Services

Marketing Strategy

Unlock the full potential of your hotel or resort with Casual Fridays' comprehensive marketing services. With over 15 years of digital and social media marketing experience, our team specializes in crafting industry-leading strategies tailored to elevate your brand's presence and drive bookings. From creative campaign ideation to flawless execution across social media, PR, and traditional marketing channels, we provide the expertise needed to stand out in today's competitive hospitality landscape. Whether you're a luxury resort, urban boutique hotel, or a large convention center hotel, our proven track record of success speaks for itself. Partner with us and take your hotel's marketing efforts to new heights.

Tailored Campaign Ideation: Collaborate with our expert team to develop creative marketing campaigns that resonate with your target audience and showcase your hotel's unique offerings.
Full Stack Marketing Expertise: Seamlessly integrate traditional and digital marketing tactics to create cohesive strategies tailored to hotels and resorts, maximizing brand visibility and driving direct bookings.
Industry-Leading Expertise: Benefit from our team's extensive experience and industry knowledge, with a track record of success supporting hotels of all types, from luxury resorts to boutique establishments.

Social Media Management

At Casual Fridays, we excel in providing comprehensive social media management services tailored specifically for hotels and resorts. With a deep understanding of the hospitality industry and over 15 years of digital marketing experience, our team is adept at crafting engaging content, fostering meaningful connections with your audience, and driving measurable results.

From strategic content planning and scheduling to community management to influencer partnerships, we ensure your social media presence reflects the unique personality of your hotel or resort while effectively reaching and resonating with your target demographic. Let us handle the day-to-day management of your social media channels so you can focus on delivering exceptional guest experiences.

Tailored Content Strategy: We create customized content calendars with engaging content to showcase your hotel or resort's unique features and differentiators. Our goal is to ensure a consistent and compelling presence across all relevant social media platforms.
Community Engagement: Foster genuine connections with your guests (and potential guests) through proactive interaction, responding promptly to comments and messages, and cultivating a loyal following that advocates for your brand.
Performance Tracking and Optimization: Utilize advanced analytics tools to track key metrics, measure the effectiveness of social media campaigns, and continuously refine strategies to maximize engagement and ROI for your hotel or resort.

Photography & Videography

Elevate your hotel or resort's visual storytelling with Casual Fridays' expert photography and videography services. Our talented team of content creators, professional photographers, and videographers specialize in capturing the essence of your property, from breathtaking landscapes to immersive guest experiences. Whether you're looking for in-house creator visits, point-and-shoot mini-shoots, or high-end lifestyle productions, we offer flexible solutions tailored to your unique needs and budget. With a keen eye for detail and a passion for storytelling, we'll help you showcase your property in its best light and leave a lasting impression on potential guests.

Customized Content Packages: Choose from a variety of service levels, including in-house creator visits, point-and-shoot mini-shoots, or high-end lifestyle productions, to meet your specific content needs and budget requirements.
Diverse Audience Appeal: Tailor content creation to target leisure travelers, business professionals, or group bookings, ensuring your visuals resonate with a wide range of potential guests and effectively communicate your property's offerings.
Enhanced Brand Image: Elevate your hotel or resort's online presence and differentiate yourself from competitors with professional-quality photography and videography highlighting your unique features, amenities, and guest experiences.

Influencer Marketing

Harness the power of influencer marketing to amplify your hotel or resort's brand presence with Casual Fridays' tailored influencer marketing services. Whether you want to collaborate with mega or micro-influencers, we offer customizable campaigns to connect you with the perfect influencers to reach your target audience. From niche-specific partnerships to broader audience engagements, our team works closely with you to curate impactful influencer collaborations that authentically showcase your property's unique offerings and drive measurable results. Let us help you leverage the influence of trusted voices to expand your reach, increase brand awareness, and attract new guests to your hotel or resort.

Targeted Influencer Selection: From mega influencers to micro-influencers, we meticulously identify and vet influencers whose audience demographics align with your target market, ensuring maximum relevance and engagement for your influencer campaigns.
Customized Campaigns: Whether you prefer a focused, niche-specific approach or broader audience engagement, we tailor influencer marketing campaigns to suit your goals, budget, and brand identity, delivering authentic content that resonates with your audience.
Proactive Outreach and Collaboration: In addition to offering influencer marketing campaigns tailored to your specifications, we also facilitate collaborations with influencers who proactively reach out to hotels, providing opportunities for one-off partnerships to expand your brand's reach and impact further.

