Have you tried leveraging influencer marketing for your business?

Are you looking for ways to get the most out of your influencer relationships?

Influencer marketing is a great way to extend your reach to a highly engaged audience through trusted influencers. Since people trust recommendations 95% more than branded content, (even if the recommendations come from someone they don’t know), it’s worth exploring for your brand.

This week on the Social Media Social Hour, I discuss insider tips and tricks to influencer marketing featuring Josh Hager .

Let’s do this!

About the show:

The Social Media Social Hour is a podcast for marketers and entrepreneurs looking to get on the social media fast track. The podcast is an interview format, where each week I get up close and personal with top brands and influencers to talk social media, tech and online marketing. Each week I share tools that I personally use to help me with social media management, sales, marketing, accounts management, and productivity. The Social Media Social Hour is presented by Tack – Power your marketing with authentic content from customers and fans.

In this episode, here is what you’ll discover:

About Josh Hager:

Josh is a baker, blogger, community manager, and influencer.

He has worked as an influencer and content creator with brands in the food, beverage, and travel space including: Néstle, Disney, Williams-Sonoma, Jameson, CNBC, and more.

Mentionable Quotes by Josh Hager:

  • “Your influencer already has a relationship with their audience.”
  • “95% of people trust recommendations from others over branded content, even if they don’t know them personally.”
  • “You get to tap into the trust influencers have with their audience.”
  • “The hashtag “#ad” is not the law, but disclosure is.”
  • “Use locations or hashtags to find influencers.”
  • “Make a list of the 10 most influential people you know personally.”
  • “Finding people organically and building that relationship is the way to go.”
  • “Look for influencers within your current customers.”
  • “I would hire an agency to find influencers before using a database.”
  • “If an influencer has their email listed, it’s ok to reach out to them that way.”
  • “It’s lazy to not introduce yourself on social first.”
  • “Provide your influencers clear guidelines, but provide them with as much creative freedom as possible.”
  • “Don’t over ask of your influencers.”

Mentionable Quotes by Tyler Anderson:

  • “Influencer marketing content is more believable.”
  • “Only 30% of people trust advertising from brands.”
  • “Everyone is an influencer.”

Items/people mentioned in the show:

Josh Hager’s Social Media Six Pack:

  • Favorite dessert to eat? Cheesecake
  • Favorite dessert to bake? Pies
  • Cupcakes or donuts? Donuts
  • Go-to candy bar? Crunch
  • One dessert you find disgusting? Nothing comes to mind
  • Fruit or cream filling? Cream

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