Are you struggling to create quality content for your brand or business?

Are you leveraging the power of user-generated content with your customers?

This week on the podcast, I’m joined by international marketing expert, Mordecai Holtz, and he shares with me the secret power of user-generated content (UGC). You’ll learn what UGC is, why UGC is so powerful for brands, and why it is important for companies to be consumer-focused with UGC.

Let’s do this…

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Tack – Power your marketing with authentic content from customers and fans.

In this episode, here is what you’ll discover:

  • How international marketing expert, Mordecai Holtz, utilizes UGC.
  • What UGC is.
  • Why UGC is so powerful for brands.
  • How tourism and several other industries are becoming more reliant on UGC.
  • How you can promote UGC and sharing your experiences as a way to leverage a city, not just a company.
  • Why knowing the preferred social media platform of your demographic is important.
  • Why celebrity endorsements are often viewed as misleading or not as effective nowadays.
  • How encouraging people to use a specific hashtag can leverage large amounts of UGC.
  • How Holtz utilized physical, cut-out hashtags to leverage UGC and reach 250k people.
  • How to correctly and legally obtain UGC and why it is important to do so.
  • Why giving attribution is a powerful strategy when publishing UGC.
  • How giving attribution to a UGC post can build trust with consumers.
  • Why it is important for companies to be consumer-focused with UGC.

Memorable quotes from Mordecai:

  • “Social media is constant and needs to be done ongoing[ly].”
  • “They [now] see the value of social media.”
  • “Millennials…don’t trust the brand.”
  • “[UGC] helps promote everyone.”
  • “Focus on one platform and say, ‘This is where we want people to share.’”
  • “If the user is saying something positive about the brand…the success and the potential of success is much greater…[than] if the brand is saying it.”
  • “They created boatloads of UGC for us…it could be close to two million dollars to get all that [content].”
  • “The person’s experience can tell the story better than you can tell it and really add the value.”
  • “Giving an attribution gives a different perspective.”
  • “Posting through the eyes of different people.”
  • “UGC is full of potential.”
  • “[UGC gives] you a lot more listening power to what your users are doing.”

Items mentioned in the show:

Enjoy the podcast? Give us a rating or a review on iTunes!