Instagram for Business with Sue B. Zimmerman

June 12, 2014

Are you ready to dive deep into Instagram?

Do want want to learn how to optimize Instagram for your business?

This week on the Social Media Social Hour, Sue B. Zimmerman joins me to talk about Instagram for business. Sue is a serial entrepreneur, and master of social media, and author of the number one selling E-Book “Instagram Basics for your Business.”

I also share an awesome tech with you that resizes browser windows.

About the Show:

Social Media Social Hour PodcastThe Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I also share tools that I personally use to help me with social media management, sales, marketing, account management, and productivity.

In this episode, here’s what we’ll cover:

  • Tech Tool of the Week: Window Resizer
  • Sue B. Zimmerman is a serial entrepreneur and master of social media.
  • She is author of the number one selling E-Book “Instagram Basics for your Business.”
  • Sue is a sought after speaker for big social media conferences and a leading authority in visual content marketing.
  • Sue B. Zimmerman coaches companies to leverage the power of social media platforms.
  • Sue lives in the Boston area and spends her summers in Cape Cod, where her expertise began from her small boutique, Sue B. Do.
  • Sue has always had to leverage social media to get people in the door of her boutique.
  • Before Sue discovered Instagram, she was utilizing Four Square, Twitter, Facebook and Pinterest as her social media platforms.
  • Her teenage daughters were the ones who introduced her to Instagram and Sue dug in deep to learn all about it.
  • Sue is a visual learner so it was very easy for her to start putting together a visual story and strategy for her brand.
  • What she did was empower her seven employees, who had hundreds of followers on their personal Instagram accounts, to post two pictures a day while they were working at the boutique on Instagram.
  • Sue taught her employees what made good photo and video and asked their customer’s permission to post pictures they were in.
  • Since Sue’s boutique has a specific Cape Cod preppy brand, she had a certain visual strategy and hashtag strategy.
  • The pictures Sue uses are of her products, as well as the Cape Cod feel of being on the ocean.
  • With this strategy, and the help of her employees, Sue’s sales increased over 40% that first summer.
  • After her own success, Sue wanted to teach other business owners all about Instagram.
  • A tip Sue gives for businesses using Instagram is that the more you niche down your content visually, the more you attract your ideal customers.
  • One of her accounts is Suebdo_capecod, and the reason for this underscore is because she wanted to separate her business from the location.
  • When Sue first started using Instagram, she only had one account with all of her content thrown into it.
  • Sue believes that regardless what the business is, there is always a need for Instagram and a visual story that needs to be told.
  • Sue’s expresses the need to always give value as a key aspect. This value is found in the story as well as the call to action.
  • Sue has learned that the more information and value that you give, the more you attract your ideal client.
  • The tips Sue gives for starting an Instagram are to have at least 10 pictures ready to post and to think about what makes you different from your competition and ways to share that gives your company value.
  • She also believes that having a description already written up before hand is key.
  • Three things to always do are: make sure that your avatar is an awesome picture of you or your logo, make sure that you say exactly who you are and what you do in the 150 word bio, and lastly to link a URL and to use your own hashtag that is a call to action.
  • Sue says if you’re a business on Instagram, you need to have a public account.
  • Sue uses a lot of third party apps that she recommends. These include Word Swag, Video Hence, Flipagram, and Diptic.
  • The.Daily.IG is where Sue features other authors, speakers, and entrepreneurs by using their quotes.
  • Today, Sue actually learned about a new app, beta.heartbeat.com. This allows you to post pictures of your products and add details like price and a pick up location or shipping price. Then you can share it out to all of your social media networks and you receive push notifications and emails when someone clicks on your link or buys your product.
  • If you’re going to share someone else’s content, do not take a screen shot and share it. You can use apps such as Repost for that because it gives a shout out to the person you shared it from.

Sue B. Zimmerman’s Social Media Six pack:

  1. How many conversations do you interrupt per day to take a photo for Instagram? On average four per week.
  2. As a kid, were you ever frightened by a monster under you bed? Sue says no.
  3. What was your favorite cartoon as a kid? Sue says the Flintstones.
  4. Do you prefer straight or bendy straws? Sue prefers bendy for sure.
  5. Are you a clean or messy person? Sue describes herself as “organized chaos.”
  6. Who was the last person you sent a text message to? Morgan Sun, Sue’s assistant.

Items Mentioned in the Show:

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