Digital Advertising

Elevate your hotel or resort's online visibility and drive targeted traffic with Casual Fridays' comprehensive digital advertising services. Our experienced team specializes in placing, actively managing, and optimizing paid media ads across a variety of digital platforms, including Facebook, Instagram, YouTube, LinkedIn, TikTok, Google, and online streaming services. Whether you're looking to increase direct bookings, promote special offers, or raise brand awareness, we'll create tailored digital advertising campaigns that deliver measurable results and maximize your return on investment.

Multi-Platform Advertising Expertise: Leverage our proficiency in advertising across a diverse range of digital platforms, including social media channels like Facebook, Instagram, and TikTok, as well as search engines like Google, ensuring comprehensive coverage and maximum reach for your campaigns.
Targeted Audience Segmentation: Utilize advanced targeting capabilities to reach your ideal audience based on demographics, interests, behavior, and more, ensuring your ads are seen by the right people at the right time and driving qualified traffic and conversions for your hotel or resort.
Continuous Optimization and Performance Tracking: Implement data-driven strategies to optimize your digital advertising campaigns continuously, monitoring key metrics and adjusting targeting, messaging, and budget allocation to maximize ROI and achieve your marketing objectives.

Creative Design & Branding

At Casual Fridays, we specialize in elevating the visual identity and brand presence of hotels and resorts through our Creative Design & Branding services. From custom graphics and images for online advertising to on-property activations such as elevator signage, menu updates, and renovations, our experienced team provides comprehensive design solutions tailored to your unique needs and brand aesthetic. We go beyond traditional design services by offering assistance with naming F&B outlets, creating micro websites and landing pages, and developing brand style guides and logo designs, ensuring a cohesive and impactful brand experience across all touchpoints.

Customized Visual Assets: Collaborate with our talented designers to create bespoke graphics and images that effectively communicate your brand's personality and offerings, whether for digital marketing campaigns or on-property activations.
Strategic Brand Development: Benefit from our expertise in brand strategy and identity design to establish a solid and memorable brand presence, with services ranging from naming F&B outlets to developing comprehensive brand style guides and logo designs.
Seamless Execution Across Channels: Ensure consistency and cohesion in your brand messaging and visual identity with our integrated approach to design and branding, encompassing online advertising, on-property signage, micro websites, and more.

Hotel Team Trainings

Empower your hotel team to effectively support your social media marketing efforts with Casual Fridays' comprehensive Hotel Team Training program. We understand the importance of having on-property associates actively engaged in your social media strategy, and our tailored training sessions provide the knowledge and skills needed to maximize their contribution. From covering social media best practices to keeping your team informed of current trends and providing actionable steps for creating engaging content, we equip your hotel associates with the tools and confidence to amplify your brand's presence and drive results on social media platforms.

Customized Training Sessions: Our tailor-made training sessions are designed to meet the specific needs and objectives of your hotel team. We cover topics such as social media best practices, content creation, paid social media advertising, community management, and more.
Current Trends and Insights: Keep your team up-to-date with the latest trends and insights in social media marketing, ensuring they remain informed and equipped to adapt their strategies accordingly to stay ahead of the curve.
Hands-on Guidance and Support: Provide hands-on guidance and support to help your hotel associates implement what they've learned during training sessions, fostering collaboration between your team and our agency to maximize the impact of your social media efforts.

Artificial Intelligence

Casual Fridays offers comprehensive AI training programs tailored to empower hotel teams and maximize productivity. Through interactive sessions and hands-on exercises, your hotel team will learn how to integrate AI-powered tools into their daily operations, streamline workflows, and enhance guest experiences.

Tailored Workshops: Our customized AI training programs are designed to meet the specific needs and challenges of hotel teams.
Hands-on Learning: Interactive sessions and practical exercises to ensure participants gain practical skills and confidence in utilizing AI technologies.
Ongoing Support: Our team of experts provides continued guidance and support to assist hotels in implementing AI solutions and maximizing their benefits for long-term success.