  • “Insert some of yourself into your channel.”

Items/people mentioned in the show:

Tim’s Social Media Six Pack:

  • Favorite Thanksgiving Day side dish? Stuffing
  • First Automobile? Mustang
  • If you had to watch one movie over & over again for 24 hours, what would it be? The Unforgiven
  • What’s your favorite number? 3
  • One place in the U.S. you have no desire to ever visit? Fargo, North Dakota
  • Right or left handed? Right

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