Gone are the days of having to choose the best photo or video from an experience to share with family and friends. Instagram updated its platform to allow multiple photos and videos to be shared in a single post. 10 of them to be exact. In other news, Twitter announced plans this week to personalize customer experience in Direct Messages in an attempt to connect more with users.

More details on why this matters, and what else is happening in social media below.

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Share Multiple Photos and Videos in a Single Post on Instagram

Instagram added a fresh new way to post photos and videos on the platform. Users will be able to upload up to 10 photos and videos in a single post. Images are then combined into a carousel where users can swipe to view. Users can change the order of the images and apply a filter to all items in one go, or choose to edit them one by one.
Why does this matter?
The update opens up tons of opportunities for content creation. It shows that Instagram isn’t afraid to step up innovation and expand on its functionality. Brands can now feature their products or events in ways not previously possible. The update positions Instagram in line with other photo app competitors, such as Facebook albums and Pinterest.

Twitter Announces New Personalized Customer Experience in DMs

Twitter announced the launch of a new feature to further connect with users: custom profiles in Direct Messages. Although Twitter might be losing ground in advertising revenues, Twitter continues to get better at social listening and customer service.
Why does this matter?
T-Mobile will be the first partner to launch the new feature. The custom profiles will create a better personal touch for the user. It will include showing the real face, full name and title of the care agent speaking.

YouTube Removing 30-Second, Unskippable Pre-Roll Ads

YouTube announced the suspension of 30-second, unskippable pre-roll ads in 2018. The move is strategic in focusing on formats that work well for both users and advertisers.
Why does this matter?
Although ads that are less than 30 seconds in duration will still be eligible for the unskippable option, such as 15- and 20-second commercials, the move makes sense. A report in 2013 found only 15 percent to 20 percent of skippable online video ads are viewed to completion. Facebook continues to push further into YouTube’s ad territory. We will likely see the two platforms increasingly adopt ideas and functions from one another.

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