Do you listen to podcasts? Are you interested to learn how you can create a podcast as part of your content marketing strategy?

This week on the Social Media Social Hour podcast I am joined by John Lee Dumas, founder and host of Entrepreneur On Fire.  John and I discuss what it takes to start a Podcast, why it’s beneficial, and many more Podcasting tips and tricks.

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Scoreboard Social.

In this episode, here is what you’ll discover:

About John Lee Dumas:

  • His story:
    • Grew up in Southern Maine
    • Army experience:
      • ROTC college scholarship
      • Tour in Iraq
      • Officer
    • Tried law school, corporate finance, commercial & residential real estate
    • Epiphany: to create a daily podcast
      • Quit job
      • Lived off savings while getting started
      • Hired mentor-Jaime Tardy of Eventual Millionaire
      • Joined Cliff Ravenscraft to immerse himself in the Podcast environment
  • Career in Podcasting:
    • Entrepreneur on Fire podcast
      • Named Best in iTunes in 2013
      • Recorded 700+ episodes
    • Founder of Podcasters Paradise
    • Alum speaker of Social Media Day San Diego

About Podcasting:

  • How to monetize:
    • Comes from listening to audience
  • Podcasting becoming more discoverable
  • On demand, targeted, free content
  • Can build an audience that you own
  • How podcasts can be used as a tool for businesses:
    • To grow base of potential clients
      • expand your demographic
    • Create a show –> you can create value –> you can create content –> you can rank for your keywords
    • Repurpose content  from blog posts, etc. into podcasts
  • Barrier entry to podcasting:
    • eofire.com/gift
      • Book Podcast Launch free to listeners!
    • A computer, microphone, and recording & editing software is all you need
      • Microphone recommendation: ATR2100 on Amazon
      • Recording & Editing Software:
        • Adobe Audition
        • Audacity
        • Garage Band
    • Every Wednesday at noon: John does a podcast workshop
  • How do you get visibility in iTunes:
    • Your podcast launch needs to be an event
      • For 8 weeks after launch, you have the opportunity to be featured in iTunes’ “New and Noteworthy” section

Notable Quotes:

  • “It’s really exciting where the future of podcasting is going because it’s breaking all those barriers”
  • “…they’re flocking to podcasting”
  • “Podcasting is a Wild West right now – the opportunity is vast.”

Items/people mentioned in the show:

Johns’ Social Media Six Pack:

  1. Do you have any pets? Zero.
  2. What’s your lucky number? 14
  3. What was the last song or album you purchased? Chicago.
  4. What is your favorite scent or smell? Peppermint.
  5. What is your favorite playing piece when playing Monopoly? The dog.
  6. How often do you read your horoscope? Never.

Enjoy the podcast? Give us a rating or a review on iTunes!

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