This week, Instagram is continuing their rapid pace to the billion user mark as they announced expanded functionality to mobile and desktop websites. The move allows them to reach more users in developing countries where data costs are high and network speeds are slow. Meanwhile, LinkedIn becomes more accessible for advertisers introducing new targeting approaches.

More details on why this matters, and what else is happening in social media below.

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Instagram Launches Mobile Web Sharing to Pursue Global Growth

Until recently, users could only browse, like, follow, search and see notifications on the stripped-down mobile and desktop website. Instagram is adding functionality for users to post and even browse the Explore tab.
Why does this matter?
As Instagram continues to push toward global growth, it is looking to become more widely available to users who may be on slower networks where data is more expensive. With the expanded mobile web version, users can skip the app, data costs and storage needs while still getting basic functionality.

LinkedIn’s Advertising Platform Takes Big Step Forward

LinkedIn is known as the default network to connect with business professionals. What LinkedIn is not known for is an intuitive ad platform. LinkedIn has updated some features to make it more suitable to advertisers to reach new audiences.
Why does this matter?
The new updates are exciting for any business-to-business marketing professional. LinkedIn recently announced three long-awaited tools to help marketers and business owners. They include retargeting, account targeting and contact targeting.

Facebook Downranks News Feed Links to Sites Heavy in Ads

Facebook announced it will bury links to low-quality websites and refuse to carry ads pointing to them. A “low-quality site” has been defined as one “containing little substantive content, and that is covered in disruptive, shocking or malicious ads.”
Why does this matter?
The change could help Facebook fight fake news, as fakers are often financially motivated and blanket articles in ads. Facebook will include sites that host pop-up and interstitial ads, as well as inappropriate or ‘disgusting’ ads. 

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