Instagram Takeovers: How To Run Successful Campaigns

October 13, 2017

Would you like to grow your Instagram following, drive more engagement, and have more authentic content for your Instagram account?

Have you considered an Instagram Takeover as part of your social media marketing strategy?

This week on the podcast, I dive into Instagram Takeovers, and specifically how to run successful campaigns.  In this episode you’ll learn what Instagram takeovers are, why you should consider them as part of your social media marketing strategy, who to target, and how to run successful campaigns.

Let’s do this…

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Tack – Power your marketing with authentic content from customers and fans.

In this episode, here is what you’ll discover:

  • What an Instagram takeover is.
  • Why you should consider an Instagram takeover as part of your social media marketing strategy.
  • Who you should target to take over your Instagram account for the takeover.
  • How to run a successful Instagram takeover.
  • The 6 Keys to a successful Instagram takeover.

Memorable quotes:

  • “Instagram now boasts over 800 million users, adding 100 million users since April. That growth since April represents 1/3 of Twitters users.”
  • “We saw 61% growth this past year on Instagram for one of our clients where Instagram takeovers were a big part of the strategy.”
  • “The Instagram takeovers that created stories, we saw a 75% completion rate on those stories.”
  • “You can’t measure successful KPI’s if you don’t identify goals ahead of time.”
  • “Yes, whomever you have takeover your Instagram account you want them to align with your brand. But you also want them to stay authentic to their audience.”
  • “Pro tip for finding influencers or creators to takeover your Instagram account, tap into your current customers.”
  • “If the expectations for your Instagram takeover aren’t laid out ahead of time, you’re only setting yourself up for disappointment.”
  • “Disclosure. It’s that simple.”

Items mentioned in the show:

Enjoy the podcast? Give us a rating or a review on iTunes!