Social Fresh West Recap 2014

November 15, 2014

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Did you miss out on Social Fresh West 2014? Curious what all the big takeaways were from speakers like Sue Funke, Sarah Evans and Brian Clark?

This week on the Social Media Social Hour podcast, it’s the official Social Fresh West Recap show as I’m joined by Carrie Elizabeth & Adrienne Stillman. During this episode we discuss Social Fresh West – the topics of discussion, the highlights, and the big takeaways.

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Scoreboard Social.

In this episode, here is what you’ll discover:

About our guests:

About Carrie:
- Principal at Carrie Elizabeth Consulting
  - Specializes in marketing training, content creation, social media strategy and channel management, public relations, and blogger/influencer outreach.
- Has worked with widely known brands and organizations such as The Palms Resort & Casino, Westin Hilton Head Island, InterContinental New Orleans, and Aruba Tourism.
About Adrienne:
- Marketing & brand strategy consultant currently based out of Napa Valley, with a special focus on wine & beverage.
- Previously, she co-founded Dipsology, a guide to great cocktail drinking in New York City.
- Before that, she spent four years on Wall Street in financial services marketing.
- She’s a Certified Sommelier.

About Social Fresh West:

Felt like a “classroom on steroids” with incredible “professors”
Venue made a difference:
- Integrated with Omni San Diego
  - Great branding & cross promotion
- Downtown San Diego location was conducive for networking
Some Topics of Discussion:
- Presentation on ad tactics & social analytics
- Tactics for taking an “old-school” brand and making it relevant
- Crafting communications: the starting context is the problem your audience has
  - You should anticipate questions people will have and answer those questions for them.
- Being strategic with your targeting
- Creating viral videos – originality and reality
  - Real-world situations resonate more
Takeaways:
- Shake things up a bit.
  - Your ROI should be completely specific to your brand, your business model, your business and marketing goals.
  - Forget what everyone else is doing.
  - Do what’s appropriate for your brand.
  - No one knows your brand better than you do.
- Don’t create content for the sake of creating content.
  - Not everything has to be “snackable”
- You have to have a platform to market your product.
- Think offline before you think online.
  - It doesn’t matter how good your social media team is if your client is having a bad experience in person.
- Great content takes time.
  - 80/20 rule: you spend 80% of your time creating 1 piece of really compelling content and 20% of your time distributing and repurposing it .
- “Great ideas exist between the obvious and the absurd”
- You don’t need a crazy budget to have success with social marketing.
- Quality is better than quantity.
Recommendation for next year:
- Take people behind the scenes from A-Z. From capturing the content to how it will be promoted.

Items/people mentioned in the show:

Connect with Carrie Elizabeth on Twitter
Connect with Adrienne Stillman on Twitter
Carrie Elizabeth Consulting
Dipsology

Carrie and Adrienne’s Social Media Six Pack:

What’s one exotic Pet you’d love to have? Koala.
What’s your favorite color? Pink.
What crazy talent do you have? I can move my big toe without moving all of my other toes.
Do you know how to change a flat tire? I know how to call my boyfriend to come change my flat tire.
What’s the longest you’ve gone without sleep? Probably 24 hours.
Have you ever solved a rubix cube? Definitely not.