Instagram Stories: Why It’s a Win For Brands

August 4, 2016

Were you surprised by Instagram’s version of Snapchat Stories?

Do you find yourself feeling the need to pick between the platforms?

It came as shock when Instagram rolled out “Stories”, their version of Snapchat Stories. This update has resulted in a ton of buzz about who will be the live story winner.

This week on the Social Media Social Hour, I am joined by Bree Kelley, community manager at Casual Fridays, on Instagram Stories: Why It’s a Win For Brands.

Let’s do this!

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Scoreboard Social.

In this episode, here is what you’ll discover:

Mentionable Quotes by Tyler Anderson:

  • “Instagram Stories is a new feature that makes the platform comparable to Snapchat.”
  • “Instagram thinks Stories across all social networks will be a new thing.”
  • “Snapchat was obviously the pioneer of Stories.”
  • “You do get a little more time in your videos with Instagram Stories than on Snapchat.”
  • “There are no geofilters or community filters- yet.”
  • “I feel like this is going to be a shot in the arm to Instagram’s direct message feature.”
  • “You can exclude people from viewing your Instagram Story content.”
  • “There’s a lot of things that brands were begging for from Snapchat, did the miss the time to strike on that? Time will tell.”
  • “I think Instagram is more of a mature audience.”
  • “From an ads perspective, Facebook already has the advantage here.”
  • “If it comes down to bandwidth, brands are going to go where they have the upper hand with ad tools.”
  • “With some of the cool features that Snapchat has, Facebook won’t be lacking the resources to copy them, or create better ones.”
  • “First to market, doesn’t mean first to succeed.”
  • “Snapchat never had the most intuitive UI.”

Mentionable Quotes by Bree Kelley:

  • “I could see Snapchat hurting from a brand standpoint, because they may be more inclined to post their stories on Instagram, (because their user base is already there).
  • “I don’t think Snapchat is going to go away for the people who prefer to use the platform for one to one communication.”
  • “Snapchat has been positioning themselves as a media company (with their sponsored discovery content). Instagram could do that too, but I think that’s getting away from what their platform was originally intended for.”
  • “Instagram has the audience with the buying power.”
  • “Instagram and Facebook have never really held back data (analytics) from their users, the way Snapchat has.”
  • “The first place my head always goes is, why are they doing this? How are they going to get the ROI from this?”
  • “I think the buy-in from brands is already there.”
  • “Facebook and Instagram have been observing what Snapchat has done, and have gone out and perfected their product.”
  • They (Facebook and Instagram) let Snapchat worry about the learning curve.”
  • “The biggest no brainer for brands is that their audience is already there.”
  • “If you’re not posting content on Snapchat, you’re irrelevant, but even if you don’t post content on Instagram every day, there is other content still living there.”

Items/people mentioned in the show: