Maximize Your Social with Neal Schaffer

January 17, 2014

Are you looking to maximize your social media marketing efforts?

Are you benchmarking your social media performance against competitors, industry leaders and others?

This week on the Social Media Social Hour, I’m joined by Neal Schaffer, author of Maximize Your Social, and we discuss social media strategy, social media trends and more. I also share with you a great tool that I recently started using to help with task management.

About the show:

Social Media Social Hour PodcastThe Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, account management and productivity.

In this episode, here’s what we’ll cover:

  • Tech Tool of the Week: Nozbe
  • Neal talks about his most recent book, Maximize Your Social.
  • Neal tells listeners that he has been blogging since July 2008.
  • He believes in having a multi-platform approach and always making an effort to engage with fans and followers.
  • Out of all of his platforms, Neal spends the most time on Twitter.
  • He enjoys and finds the value in reaching out to his follower base and making those connections.
  • Neal emphasizes the importance of consistently creating original content to elevate yourself to a different status over time as a leader in the industry.
  • In regards to using a book as a way to distribute content, Neal believes that your first book should be a platform book to build from in the future.
  • He has rebranded everything to be based around his platform book in order to more effectively represent who he is and what he is trying to do.
  • In his content creation, Neal is simply sharing from all of the experience he has from consulting in rational, practical, and actionable ways.
  • Everything he is doing is working to help others leverage the potential in social media and maximize their social efforts.
  • When discussing why it is so key for businesses to have a social media strategy, Neal says that social media is mainstream now, meaning every company needs to have a presence.
  • The first step in creating the social media strategy is determining why you are using social media in the first place and what your objectives are.
  • It is essential to figure out what your goals are to then be able to uncover how you ought to measure your ROI.
  • He talks about looking at measuring social media ROI the way you might measure the ROI of your customer service.
  • Once more and more companies start using social as listening tools, more and more people will expect it.
  • When you respond to someone over social and you resolve their issue quickly, you create a positive relationship.
  • Social media has empowered the consumer.
  • Neal talks about the importance of auditing your social media program, advising to begin with the objective and look at what have you been doing as well as what your competitors are doing.
  • It is important to look among all of the platforms and asses where you are and where your competitors are.
  • Then you can find areas where you can improve upon what you are doing.
  • Blogging can help companies in social by improving SEO, adding that much more content, and giving web content a social voice.
  • Blogs are more focused on end user or end reader.
  • Neal dives into employee advocacy and the ability to harness the power of an employee base to share a corporate message.
  • Employee advocacy has the ability to spread the message to different networks.
  • Neal talks about how Google+ posting helps you become important to Google.
  • Neal notes that engagement is all relative among the different social outlets and how Google+ posts stay visible for much longer than Facebook posts.
  • With the paid social platforms it is becoming a pay-to-play situation, however, it is also leading to the creation of better and more engaging content.
  • Paid social is highly effective, highly targeted, and is a great strategy.

Neal Schaffer’s Social Media Six Pack:

  1. Which do you personally enjoy more, Google+ or Facebook? Each for different reasons
  2. Samsung Galaxy or iPhone? Samsung Galaxy
  3. What was the last app you purchased for your Samsung Galaxy? Clean Memory
  4. Do you use a Twitter app to manage your tweeting? If so, what is it? Sprout Social
  5. Last non-fiction book you read? Likeable Leadership
  6. Excluding your own, name one social media related blog you recommend? Buffer

Items mentioned in the show: